Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Real User
Apr 25, 2022
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
Marketing Automation solutions streamline repetitive tasks, manage marketing campaigns across multiple channels, and analyze large amounts of data to drive growth and efficiency.These solutions provide comprehensive tracking and insight capabilities, aiding companies to personalize their outreach and improve customer engagement. Businesses can utilize these tools to automate customer interactions and optimize their marketing strategies, leading to better resource allocation and increased...
I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.