The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests.
Microsoft Entra Verified ID integration with Authenticator provides robust security through two-factor authentication. Valuable auditing features and MFA number matching enhance protection, while seamless integration with Active Directory and Entra ID simplifies deployment. However, lack of personalized insights, limited integration with biometrics, and occasional sign-in issues affect user experience. Minimal support leads to low satisfaction, and users encounter friction when signing in from different locations, needing improved experiences for B2C multi-factor flows.