ActiveCampaign vs HubSpot CRM comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while HubSpot is ranked #5 with an average rating of 8.3. ActiveCampaign holds a 0.5% mindshare in CRM, compared to HubSpot’s 1.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

312 Views
312 Comparison Views

100% willing to recommend

HubSpot CRM

Read 49 HubSpot CRM reviews

1,350 Views
1,283 Comparison Views

98% willing to recommend

ActiveCampaign

HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

HubSpot CRM and ActiveCampaign are competitors in the CRM market. ActiveCampaign has an advantage in marketing automation, while HubSpot CRM is preferred by companies for its comprehensive sales features.

Features: HubSpot CRM provides comprehensive sales pipeline management, robust email tracking, and seamless integration with other business tools. ActiveCampaign offers advanced marketing automation, powerful email marketing capabilities, and efficient segmentation tools.

Ease of Deployment and Customer Service: HubSpot CRM is designed with an intuitive deployment process supported by extensive onboarding resources. Their customer service is thorough, catering to various business sizes. ActiveCampaign offers a smooth onboarding experience with personal consultations and a focus on marketing training. HubSpot's customer service is more comprehensive, while ActiveCampaign's support is tailored towards marketing transitions.

Pricing and ROI: HubSpot CRM offers a free tier with scalable features, providing flexibility but potentially leading to additional costs. It delivers solid ROI for businesses using its full tool suite. ActiveCampaign's tiered pricing is more cost-effective for those seeking marketing capabilities. Though initially cheaper, it offers significant value for businesses focused on marketing outcomes.

To learn more, read our detailed ActiveCampaign vs. HubSpot CRM Report (Updated: September 2025).

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of HubSpot CRM is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
ActiveCampaign	0.5%
Other	97.9%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The features are superior, as few others can reach that level."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"The calling option from any region is beneficial."

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

"The feature that is beneficial from HubSpot CRM is business intelligence."

More HubSpot CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"HubSpot CRM could be flexible and customizable."

"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"I cannot upload a long recorded Zoom conversation to HubSpot."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"We had a problem with the tool’s stability once."

More HubSpot CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"We are using HubSpot CRM’s free version."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"Pricing is based on the number of users."

"HubSpot CRM is affordable."

"I do not recall the particulars of the licensing fees."

"We use a paid version of Hubspot and we have an annual license."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Performing Arts

11%

Comms Service Provider

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

See all answers

Comparisons

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Compared 8% of the time

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Product Reports

Buyer's Guide

CRM

September 2025

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Buyer's Guide

HubSpot CRM

September 2025

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Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

September 2025

Free Report: ActiveCampaign vs. HubSpot CRM

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