ActiveCampaign vs Kapture CRM comparison

ActiveCampaign and Kapture CRM are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 9.0, while Kapture CRM is ranked #54. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Kapture CRM’s 0.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Kapture CRM users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

709 Views
709 Comparison Views

100% willing to recommend

Kapture CRM

Read 1 Kapture CRM review

712 Views
684 Comparison Views

100% willing to recommend

ActiveCampaign

Kapture CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ActiveCampaign and Kapture CRM based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: March 2026).

Buyer's Guide

CRM

March 2026

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Helped 885,789 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Kapture CRM

Ranking in CRM

54th

Average Rating

10.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of Kapture CRM is 0.6%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
ActiveCampaign	0.6%
Kapture CRM	0.6%
Other	98.8%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Mani Kandan

SEO Analyst at AMC Square IT Services

The software can be easily accessed and operated with minimal training

It provides seamless omnichannel support for easily identifying the source of leads which saves a lot of time. Not many companies offer omnichannel support. The software sends automated messages for customers' birthdays and anniversaries. Our customers love it. My company benefited from the…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The software sends automated messages for customers' birthdays and anniversaries."

"The software can be easily accessed and operated with minimal training. All our employees are able to use the software without much practice."

"My company benefited from the sales analysis funnel which has given a beautiful visual representation of sales deal closures."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"While generating graphical representations, the software got hung."

"One or two leads may go missing due to downtime."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

Information not available

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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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Comparisons

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Compared 25% of the time

Odoo vs ActiveCampaign

Compared 25% of the time

Vtiger CRM vs ActiveCampaign

Compared 14% of the time

HubSpot CRM vs ActiveCampaign

Compared 11% of the time

Data Cloud vs ActiveCampaign

Compared 11% of the time

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LeadSquared vs Kapture CRM

Compared 57% of the time

Salesforce Sales Cloud vs Kapture CRM

Compared 24% of the time

Interactive Intelligence vs Kapture CRM

Compared 19% of the time

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Product Reports

Buyer's Guide

CRM

March 2026

Download ActiveCampaign product report

Buyer's Guide

CRM

March 2026

Download Kapture CRM product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Kapture CRM is a business automation platform for Customer service & sales. With omnichannel support, knowledge base & easy to use clean user interface, boost agent productivity & reduce response time. It also includes features like Auto Assign tickets, Interaction history, Call recording, custom roles & permissions, churn 500+ reports. It is fully configurable with your workflow. Kapture has a self-service portal & AI-powered chat to help building sustainable relationships with customers.

Kapture CRM

Sample Customers

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