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Microsoft Entra ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Microsoft Entra ID streamlines identity management, reducing costs and enhancing security, productivity, and financial returns for organizations.
Sentiment score
7.6
Microsoft Purview enhances data management, visibility, compliance, and risk mitigation, offering significant cost savings and over 100% returns.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support is praised for expertise, though response times vary; Premier Support offers faster resolutions.
Sentiment score
5.9
Microsoft Purview Data Governance support is praised for responsiveness, though routing issues and documentation inconsistencies affect experience.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
Overall, it doesn't meet our expectations.
They're skillful people who know what they're doing in their space.
I have a dedicated team as a government agency, and Microsoft assists us promptly.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers scalable, flexible cloud architecture, satisfying diverse organizational needs and ensuring reliable performance across sectors.
Sentiment score
7.9
Microsoft Purview Data Governance excels in scalability and integration, though costs may increase with higher usage and some integration challenges.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
With automation, you can label five documents or 50,000 with the same amount of clicks.
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
The product is scalable and works across multi-cloud and multi-platform environments.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for high reliability and uptime, despite occasional downtime and performance issues.
Sentiment score
7.5
Microsoft Purview Data Governance is reliable, but some users report occasional bugs; frequent updates improve stability over time.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
It can take seven days to 24 hours to determine whether a policy is effective.
Microsoft Purview Data Governance is absolutely fine in terms of stability.
 

Room For Improvement

Microsoft Entra ID struggles with integration, documentation, and support, causing inefficiencies and user dissatisfaction in identity management.
Microsoft Purview Data Governance needs improved integration, better documentation, enhanced features, and scalability for broader adoption and compliance.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
It's essential to know if a feature isn't working due to missing licenses.
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
A watermark feature or similar tools to help enhance security for end users could be added.
 

Setup Cost

Microsoft Entra ID offers flexible pricing with free and premium plans, suitable for businesses, educational, and non-profit organizations.
Microsoft Purview Data Governance offers affordable options, appealing to users with Microsoft 365, despite concerns about advanced feature costs.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
I'm not exactly sure how much our license costs, but it is very expensive.
 

Valuable Features

Microsoft Entra ID enhances user experience and security with multifactor authentication, single sign-on, and comprehensive identity management features.
Microsoft Purview offers robust data governance with Azure integration, intuitive interface, compliance features, and multi-cloud compatibility.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
228
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of May 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.5%, up from 6.6% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.6%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.
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Top Industries

By visitors reading reviews
Educational Organization
30%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
Financial Services Firm
14%
Computer Software Company
14%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
The auto-tagging feature should be available at a lower licensing level.
What needs improvement with Microsoft Azure Purview?
Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Purview, MS Azure Purview
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Governance and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.