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Adobe Commerce vs commercetools comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Commerce
Ranking in eCommerce Platforms
1st
Average Rating
8.0
Reviews Sentiment
5.2
Number of Reviews
30
Ranking in other categories
No ranking in other categories
commercetools
Ranking in eCommerce Platforms
22nd
Average Rating
8.4
Reviews Sentiment
4.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.2%, down from 13.8% compared to the previous year. The mindshare of commercetools is 1.1%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Adobe Commerce6.2%
commercetools1.1%
Other92.7%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Principal Product Manager at Swoon
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
Rachit Patel - PeerSpot reviewer
Software Engineer at a university with 5,001-10,000 employees
Structured APIs and flexible customization have simplified building full-stack commerce sites
Regarding how commercetools can be improved, I did not find anything that could be better in terms of features for my use case. However, the resources and documentation of commercetools could be clearer so developers can understand the APIs and build websites accordingly. Whatever is needed for my use case, commercetools provides. If the project scales and certain companies require additional changes, you might need customization in Merchant Centers. Otherwise, all the features that are there provide what I needed. Additionally, commercetools could improve how they handle the customer database and orders by consolidating their two separate collections for carts and orders. Once a cart is ordered, it is converted into an order state, and this process could be improved. Furthermore, they could improve the customer collections. When I was using commercetools, there was no AI analytics, but they could add AI features such as product recommendations for specific customers based on their viewership, cart suggestions, and bundle products. These are improvements they could make.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Magento is generally considered to be the most advanced e-commerce program available in the market."
"However, the fact that Magento is so complete, well-supported, and recognized makes it difficult to consider another system."
"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."
"The ecosystem includes thousands of vendors who are providing third-party add-ons."
"It provides AI features, including a tool called Insight for AI-driven product recommendations."
"The platform allows us to easily integrate with service vendors, such as delivery services and payment systems."
"Integrated Payment Gateway International Payment Ready Cash On Delivery and Bank Deposit Email Notifications Integrated Social Media Product Presentation Verify Orders Easy Navigation Personalized Shopping Experience 3rd Party Extensions Showcase your products Advanced Sort and Search Simple Check-out process Secure Shopping SEO Optimized Enable/Disable Products Multiple Stores"
"Magento is very flexible, and it's one of the biggest e-commerce platforms."
"commercetools has positively impacted my organization by improving efficiency, facilitating the integration of new services, and especially development with its microservices architecture, which greatly encourages having new releases and being able to deploy much more frequently and atomically without as many regression errors, because everything is more isolated, which helps significantly."
"commercetools fits into my workflow by providing the best feature, which is the structure of the data, with straightforward APIs, simple data we can control, hundreds of useful APIs, and powerful customizations through the Merchant Center that differentiate it from other e-commerce platforms such as Magento or Shopify."
"Commercetools has impacted my organization positively by allowing us to give a better solution compared to other options."
"Commercetools has positively impacted my organization by providing a great opportunity to increase time to market."
"Earlier, product launch took around seven to eight months, but now it takes less than a month, which is a massive improvement for our clients."
"Everything apart from the previous mention is good; I am impressed with the flexibility and performance of commercetools."
"At this point, the product works flawlessly."
"commercetools is very flexible because it is headless, so with the API, you can connect commercetools easily with other platforms such as AWS, for example, with extension and subscription."
 

Cons

"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"The solution takes a huge amount of time to complete the root cause analysis."
"The way that Magento is built isn’t the friendliest for this kind of thing."
"The product needs to improve its security. Also, they need to improve B2B features."
"The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers."
"Magento application consumes gigabytes of RAM when executing heavy processes, and PHP often cannot handle the load."
"There are always speed issues with Adobe Commerce. It seems to be an ongoing issue with performance."
"The issues I encountered with configuring the shipping methods in commercetools relate to the out-of-the-box configuration, where there is a limitation on the number of delivery modes."
"My advice to others looking into using commercetools is that in 2026, I would go with a simpler solution."
"I experienced a challenging moment when commercetools had scheduled downtime, impacting user login and operations simultaneously, which caused significant difficulties for our B2B aspects."
"My experience with the documentation and learning resources for commercetools is that it was not very clear."
"Regarding commercetools' AI capabilities, I think its accuracy and reliability of output were around 40 to 50%. The answer would change when asked the same question repeatedly."
"The main issue is the price."
"Commercetools can be improved in areas such as order management and the checkout process."
 

Pricing and Cost Advice

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The cost of implementation is cheap compared to other solutions."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise6
 

Questions from the Community

What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...
What is your experience regarding pricing and costs for Magento?
I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...
Ask a question
Earn 20 points
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Information Not Available
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