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Microsoft Entra ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Organizations achieve significant ROI with Microsoft Entra ID through cost reduction, security improvement, and productivity enhancement.
Sentiment score
6.6
Microsoft Purview DLP reduces data leakage, compliance risks, and costs, while enhancing security operations and productivity without extra resources.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
Cloud Engineer at Med Tech Solutions
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
By eliminating the need for multiple VPN channels and enabling direct work from Azure servers, we have achieved approximately 30% efficiency savings.
Infrastructure Specialist at Renova AB
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
I have also seen fewer accidental data sharing incidents, improved audit readiness, and increased the efficiency of the security team without needing additional headcount.
Technique at Digitaltrack
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
6.3
Users experience varying customer service with Microsoft Entra ID, praising expertise but suggesting improvements for quicker and efficient support.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention receives mixed reviews, praising documentation but noting slow and inefficient customer support in complex cases.
The actual support when you get to that level is a ten out of ten.
Senior Consultant at Convergeone
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
Lead Architect, Chief Technology Officer Office at a tech services company with 51-200 employees
They usually try to deflect, buy time, and often do not address the problem immediately.
Security Engineer at a tech vendor with 10,001+ employees
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.7
Microsoft Entra ID offers scalable identity management, efficiently supporting growth and integration with third-party applications and on-premises systems.
Sentiment score
7.4
Microsoft Purview Data Loss Prevention is praised for its scalability and flexibility across industries, organizations, and complex environments.
Microsoft Entra ID meets our needs better, especially when discussing integration.
Microsoft 365 Security & Compliance Practice Lead at Invoke
Integrating seamlessly with Microsoft services like Microsoft 365, Azure, and other Microsoft platforms, while also supporting integration with thousands of third-party applications such as Salesforce, ServiceNow, and Google Workspace using standards including SAML, OAuth, and OpenID Connect.
Sr.Technical Support Executive at Digitaltrack Solution Private Limited
We experienced no scalability issues with Microsoft Entra ID.
Technical architect at a computer software company with 10,001+ employees
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.8
Microsoft Entra ID is highly stable with 99.9% uptime, overcoming minor issues with transparency and swift updates.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is stable and reliable, with minor lag, high stability ratings, and positive user feedback.
It's a critical solution that we can't do without.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
I haven't experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director, Modern Workplace at a legal firm with 1,001-5,000 employees
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra ID.
Director Security at a aerospace/defense firm with 10,001+ employees
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Microsoft Entra ID requires improvements in integration, scalability, documentation, and user interface to enhance usability and access control management.
Microsoft Purview DLP needs easier policy setup, improved third-party integration, real-time insights, and enhanced scalability features.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Cloud Principal & Infrastructure Specialist at a financial services firm with 1,001-5,000 employees
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
Senior Nutrition Officer at a manufacturing company with 10,001+ employees
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Sales Representative at a comms service provider with 10,001+ employees
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra ID is cost-effective for Microsoft users, but complex licensing and hidden costs present challenges.
Microsoft Purview DLP is cost-effective with 365 E5, but add-ons and advanced features can be expensive and complex.
We are getting our money's worth.
Cloud Architect at Palmer College of Chiropractic-Davenport
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Owner at Alopex ONE UG
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Senior Consultant at Convergeone
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
Advanced DLP and insider risk features became expensive when we scaled at the enterprise level.
Soc Anaylst at Softcell Technologies Limited
 

Valuable Features

Microsoft Entra ID excels in security, user management, and integration, enhancing organizational security and efficiency with comprehensive features.
Microsoft Purview DLP excels in integrated data protection, policy controls, and automatic labeling, enhancing security and compliance in regulated sectors.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
Senior Consultant at Convergeone
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
Vice President, Sales & Cloud at Aztek
The granular control, such as preventing logins from specific locations, enhances security significantly.
Cloud Architect at Palmer College of Chiropractic-Davenport
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
It finds social security numbers in the files when we scan for it, so that we can prevent those from leaving the company.
Managing Director, Chief Information Security Officer at a financial services firm with 201-500 employees
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of June 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 7.6%, down from 9.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.8%, up from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.6%
Microsoft Purview Data Loss Prevention2.8%
Other89.6%
Microsoft Security Suite
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
Financial Services Firm
15%
Computer Software Company
8%
Manufacturing Company
7%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise161
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2026.
899,283 professionals have used our research since 2012.