Microsoft Entra Verified ID vs Microsoft Purview Information Protection comparison

Microsoft Entra Verified ID and Microsoft Purview Information Protection are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #25 with an average rating of 8.0, while Microsoft Purview Information Protection is ranked #13 with an average rating of 8.0. Microsoft Entra Verified ID holds a 0.8% mindshare in Microsoft Security Suite, compared to Microsoft Purview Information Protection’s 1.3% mindshare. Additionally, 80% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 86% of Microsoft Purview Information Protection users who would recommend it.

Microsoft Entra Verified ID

Read 5 Microsoft Entra Verified ID reviews

1,459 Views
1,021 Comparison Views

80% willing to recommend

Microsoft Purview Informati...

Read 14 Microsoft Purview Information Protection reviews

1,954 Views
782 Comparison Views

86% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Informati...

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Information Protection based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Information Protection Report (Updated: July 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Informati...

Ranking in Microsoft Security Suite

13th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Governance (5th), Data Privacy Management Software (2nd)

Mindshare comparison

As of August 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 2.8% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would recommend this solution to others because it's simple enough to deploy."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."

"Purview saves customers time by offering them a quick way to assess a situation and insights into how to improve."

"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."

"The user interface is nice and it's very user-friendly on that front."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."

More Microsoft Purview Information Protection pros

Cons

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"The tool's expensive nature is an area of concern where improvements are required."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."

"The most concerning thing is that most of the capabilities they mention are not working as expected."

"There should be more training and communication regarding new features. I may be missing those communications, but it often seems like changes happen in the Purview portal without notice. Having a roadmap or updates about new releases would be helpful for demonstrating to clients. If things are constantly changing, I sometimes look silly when I log in, and things have moved or changed."

"There is potential for more integration in the use of AI."

"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."

"Microsoft can improve the affordability of Purview Information Protection by offering it at a lower cost."

"There is room for improvement with the policy tips feature."

"The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fabric, and people thought Purview Hub would do data lineages, but it didn't. It isn't full-fledged Purview. It's just one feature set."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Healthcare Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

19%

Computer Software Company

13%

Retailer

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

See all answers

What needs improvement with Microsoft Entra Verified ID?

I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...

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What is your primary use case for Microsoft Entra Verified ID?

We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...

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What do you like most about Microsoft Purview Information Protection?

It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

Pricing is good because if somebody is looking for an overall cybersecurity solution, Microsoft has one license with many solutions bundled with that license. The E5 license covers most of the solu...

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What needs improvement with Microsoft Purview Information Protection?

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

August 2025

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Information Protection

August 2025

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Also Known As

No data available

Microsoft Information Protection

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

July 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

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