Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Real User
Apr 25, 2022
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
Marketing Automation streamlines marketing tasks and workflows, leading to improved efficiency, personalized user engagement, and increased ROI. It is a key tool for marketers looking to optimize customer journeys and drive conversions.Marketing Automation solutions leverage technology to manage marketing processes across multiple channels automatically. These platforms enable marketers to segment audiences, nurture leads, automate repetitive tasks, track campaign performance, and ultimately...
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.