ActiveCampaign vs Oracle Fusion Service comparison

Why PeerSpot?

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #47, while Oracle is ranked #12 with an average rating of 8.0. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Oracle’s 1.3% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

2,158 Views
2,158 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 35 Oracle Fusion Service reviews

6,717 Views
4,769 Comparison Views

91% willing to recommend

ActiveCampaign

Oracle Fusion Service

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Oracle Fusion Service and ActiveCampaign are competitors in the customer relationship management sector. ActiveCampaign seems to have the upper hand with its comprehensive features, although Oracle Fusion Service's integration capabilities are noteworthy.

Features: Oracle Fusion Service is known for its strong integration with Oracle products, advanced data analytics, and AI-driven insights. ActiveCampaign excels with automation capabilities, email marketing solutions, and personalized customer journeys. This diverse feature set provides ActiveCampaign with an advantage in marketing automation and customer experience tools.

Ease of Deployment and Customer Service: Oracle Fusion Service requires a complex setup due to its customization potential for large enterprises, with highly regarded customer service offering in-depth technical support. ActiveCampaign provides a more straightforward deployment model, suitable for businesses seeking quick implementation, with customer service noted for accessibility and practical support.

Pricing and ROI: Oracle Fusion Service demands a higher initial investment, justified by its deep integration and comprehensive functionality, suitable for large organizations. ActiveCampaign offers a cost-effective solution with faster setup, delivering ROI through automation benefits and scalability, attractive to small and mid-sized enterprises focused on marketing efficacy without heavy initial costs.

To learn more, read our detailed ActiveCampaign vs. Oracle Fusion Service Report (Updated: September 2026).

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

47th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in CRM

12th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), Marketing Management (6th)

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.5% compared to the previous year. The mindshare of Oracle Fusion Service is 1.3%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Oracle Fusion Service	1.3%
ActiveCampaign	0.6%
Other	98.1%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

Dhivakar I

Consultant at Deloitte

Have faced persistent configuration issues and performance delays that slow down large workflows

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The most valuable feature of the solution is that customers can easily understand it."

"Managing the sales staff with optional and obligatory tasks works well."

"Multichannel communication can be enabled utilizing Oracle Fusion Service, including chatbots and AI chatbots."

"This product is one of the more stable cloud products I have come across on the cloud."

"I find the ERP Fusion Console valuable since it centralizes all the modules like order management."

"I've seen positive impact from using Oracle Fusion Service, especially for HCM, where there's been a revolution from E-Business to Fusion; it's completely different."

"Customer service is very good and technical support is very good, especially once you learn the right language to get your requests heard."

"Oracle RightNow is the only solution in the market that offers a true omni-channel experience and a native joined-up approach between service, sales, marketing."

More Oracle Fusion Service pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve."

"Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly."

"There are some aspects which have been requested for years but are slow to take into the development path (or are included in an "Advanced" version of the system)."

"The user interface and user experience (UI/UX) need significant improvement, especially in the older on-premises versions."

"Their mobile application for this product could be made more attractive as it currently has little functionalities."

"The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up."

"Oracle Fusion Service needs to improve its documentation part because we do not have proper documentation."

"The solution’s reporting could be improved."

More Oracle Fusion Service cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"The tool is reasonably priced."

"Oracle Fusion Service is more expensive than Workday."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"The product has average pricing."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"Oracle Fusion Service is a cheap and flexible solution."

"This is definitely an expensive product compared to others on the market."

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Top Industries

By visitors reading reviews

No data available

Construction Company

14%

Comms Service Provider

10%

Outsourcing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	22

Questions from the Community

Ask a question

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What needs improvement with Oracle Service Cloud?

Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...

See all answers

What is your primary use case for Oracle Service Cloud?

The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.

See all answers

What is your experience regarding pricing and costs for Oracle Service Cloud?

Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive, whereas for the Gulf, it's almost no cost because they can pay. So I can't definitively say it's high...

See all answers

Comparisons

Odoo vs ActiveCampaign

Compared 19% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 17% of the time

Data Cloud vs ActiveCampaign

Compared 14% of the time

Levitate vs ActiveCampaign

Compared 13% of the time

Vtiger CRM vs ActiveCampaign

Compared 5% of the time

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Oracle CX Sales vs Oracle Fusion Service

Compared 6% of the time

Siebel CRM vs Oracle Fusion Service

Compared 6% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 5% of the time

Microsoft Dynamics CRM vs Oracle Fusion Service

Compared 5% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 5% of the time

More Oracle Fusion Service Competitors

Product Reports

Buyer's Guide

CRM

September 2026

Download ActiveCampaign product report

Buyer's Guide

Oracle Fusion Service

September 2026

Download Oracle Fusion Service product report

Also Known As

No data available

Oracle Service Cloud, Oracle RightNow

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Oracle Fusion Service offers integrated omni-channel communication, efficient AI capabilities, and a 360-degree user perspective. Its intuitive interface enhances workflow management, scalability, and adaptability, accommodating diverse business needs across industries.

Oracle Fusion Service streamlines operations including human resources, payroll, support channels, and financial workflows. Seamlessly integrating with existing systems, it optimizes customer interactions through comprehensive tools like automated processes, knowledge bases, and customizable reporting dashboards. The platform's robust AI solutions and broad communication capabilities ensure adaptability and widespread accessibility.

What are Oracle Fusion Service's key features?

360-Degree View: Provides complete insights into customer and operational data.
AI Capabilities: Enhances automation and decision-making efficiency.
Omni-Channel Communication: Optimizes customer interaction across chat, email, and more.
Customizable Dashboards: Tailors reporting to different business needs.
Scalability and Adaptability: Supports extensive business growth and evolution.

What benefits should users seek in reviews?

Improved Efficiency: Streamlines complex workflows to boost productivity.
Enhanced Customer Interaction: Utilizes comprehensive omni-channel support for better engagement.
Scalability: Accommodates growing business requirements effortlessly.
Cost Management: Automates payroll and expenses to control overheads.

Organizations in banking, IT, higher education, and sales implement Oracle Fusion Service for robust process management and efficient customer interactions. It supports finance, ERP, supply chain, and property management, improving cross-sector operational and financial workflows.

Oracle

Sample Customers

Information Not Available

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Buyer's Guide

ActiveCampaign vs. Oracle Fusion Service

September 2026

Free Report: ActiveCampaign vs. Oracle Fusion Service

Find out what your peers are saying about ActiveCampaign vs. Oracle Fusion Service and other solutions. Updated: September 2026.

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