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ActiveCampaign vs Oracle Fusion Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
28th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Oracle Fusion Service
Ranking in CRM
12th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
35
Ranking in other categories
CRM Customer Engagement Centers (4th), Marketing Management (6th)
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Oracle Fusion Service is 1.2%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Oracle Fusion Service1.2%
ActiveCampaign0.6%
Other98.2%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Dhivakar I - PeerSpot reviewer
Consultant at Deloitte
Have faced persistent configuration issues and performance delays that slow down large workflows
From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"Oracle RightNow is the only solution in the market that offers a true omni-channel experience and a native joined-up approach between service, sales, marketing."
"The solution is completely cloud-based and very easy to access from anywhere."
"It has provided a faster turnaround time. We were able to automate a number of transactional tasks and return that extra time to taking care of customers."
"The solution is stable and scalable with good technical support."
"The solution is easy to learn."
"Oracle Service Cloud could improve the integration for older platforms."
"Oracle Fusion Service offers good efficiency."
"Oracle's strength lies in swiftly building and deploying enterprise applications globally."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"The product's option to upload payroll data doesn't work seamlessly."
"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."
"Support is an area with room for improvement."
"The user interface and user experience (UI/UX) need significant improvement, especially in the older on-premises versions."
"When answer links are embedded within the ticket message threads, agents are taken to the customer portal; the development team should identify another option."
"Oracle Fusion Service needs to improve its documentation part because we do not have proper documentation."
"Some features that require improvement include the location functionality and certain aspects of the CRM."
"There are some aspects which have been requested for years but are slow to take into the development path (or are included in an "Advanced" version of the system)."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"Oracle Fusion Service is more expensive than Workday."
"The tool is reasonably priced."
"This is definitely an expensive product compared to others on the market."
"Licensing fees are on the higher end and I rate them an eight out of ten."
"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."
"Oracle Fusion Service is a cheap and flexible solution."
"The product has average pricing."
"There are no extra licenses, everything is included in the subscription, and the price is fixed."
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Top Industries

By visitors reading reviews
No data available
Construction Company
16%
Financial Services Firm
11%
Healthcare Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise22
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What needs improvement with Oracle Service Cloud?
Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...
What is your primary use case for Oracle Service Cloud?
The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.
What is your experience regarding pricing and costs for Oracle Service Cloud?
Regarding licensing cost, according to each country's conditions, for Egypt, it's so expensive, whereas for the Gulf, it's almost no cost because they can pay. So I can't definitively say it's high...
 

Also Known As

No data available
Oracle Service Cloud, Oracle RightNow
 

Overview

 

Sample Customers

Information Not Available
Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
Find out what your peers are saying about ActiveCampaign vs. Oracle Fusion Service and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.