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Microsoft Entra Verified ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
8th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
Microsoft Security Suite (20th)
Omada Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
 

Mindshare comparison

As of January 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 3.2%, down from 4.1% compared to the previous year. The mindshare of Omada Identity is 1.5%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Omada Identity1.5%
Microsoft Entra Verified ID3.2%
Other95.3%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."
"I would recommend this solution to others because it's simple enough to deploy."
"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"
"Omada Identity has helped us consolidate solutions for access management as they provide access request concepts, access reviews, and different types of access reviews that can be used."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"Omada's most valuable aspect is its usability."
"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."
"The administrative features and SoD are valuable."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"The key benefit of Omada Identity is maintaining complete control."
"The identity lifecycle support is definitely valuable because we are a complex organization, and there is a lot of onboarding, movement, and offboarding in our organization. We have 31,000 users, and there are a lot of users who are constantly onboarding, offboarding, and moving. So, we need to make sure that these activities are supported. In old times, we used to do everything manually. Everyone was onboarded, offboarded, or moved manually. So, from a business point of view and an economics point of view, identity lifecycle is most valuable. From a security point of view, access review is the most important feature for us."
 

Cons

"The tool's expensive nature is an area of concern where improvements are required."
"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."
"I have not really seen return on investment with Microsoft Entra Verified ID."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"Omada's performance could be better because we had some latency issues. Still, it's difficult to say how much of that is due to Omada versus the resources used by our other vendors in our on-prem environment. Considering the resources we have invested into making it run well, it's slightly slower than we would expect."
"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."
"They need to improve the cost for small companies."
"Omada Identity is definitely not better than both Saviynt or SailPoint, so we are struggling and having issues with everything."
"Functionality and usability could be improved."
"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"I am not working with the product, but they have this BI tool for role-based mining, and I think that should be included in the core product rather than an add-on."
 

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"If one is cheap and ten is very expensive, I rate the product price as seven."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"Omada is expensive."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"They are positioned at a good price point. They are lower than some of their competitors."
"While Omada Identity carries a premium price tag, it proves to be cost-effective."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
9%
Financial Services Firm
8%
Healthcare Company
7%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise4
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise42
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
I'm not fully aware of the pricing details, which are managed by higher management; however, the product itself is said to have a good price, although the support can be expensive.
What needs improvement with Omada Identity Cloud?
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes. We need more hands-on customi...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Information Not Available
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra Verified ID vs. Omada Identity and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.