ActiveCampaign vs SuiteCRM comparison

ActiveCampaign and SalesAgility are both solutions in the CRM category. ActiveCampaign is ranked #34 with an average rating of 8.5, while SalesAgility is ranked #40 with an average rating of 7.0. ActiveCampaign holds a 0.5% mindshare in CRM, compared to SalesAgility’s 0.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of SalesAgility users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

304 Views
304 Comparison Views

100% willing to recommend

SuiteCRM

Read 1 SuiteCRM review

390 Views
390 Comparison Views

100% willing to recommend

ActiveCampaign

SuiteCRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ActiveCampaign and SuiteCRM based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: September 2025).

Buyer's Guide

CRM

September 2025

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Helped 868,570 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

34th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SuiteCRM

Ranking in CRM

40th

Average Rating

7.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.2% compared to the previous year. The mindshare of SuiteCRM is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
ActiveCampaign	0.5%
SuiteCRM	0.6%
Other	98.9%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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JorgeValenzuela

Owner at CPSTECH

Provides valuable reporting tools, but the user interfaces could be simplified

I use the platform mainly for lead management, opportunities, marketing automation, sales flow, and reporting The product's most valuable feature is the ease of obtaining information to make decisions. The platform's user interfaces could be simplified. I have been using SuiteCRM for five…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The product's most valuable feature is the ease of obtaining information to make decisions."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The platform's user interfaces could be simplified."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The product's initial price is quite low, around $100 for a fixed deployment."

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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What is your experience regarding pricing and costs for SuiteCRM?

The product's initial price is quite low, around $100 for a fixed deployment. For ongoing support, there is an additional $50 charge per instance.

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What needs improvement with SuiteCRM?

The platform's user interfaces could be simplified.

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What is your primary use case for SuiteCRM?

I use the platform mainly for lead management, opportunities, marketing automation, sales flow, and reporting.

See all answers

Comparisons

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Product Reports

Buyer's Guide

CRM

September 2025

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Buyer's Guide

CRM

September 2025

Download SuiteCRM product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

SuiteCRM is a powerful open-source CRM platform, providing a 360-degree view of customers and business interactions. Ideal for businesses of all sizes, it offers scalability and customization, allowing users to adapt it to diverse organizational needs. With features like sales management, marketing automation, customer service, project management, and robust reporting, SuiteCRM ensures comprehensive business management. Its cost-effectiveness, with lower licensing costs compared to proprietary CRM solutions, makes it an attractive choice. The platform is community-driven, benefiting from a large and active community that provides ongoing support, bug fixes, and updates. Businesses can leverage SuiteCRM to enhance customer relationships, boost sales and revenue, improve productivity, and enjoy greater flexibility through tailored customization.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: September 2025.

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