Microsoft Entra Verified ID vs Microsoft Purview Information Protection comparison

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection

Download the complete report

Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

24th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (7th)

Microsoft Purview Informati...

Ranking in Microsoft Security Suite

13th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Governance (5th), Data Privacy Management Software (2nd)

Mindshare comparison

As of July 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 3.0% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

Read full review

Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I would recommend this solution to others because it's simple enough to deploy."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"The scalability of Microsoft Purview Information Protection is excellent."

"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."

"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."

"The reporting capabilities of Microsoft Purview are crucial. They provide insights into potentially non-compliant situations and suggest ways to rectify them. The solution helps to automate many tasks, allowing human operators to focus on areas where they offer the most value."

"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."

More Microsoft Purview Information Protection pros

Cons

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"The tool's expensive nature is an area of concern where improvements are required."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I would like the time it takes to update a DLP policy on an endpoint to be reduced."

"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."

"There is potential for more integration in the use of AI."

"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."

"The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fabric, and people thought Purview Hub would do data lineages, but it didn't. It isn't full-fledged Purview. It's just one feature set."

"Scalability is affected by the time it takes to update policies."

"I had experience with previous versions of Microsoft Purview Information Protection as well. The new version doesn't have all the features that were present in the previous native clients and functionalities. For example, the ability to track documents - knowing where your document is, who is accessing it, when and where. You could even revoke access to a particular document if needed, which was a cool feature. These aren't available right now, although Microsoft is working on bringing them back, which might take some time."

"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

See which vendors are best for you

Use our free recommendation engine to learn which Microsoft Security Suite solutions are best for your needs.

See recommendations

860,592 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

19%

Healthcare Company

Manufacturing Company

Financial Services Firm

19%

Computer Software Company

12%

Retailer

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...

What is your primary use case for Microsoft Entra Verified ID?

We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...

What do you like most about Microsoft Purview Information Protection?

It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...

What needs improvement with Microsoft Purview Information Protection?

I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...

Microsoft Intune vs Microsoft Entra Verified ID

Comparisons

Compared 21% of the time

Ping Identity Platform vs Microsoft Entra Verified ID

Compared 20% of the time

Okta Customer Identity vs Microsoft Entra Verified ID

Compared 13% of the time

Microsoft Entra ID vs Microsoft Entra Verified ID

Compared 11% of the time

Onfido Real Identity Platform vs Microsoft Entra Verified ID

Compared 10% of the time

More Microsoft Entra Verified ID Competitors

Varonis Platform vs Microsoft Purview Information Protection

Compared 21% of the time

Microsoft Defender XDR vs Microsoft Purview Information Protection

Compared 11% of the time

BigID vs Microsoft Purview Information Protection

Compared 10% of the time

Securiti vs Microsoft Purview Information Protection

Compared 9% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Information Protection

Compared 8% of the time

More Microsoft Purview Information Protection Competitors

Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Information Protection

Download Microsoft Purview Information Protection product report

Microsoft Purview Information Protection report

Also Known As

No data available

Microsoft Information Protection

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Information Protection