

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
I have logged a few tickets and they were very supportive, coming online to fix whatever issue there was.
On a scale from one to ten, I would rate customer service and technical support for Microsoft Entra Verified ID a ten because I've never had any issue with technical support or had anyone come back to me with a bad experience.
Understanding how the product works and how the deployment is in our best interest ensures we do that right.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
Microsoft Entra Verified ID scales pretty well with the growing needs of our organization.
Microsoft Entra Verified ID has the potential to scale as far and wide as we probably need it to.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
The stability and reliability of Microsoft Entra Verified ID is very stable, as we haven't had any issues so far.
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra Verified ID.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
Since identity is where everything is based, if that goes down, you're screwed.
There seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions.
AI could be an area for continuous improvement or even pricing.
There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
My experience with pricing, setup cost, or licensing was fine; it was an expected process.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
The importance of having the Microsoft Entra Verified ID being cloud-based is because we don't need to maintain the server.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks.
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
| Product | Mindshare (%) |
|---|---|
| Microsoft Purview Information Protection | 2.3% |
| Microsoft Entra Verified ID | 1.7% |
| Other | 96.0% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 15 |
Microsoft Entra Verified ID offers robust identity verification with enhanced MFA features, integrating seamlessly with Active Directory while reducing server maintenance and enhancing security.
Entra Verified ID is a cloud-based identity solution providing robust security and auditing. It enhances user authentication and fraud protection with features like Face Check and number matching for MFA, seamlessly integrating with Active Directory. Users experience improved anti-phishing measures and operational efficiencies without needing extensive personnel. Integrating easily into existing systems like Azure AD and Office 365, it suits organizations looking to streamline identity verification processes.
What are the key features of Microsoft Entra Verified ID?Microsoft Entra Verified ID is implemented across industries for user authentication and single sign-on in business applications. Organizations, including MSPs, utilize it for authentication in Office 365 and Azure, manage internal and guest accounts in the non-profit sector, and authenticate users with government-issued proof. It's also instrumental during client onboarding to Azure Cloud, ensuring secure and efficient identity verification.
Microsoft Purview Information Protection offers sensitivity labels, automated classification, and encryption to protect data across platforms while integrating with M365, Azure, and AWS to prevent unauthorized access and enhance data governance.
Microsoft Purview Information Protection supports compliance with regulatory standards through features like data loss prevention and intuitive DLP rules. It integrates with multiple platforms such as M365, Azure, and AWS for extensive data protection. The platform helps manage sensitive data through automated labeling and effective policy deployment. While there are areas needing improvement like third-party integration, API support, and policy enforcement consistency, Purview remains a powerful tool for businesses to assess data usage and reduce unauthorized access.
What are the key features of Microsoft Purview Information Protection?Companies across various industries implement Microsoft Purview Information Protection to apply sensitivity labels to emails and cloud content like OneDrive and SharePoint. It's utilized for data classification, loss prevention, and governance. Microsoft partners use it for SAP integration and compliance assessments, while consultants focus on protecting and managing data efficiently for clients centered around Microsoft solutions.
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