ActiveCampaign vs Oracle Fusion Service comparison

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 8.5, while Oracle is ranked #15 with an average rating of 8.3. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Oracle’s 0.9% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

574 Views
574 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 35 Oracle Fusion Service reviews

1,693 Views
1,202 Comparison Views

91% willing to recommend

ActiveCampaign

Oracle Fusion Service

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Executive SummaryUpdated on Dec 19, 2024

Oracle Fusion Service and ActiveCampaign compete in the CRM and marketing automation space. Oracle Fusion Service has an upper hand in support and reliability, while ActiveCampaign is stronger in feature-rich offerings.

Features: Oracle Fusion Service provides comprehensive CRM capabilities, advanced analytics, and powerful automation. It integrates seamlessly with enterprise systems. ActiveCampaign specializes in marketing automation, focusing on email marketing capabilities, personalization, and customer experience enhancements through integrations.

Ease of Deployment and Customer Service: Oracle Fusion Service, designed for large enterprises, involves a complex, time-intensive deployment and offers extensive customer support valued in complicated setups. ActiveCampaign caters to small and medium-sized businesses, ensuring smoother and faster deployment with intuitive onboarding and accessible support resources, prioritizing ease of use.

Pricing and ROI: Oracle Fusion Service typically requires higher setup costs with significant investment for full integration, promising substantial long-term ROI for large organizations. ActiveCampaign offers a budget-friendly approach with lower initial costs, a scalable pricing model based on usage, and significant ROI for small to medium-sized businesses focused on marketing efficiency.

To learn more, read our detailed ActiveCampaign vs. Oracle Fusion Service Report (Updated: December 2025).

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in CRM

15th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th), Marketing Management (7th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of Oracle Fusion Service is 0.9%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Oracle Fusion Service	0.9%
ActiveCampaign	0.6%
Other	98.5%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Dhivakar I

Consultant at Deloitte

Have faced persistent configuration issues and performance delays that slow down large workflows

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Stable and scalable with good technical support."

"The most valuable feature of the solution is that customers can easily understand it."

"Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice."

"It has provided a faster turnaround time. We were able to automate a number of transactional tasks and return that extra time to taking care of customers."

"Oracle Fusion's scalability and flexibility are its most valuable features."

"The solution is completely cloud-based and very easy to access from anywhere."

"Oracle Fusion Service offers good efficiency."

"I find the ERP Fusion Console valuable since it centralizes all the modules like order management."

More Oracle Fusion Service pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Oracle Service Cloud could improve the integration for older platforms."

"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."

"The product's option to upload payroll data doesn't work seamlessly."

"Lacks the ability to deploy custom code for customization."

"When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher."

"Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly."

"The solution’s reporting could be improved."

"Some features that require improvement include the location functionality and certain aspects of the CRM."

More Oracle Fusion Service cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"Oracle Fusion Service is a cheap and flexible solution."

"Oracle Fusion Service is more expensive than Workday."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"The product has average pricing."

"The tool is reasonably priced."

"This is definitely an expensive product compared to others on the market."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

11%

Financial Services Firm

11%

Wholesaler/Distributor

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	22

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...

See all answers

What is your primary use case for Oracle Service Cloud?

The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.

See all answers

Comparisons

Odoo vs ActiveCampaign

Compared 40% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 32% of the time

Vtiger CRM vs ActiveCampaign

Compared 28% of the time

More ActiveCampaign Competitors

Siebel CRM vs Oracle Fusion Service

Compared 10% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 8% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 7% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 6% of the time

Microsoft Dynamics CRM vs Oracle Fusion Service

Compared 6% of the time

More Oracle Fusion Service Competitors

Product Reports

Buyer's Guide

CRM

January 2026

Download ActiveCampaign product report

Buyer's Guide

Oracle Fusion Service

January 2026

Download Oracle Fusion Service product report

Also Known As

No data available

Oracle Service Cloud, Oracle RightNow

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Sample Customers

Information Not Available

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

December 2025

Free Report: ActiveCampaign vs. Oracle Fusion Service

Find out what your peers are saying about ActiveCampaign vs. Oracle Fusion Service and other solutions. Updated: December 2025.

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