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Microsoft Entra ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
Sentiment score
7.6
Microsoft Purview Data Governance offers significant returns with improved data management, cost savings, and enhanced compliance and risk mitigation.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
Sentiment score
5.9
Microsoft Purview Data Governance support is generally positive, but users report varied experiences based on responsiveness, expertise, and resources.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
Overall, it doesn't meet our expectations.
They're skillful people who know what they're doing in their space.
I have a dedicated team as a government agency, and Microsoft assists us promptly.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
Sentiment score
7.9
Microsoft Purview Data Governance efficiently handles scalable data sources in Azure, though challenges exist with network load and data ingestion.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
With automation, you can label five documents or 50,000 with the same amount of clicks.
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
The product is scalable and works across multi-cloud and multi-platform environments.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
Sentiment score
7.5
Microsoft Purview Data Governance is generally stable and reliable, though minor bugs and occasional lag may occur.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
It can take seven days to 24 hours to determine whether a policy is effective.
Microsoft Purview Data Governance is absolutely fine in terms of stability.
 

Room For Improvement

Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
Microsoft Purview needs better integration, enhanced features, clearer documentation, and improved system configuration for complex environments.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
It's essential to know if a feature isn't working due to missing licenses.
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
A watermark feature or similar tools to help enhance security for end users could be added.
 

Setup Cost

Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
Microsoft Purview Data Governance offers competitive pricing and cost control benefits, appealing to enterprises with existing Microsoft licenses.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
I'm not exactly sure how much our license costs, but it is very expensive.
 

Valuable Features

Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Microsoft Purview ensures data security, compliance, and efficiency with integration, data cataloging, lineage tracking, and multi-platform connectivity.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of June 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.4%, up from 6.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.4%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.
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Top Industries

By visitors reading reviews
Educational Organization
19%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Purview, MS Azure Purview
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Governance and other solutions. Updated: April 2025.
857,162 professionals have used our research since 2012.