2022-04-25T12:04:50Z

What needs improvement with SAS Marketing Automation?

Julia Miller - PeerSpot reviewer
  • 0
  • 5
PeerSpot user
2

2 Answers

HA
Real User
Top 20
2023-03-13T13:23:14Z
Mar 13, 2023

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Search for a product comparison
Trini Olivan - PeerSpot reviewer
Real User
Top 20
2022-04-25T12:04:50Z
Apr 25, 2022

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Find out what your peers are saying about SAS, Salesforce, Adobe and others in Marketing Automation. Updated: March 2024.
765,386 professionals have used our research since 2012.
Marketing Automation
Marketing automation solutions are designed to streamline your marketing efforts, allowing you to automate repetitive tasks and focus on the creative aspects of your campaigns.
Download Marketing Automation ReportRead more