ActiveCampaign vs Oracle Fusion Service comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Oracle is ranked #12 with an average rating of 8.2. ActiveCampaign holds a 0.5% mindshare in CRM, compared to Oracle’s 0.8% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

312 Views
312 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 34 Oracle Fusion Service reviews

1,131 Views
735 Comparison Views

91% willing to recommend

ActiveCampaign

Oracle Fusion Service

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Executive SummaryUpdated on Dec 19, 2024

Oracle Fusion Service and ActiveCampaign compete in the CRM and marketing automation space. Oracle Fusion Service has an upper hand in support and reliability, while ActiveCampaign is stronger in feature-rich offerings.

Features: Oracle Fusion Service provides comprehensive CRM capabilities, advanced analytics, and powerful automation. It integrates seamlessly with enterprise systems. ActiveCampaign specializes in marketing automation, focusing on email marketing capabilities, personalization, and customer experience enhancements through integrations.

Ease of Deployment and Customer Service: Oracle Fusion Service, designed for large enterprises, involves a complex, time-intensive deployment and offers extensive customer support valued in complicated setups. ActiveCampaign caters to small and medium-sized businesses, ensuring smoother and faster deployment with intuitive onboarding and accessible support resources, prioritizing ease of use.

Pricing and ROI: Oracle Fusion Service typically requires higher setup costs with significant investment for full integration, promising substantial long-term ROI for large organizations. ActiveCampaign offers a budget-friendly approach with lower initial costs, a scalable pricing model based on usage, and significant ROI for small to medium-sized businesses focused on marketing efficiency.

To learn more, read our detailed ActiveCampaign vs. Oracle Fusion Service Report (Updated: September 2025).

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in CRM

12th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), Marketing Management (7th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of Oracle Fusion Service is 0.8%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Oracle Fusion Service	0.8%
ActiveCampaign	0.5%
Other	98.7%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

Dhivakar I

Consultant at Deloitte

Have faced persistent configuration issues and performance delays that slow down large workflows

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"It offers a seamless experience with quick deployment—eliminating prolonged implementation and installation processes."

"Everything is managed by Oracle, so they have security in place."

"The solution is easy to learn."

"Multichannel communication can be enabled utilizing Oracle Fusion Service, including chatbots and AI chatbots."

"Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice."

"Previously, my clients used a smaller ERP system, not a major one. However, they have now transitioned to Oracle, which provides them with a more extensive range of options. Unlike before, it's now an integrated system that covers various aspects, including finance, supply chain management, and other functionalities."

"It supports various APIs and connectors, enabling seamless communication with other systems, including both Oracle products and third-party applications."

"Oracle offers a wide range of applications, each capable of delivering significant value to our business."

More Oracle Fusion Service pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"One suggestion I have is to shorten the IT team's response time. When we submit an ASR or similar request, it takes a while to receive a response, and this can be seen as a drawback."

"The user experience has to be much better."

"The vendor must provide a user-friendly mobile application."

"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."

"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."

"The UI experience needs refinement to enhance user-friendliness."

"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."

"The dependency on the dollar makes these products more costly during disruptions in currency parity, especially in countries like Pakistan."

More Oracle Fusion Service cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"The tool is reasonably priced."

"This is definitely an expensive product compared to others on the market."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"Oracle Fusion Service is more expensive than Workday."

"Oracle Fusion Service is a cheap and flexible solution."

"The product has average pricing."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

12%

Financial Services Firm

Healthcare Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	6
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.

See all answers

What is your primary use case for Oracle Service Cloud?

I mainly use the solution for RTCRN.

See all answers

Comparisons

No data available

Siebel CRM vs Oracle Fusion Service

Compared 15% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 12% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 9% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle Fusion Service

Compared 8% of the time

More Oracle Fusion Service Competitors

Product Reports

Buyer's Guide

CRM

September 2025

Download ActiveCampaign product report

Buyer's Guide

Oracle Fusion Service

September 2025

Download Oracle Fusion Service product report

Also Known As

No data available

Oracle Service Cloud, Oracle RightNow

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Sample Customers

Information Not Available

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

September 2025

Free Report: ActiveCampaign vs. Oracle Fusion Service

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