Microsoft Entra ID is an advanced identity and access management service offering seamless single sign-on, multifactor authentication, and centralized user access across applications, enhancing security and efficiency for organizations transitioning to cloud-based environments.

| Product | Market Share (%) |
|---|---|
| Microsoft Entra ID | 14.5% |
| Okta Workforce Identity | 8.1% |
| Auth0 | 6.8% |
| Other | 70.6% |
| Type | Title | Date | |
|---|---|---|---|
| Category | Single Sign-On (SSO) | Dec 29, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Dec 29, 2025 | Download |
| Comparison | Microsoft Entra ID vs Okta Platform | Dec 29, 2025 | Download |
| Comparison | Microsoft Entra ID vs Cisco Duo | Dec 29, 2025 | Download |
| Comparison | Microsoft Entra ID vs Ping Identity Platform | Dec 29, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Microsoft Intune | 4.1 | N/A | 94% | 305 interviewsAdd to research |
| Microsoft Defender for Endpoint | 4.1 | N/A | 95% | 210 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 78 |
| Midsize Enterprise | 34 |
| Large Enterprise | 137 |
| Company Size | Count |
|---|---|
| Small Business | 1015 |
| Midsize Enterprise | 583 |
| Large Enterprise | 2194 |
Recognized for its centralized management, Microsoft Entra ID significantly boosts organizational security by integrating features such as conditional access and identity protection. It supports a wide array of applications, facilitating a secure transition from on-premises to scalable cloud environments. By adopting robust security measures and flexible identity management, organizations can streamline operations and ensure consistent user experiences. However, challenges like confusing licensing costs, outdated documentation, and limited integration with non-Microsoft applications persist. Enhancements in technical support, interface design, and more granular permissions are needed to address these issues effectively.
What are the key features of Microsoft Entra ID?In healthcare, Microsoft Entra ID facilitates secure patient record access and compliance with industry regulations. Financial institutions rely on it for robust security measures in safeguarding client data. In the education sector, it streamlines access to online resources for students and faculty. Global enterprises benefit from its ability to manage complex identity frameworks across multiple regions, ensuring reliable security amidst increasing cyber threats.
Microsoft Entra ID was previously known as Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator.
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
| Author info | Rating | Review Summary |
|---|---|---|
| Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees | 4.0 | I primarily use Microsoft Entra ID for single sign-on, PIM, and conditional access. Its seamless integration with Defender products enhances our Zero Trust model, while improved configurations protect against threats. However, better documentation is needed for feature accessibility. |
| Lead Systems Engineer at State of Texas | 4.0 | I've used Microsoft Entra ID for a decade; it's reliable, scalable, and has strengthened our security, especially with MFA and Conditional Access, though support delays and limited GCC transparency remain challenges we hope Microsoft will improve. |
| Director IT Operations Security at a tech services company with 1,001-5,000 employees | 4.5 | I've used Microsoft Entra ID for 15 years, and its security features, conditional access, and integration with our Microsoft ecosystem have improved efficiency, though B2B integration and support could be better. Overall, it's stable and scalable. |
| Chief Executive Officer & Founder at IDmelon Technologies | 4.5 | I rely on Microsoft Entra ID for enhanced security, increased productivity, and cost savings. While onboarding is smoother and more secure, there's a need for improved UI and UX, especially for frontline workers. Overall, our ROI has been favorable. |
| System engineer at a energy/utilities company with 501-1,000 employees | 4.0 | We use Microsoft Entra ID primarily for application registration and managing guest accounts, benefiting from cloud-based identity features. Though complex, it offers significant ROI through ease of use, security, and adaptability, surpassing previous solutions like Okta. |
| Team Lead at a university with 1,001-5,000 employees | 4.5 | Microsoft Entra ID gave me seamless authentication across on-premises and cloud, reduced password tickets to zero, and improved security. Deployment was easy, though licensing is complex. I’d rate it 9/10 and recommend cleaning directories before implementation. |
| Entra Id M365 Identity & Authentication Engineer at a pharma/biotech company with 10,001+ employees | 4.0 | I use Microsoft Entra ID primarily for secure authentication and data protection, valuing its SSO, MFA, and Conditional Access features, though I'd like stronger password policies; overall, it's stable, useful, and improves visibility across our hybrid environment. |
| IT Program Manager - Cloud and Digital Transformation at a government with 10,001+ employees | 4.5 | Microsoft Entra ID integrates well with our cloud needs, offering solid identity features and stability, though vendor lock-in and B2C limitations are challenges; overall, it's effective and I’d rate it nine out of ten. |