Microsoft Entra Verified ID vs Microsoft Purview Information Protection comparison

Microsoft Entra Verified ID and Microsoft Purview Information Protection are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #20 with an average rating of 8.3, while Microsoft Purview Information Protection is ranked #14 with an average rating of 8.1. Microsoft Entra Verified ID holds a 1.5% mindshare in Microsoft Security Suite, compared to Microsoft Purview Information Protection’s 1.8% mindshare. Additionally, 87% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 90% of Microsoft Purview Information Protection users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,138 Views
717 Comparison Views

87% willing to recommend

Microsoft Purview Informati...

Read 20 Microsoft Purview Information Protection reviews

2,212 Views
708 Comparison Views

90% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Informati...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Information Protection based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Information Protection Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

20th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Informati...

Ranking in Microsoft Security Suite

14th

Average Rating

8.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Data Governance (7th), Data Privacy Management Software (3rd)

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.5%, down from 1.7% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Information Protection	1.8%
Microsoft Entra Verified ID	1.5%
Other	96.7%

Microsoft Security Suite

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I would recommend this solution to others because it's simple enough to deploy."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"The UI is user-friendly, and I have observed that it improves further each year."

"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."

"Purview saves customers time by offering them a quick way to assess a situation and insights into how to improve."

"It is one of the advantages of the Microsoft solution that it provides a holistic way to manage the platforms and tools, so I do not have to use multiple information protection solutions."

"The features my clients request most are sensitivity labels and data loss prevention. Additionally, I am trying to interest them in risk management and insider risk management, although those features are considered more advanced."

"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."

More Microsoft Purview Information Protection pros

Cons

"I have not really seen return on investment with Microsoft Entra Verified ID."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"The tool's expensive nature is an area of concern where improvements are required."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"There is room for improvement with the policy tips feature."

"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."

"We don't trust Microsoft Purview Information Protection yet."

"There should be more training and communication regarding new features. I may be missing those communications, but it often seems like changes happen in the Purview portal without notice. Having a roadmap or updates about new releases would be helpful for demonstrating to clients. If things are constantly changing, I sometimes look silly when I log in, and things have moved or changed."

"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."

"I have not had much luck or much experience with the comprehensiveness of the data classification abilities in Microsoft Purview Information Protection, including identifying categories and sensitive information."

"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."

"Microsoft can improve the affordability of Purview Information Protection by offering it at a lower cost."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Manufacturing Company

10%

Financial Services Firm

Healthcare Company

Financial Services Firm

18%

Computer Software Company

11%

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	12

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

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What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

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What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...

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What needs improvement with Microsoft Purview Information Protection?

I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...

See all answers

What is your primary use case for Microsoft Purview Information Protection?

My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.

See all answers

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

January 2026

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Information Protection

January 2026

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Also Known As

No data available

Microsoft Information Protection

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

December 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

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