Adobe Commerce vs commercetools comparison

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Adobe Commerce

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Executive Summary

We performed a comparison between Adobe Commerce and commercetools based on real PeerSpot user reviews.

Find out in this report how the two eCommerce Platforms solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Commerce vs. commercetools Report (Updated: September 2026).

Adobe Commerce vs. commercetools

September 2026

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Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

1st

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

commercetools

Ranking in eCommerce Platforms

3rd

Average Rating

8.2

Reviews Sentiment

4.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.1%, down from 12.3% compared to the previous year. The mindshare of commercetools is 1.2%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.1%
commercetools	1.2%
Other	92.7%

eCommerce Platforms

Featured Reviews

AnkurPorwal

Staff Engineer at a tech vendor with 10,001+ employees

Unified B2B and B2C setup has streamlined complex catalogs and real-time customer pricing

Adobe Commerce offers many features, such as the customer group, which is the best common feature for B2B. Additionally, we have implemented both B2B and B2C in a single instance, meaning B2B also uses the same code as B2C. That type of flexibility is only available in Adobe Commerce. The customer group feature helps my organization by allowing us to create specific customer groups for catalogs. For example, we have three companies—Company A, Company B, and Company C—and we need to create three customer groups: Company A customer group, Company B customer group, and Company C customer group. We always assign a number of products belonging to that particular customer group, ensuring that if a customer logs in with Company A, we showcase only those products available for that particular customer. If Customer B has a different set of products, we choose the Customer Group B and assign the catalog for that specific customer. This is the best feature for company-specific catalog management. Adobe Commerce has positively impacted my organization as I am a developer here and work in a service-based company that handles multiple client requirements. In terms of work and all, Adobe Commerce has created a lot of opportunities for the organization, improving revenue and performance substantially. Regarding how Adobe Commerce has improved revenue or performance, I believe that having multiple projects in Adobe Commerce translates into substantial revenue. I do not have specific metrics, as I am a developer and do not handle that type of data.

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Rachit Patel

Software Engineer at a university with 5,001-10,000 employees

Structured APIs and flexible customization have simplified building full-stack commerce sites

Regarding how commercetools can be improved, I did not find anything that could be better in terms of features for my use case. However, the resources and documentation of commercetools could be clearer so developers can understand the APIs and build websites accordingly. Whatever is needed for my use case, commercetools provides. If the project scales and certain companies require additional changes, you might need customization in Merchant Centers. Otherwise, all the features that are there provide what I needed. Additionally, commercetools could improve how they handle the customer database and orders by consolidating their two separate collections for carts and orders. Once a cart is ordered, it is converted into an order state, and this process could be improved. Furthermore, they could improve the customer collections. When I was using commercetools, there was no AI analytics, but they could add AI features such as product recommendations for specific customers based on their viewership, cart suggestions, and bundle products. These are improvements they could make.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Magento is generally considered to be the most advanced e-commerce program available in the market."

"The most valuable feature of the solution is its ease of integration with any upfront platform or CMS solution."

"Now with the website, all of their offline orders have been converted into the store business and their sales are improving 60% year on year and now they are one of the premium brands selling gym equipment across Australia."

"Adobe Commerce already provides many functionalities that run an e-commerce store seamlessly, so from my observation, this is the best fit in the market."

"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."

"Magento is very flexible, and it's one of the biggest e-commerce platforms."

"It provides AI features, including a tool called Insight for AI-driven product recommendations."

"The platform provides an easy way to customize its features."

More Adobe Commerce pros

"Using commercetools, very little customization is needed, as everything else is present in commercetools itself."

"Commercetools has impacted my organization positively by allowing us to give a better solution compared to other options."

"At this point, the product works flawlessly."

"Earlier, product launch took around seven to eight months, but now it takes less than a month, which is a massive improvement for our clients."

"For the organization, I would say that the speed of the go-to-market was quite incredible, as we went live in about a month and a half with a full checkout experience with a payment integration, which is quite amazing."

"commercetools fits into my workflow by providing the best feature, which is the structure of the data, with straightforward APIs, simple data we can control, hundreds of useful APIs, and powerful customizations through the Merchant Center that differentiate it from other e-commerce platforms such as Magento or Shopify."

"Everything apart from the previous mention is good; I am impressed with the flexibility and performance of commercetools."

"commercetools is very flexible because it is headless, so with the API, you can connect commercetools easily with other platforms such as AWS, for example, with extension and subscription."

More commercetools pros

Cons

"The solution takes a huge amount of time to complete the root cause analysis."

"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."

"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."

"Magento 2 is only three to four years old, so it is an evolving technology."

"I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed."

"The limited availability of experienced developers can make the product costly to maintain."

"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."

"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."

More Adobe Commerce cons

"The issues I encountered with configuring the shipping methods in commercetools relate to the out-of-the-box configuration, where there is a limitation on the number of delivery modes."

"I experienced a challenging moment when commercetools had scheduled downtime, impacting user login and operations simultaneously, which caused significant difficulties for our B2B aspects."

"I have not seen a return on investment, and I do not have that information with me."

"Commercetools can be improved in areas such as order management and the checkout process."

"Support is also good overall, although they may be a bit slow with our queries at times."

"The main issue is the price."

"My advice to others looking into using commercetools is that in 2026, I would go with a simpler solution."

"My experience with the documentation and learning resources for commercetools is that it was not very clear."

More commercetools cons

Pricing and Cost Advice

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"The cost of implementation is cheap compared to other solutions."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Outsourcing Company

10%

Manufacturing Company

Financial Services Firm

18%

Computer Software Company

17%

Media Company

11%

Healthcare Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	3
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

What needs improvement with Magento?

Adobe Commerce can be improved by working on some features, as the system currently takes too much time, particularly during cart and checkout processes. If we need customization, the cart and chec...

What is your primary use case for Magento?

The main use case for Adobe Commerce is to migrate one Java application where we have a large number of products and a large number of customers, add-ons, and multiple e-commerce-related functional...

What is your experience regarding pricing and costs for Magento?

I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...

What is your experience regarding pricing and costs for commercetools?

My experience with pricing, setup costs, and licensing has been good, as I use the embedded pricing feature that commercetools offers to attach prices to our product catalog.

What needs improvement with commercetools?

What is your primary use case for commercetools?

While I was working at my previous company, I used commercetools for about one year and built several projects with it. My main use case for commercetools is making an e-commerce website where the ...

Salesforce Commerce Cloud vs Adobe Commerce

Comparisons

Compared 9% of the time

Shopify vs Adobe Commerce

Compared 7% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 7% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 5% of the time

Microsoft Commerce Server vs Adobe Commerce

Compared 4% of the time

More Adobe Commerce Competitors

Intershop vs commercetools

Compared 46% of the time

Salesforce Commerce Cloud vs commercetools

Compared 31% of the time

Shopify vs commercetools

Compared 11% of the time

SAP Commerce Cloud vs commercetools

Compared 6% of the time

Spryker Systems vs commercetools

Compared 5% of the time

More commercetools Competitors

Product Reports

Download Adobe Commerce product report

Adobe Commerce

October 2026

Download commercetools product report

October 2026

Also Known As

Magento, EPiServer Digital Commerce

No data available

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Commercetools offers a flexible, API-first eCommerce platform that caters to businesses seeking a scalable solution to manage their digital commerce operations efficiently.

Commercetools is designed for dynamic businesses wanting to enhance their digital presence with a microservices-based architecture. With a focus on headless commerce, it gives businesses unparalleled flexibility to integrate and customize their digital commerce platforms. The platform enables businesses to decouple the frontend experience from the backend processes, enabling seamless integration with third-party applications and services. This flexibility supports the evolving needs of enterprises operating in the digital commerce landscape.

What are the essential features of commercetools?

Modular Architecture: Offers a microservices-based architecture for ease of customization and scalability.
API-First Approach: Ensures seamless integration with external systems and platforms.
Headless Commerce: Separates frontend development from backend operations for tailored user experiences.

What benefits and ROI can users expect?

Reduced Time to Market: Streamlined processes facilitate quicker deployment and upgrades.
Enhanced Scalability: Microservices architecture supports expansion and growth.
Cost Efficiency: Optimized resource allocation reduces operational expenses.

Commercetools is implemented across sectors such as retail, manufacturing, and automotive, providing the flexibility required by these industries to adapt to rapidly changing market demands. Its headless approach allows companies to create unique user experiences tailored to specific industry needs, whether it's a retail company looking to enhance customer interaction or an automotive brand aiming to streamline backend operations.

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

Information Not Available