Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.
| Product | Mindshare (%) |
|---|---|
| Khoros Social Media Management | 7.5% |
| Sprinklr | 16.1% |
| HootSuite | 11.4% |
| Other | 65.0% |
Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.
What are the key features of Khoros Social Media Management?Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.
Khoros Social Media Management was previously known as Khoros Care, Spredfast.
HP, Rogers, BeyondBank Australia
| Author info | Rating | Review Summary |
|---|---|---|
| Innovation Designer & Founder at Jeffrey Humble | 3.5 | I used Khoros (Mass Relevance/Spredfast) for advanced social media curation, leveraging Twitter's Firehose for brand amplification and real-time event displays. Though powerful, it wasn't platform-agnostic. I rate it 7/10, advising users to check features. |
| Director and Marketing Consultant at a non-tech company with 1-10 employees | 3.0 | I found Khoros stable and beneficial for team collaboration, approvals, and planning due to its calendar. However, its outdated UX design was a major issue, leading me to switch to Sprout Social. I would not suggest it. |
| Senior Manager at a tech vendor with 1,001-5,000 employees | 3.0 | I primarily use Khoros for community management, finding its moderation features reduce support tickets. While stable and scalable, recent stability and customer support have degraded. It needs AI, with security concerns. It's a decent tool, which I rate a six. |
My main use case for Khoros Social Media Management when I was working there involved developing a lot of social media control tools for brands.
The company that I worked at called Mass Relevance was really working on the visual display of social media data outside of social media platforms. For example, Pepsi would pay us to curate social media such as Twitter posts into their website on pepsi.com so they could have social interactions happening there and not just on Twitter.
I think the standout feature of Khoros Social Media Management would be that we had access to the Twitter Firehose, which means every single thing from Twitter, which was something that we got through a partnership with Twitter that we had early on. The ability to filter and curate social media was far and above what any of the competitors could do when I was working at Mass Relevance and also at Spredfast.
That's mostly why many clients came to us because after a while, there were many social media republishing products. We had the ability to curate it at a level that you need when you're running a live event. Lots of controls and lots of backfill for content meant that you could display what you want right in the moment with real-time editing and display and curation, which is much more difficult than just taking a hashtag and redisplaying everything from the hashtag. Early on, we developed lots of filters and controls to make that possible.
I think that it's always an ongoing battle to have the most access to different social media platforms because many times they get in trouble. A big part of our tools was letting you monitor and then jump on trends in a way that helps your brand win.
We definitely published these types of things and they're available, but they were in Spredfast's product marketing editorials. There was a huge upside with 100x amplification on brands that are real-time in the way that they organize their teams and the types of tools that allow them to do that.
We made all kinds of visualizations, and a lot of it was for events, so we would put tweets on TV. Then Mass Relevance got acquired by Spredfast, and Spredfast brought a lot of social media management tools such as customer service use cases or security, or basically if brands wanted to jump on things that might be happening in social media, analytics and that type of thing. So we combined all those into products related to managing social media experiences for brands.
I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs of one social media platform maybe becoming more popular and trending while another one went down. I think that we probably could have designed the platform to work for any existing social media and any future social media.
The security thing, I think we were pretty good about. Trying to get your social media post onto a screen when you're saying a dirty word, for instance, the company always had that security top of mind. I think we just didn't necessarily think like a software company that was going to be around for 20 years. I think there could definitely be some bot control. I'm not sure if that was something we really worked on, but that's definitely a thing to look out for now and what is true, what is verifiable?
I've been working in education technology since 2016, and before that, I worked in social media technology for five years.
I think that Khoros Social Media Management can be quite good. I'm not sure if Khoros Social Media Management still retains those capabilities, but I imagine they do because when I left in 2016, that was still a big part of the business. But I can say that we did a lot of education with regards to brands being able to come out on top during viral moments because the brands that didn't check or have employees ready to check when these trends pop up don't catch them in time because they often happen outside of working hours.
Lots of reality TV shows purchased our software to curate and display social media, which was a big part of Mass Relevance. But I can say that all these tools for monitoring can be good for customer service, but they can be really good for getting amplification for your brand.
For instance, when the power went out in the Super Bowl, Doritos tweeted something about the power going out as a joke, and they got 120,000 times amplification on that post. That's a huge upside you can have by staying relevant. I still think that it is a good way for brands to get outsized results by jumping in on things that are hyper-relevant and hyper-specific and taking advantage of these viral trends.
I would say that you should check into the features, which I'm sure there are features that they have that no one else has because they probably are charging a premium. So check and see if you can get what you need done for cheaper.
My overall rating for Khoros Social Media Management is 7 out of 10.
For social media management, our client was using Khoros Social Media Management, so we had to learn and start using this platform to help them as a part of our work.
It was to view social media posts, what is going to get published, calendar reviews, approval of things that will get published, and all of these things.
I think it was important that we could view what other colleagues are doing, so there was good management and coordination of bringing different approval layers.
I think the best features Khoros Social Media Management offers are the publishing approvals and that all the team can collaborate on this platform, and also the calendar reviews, so we can see what is going to be published, what is next, what has been published, etc.
Publishing approvals feature is definitely helping to streamline the workflow, and I think this is one of the key features of this platform. Calendar reviews were helpful for planning.
Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork.
I think it was good that there is a feature of multi-team collaboration, and in this way, we could collaborate with and approve things much more easily.
I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using. The outdated UX design is the main issue.
Khoros Social Media Management has an outdated UX that is not modern and it is not new, so it feels outdated. It would be much better if they had a modern or new UX that follows current trends.
Channel functionality could also be an issue with Khoros Social Media Management.
I have used Khoros Social Media Management for more than a year.
Khoros Social Media Management is stable, as I do not remember having a huge issue with downtime or bugs.
I never used customer support for Khoros Social Media Management.
We used Sprout Social previously, and we switched from Khoros Social Media Management to Sprout Social because it had a much more modern UX design.
I see a return on investment from using Khoros Social Media Management in terms of time saving and efficiency, specifically time efficiency.
Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.
Before choosing Khoros Social Media Management, I evaluated Sprout Social and Hootsuite as options.
Khoros Social Media Management is a secure platform. I am not sure how Khoros Social Media Management is using AI or regarding its accuracy and reliability of output. I am not sure how Khoros Social Media Management is deployed in my organization because we were using the client's platform. I would not suggest others to use Khoros Social Media Management. I would rate Khoros Social Media Management a six out of ten.
My main use case for Khoros Social Media Management is actually for community management more than social media management, but we have hosted our community on Khoros Social Media Management platform.
I do not have much to add about how I use Khoros Social Media Management. The tool I am using is pretty stable and they have a decent support system, so it has been going well.
The best features Khoros Social Media Management offers are from a separate tool called Khoros Care, from where we can do the moderation, and it has a separate queue where the moderators can actually moderate forum posts, questions, and everything. We can easily catch spammers and there is no duplication between me and my teams, and it is a pretty decent tool.
That feature makes my day-to-day work easier and more efficient because it reduces a lot of time and it is easy to collaborate with teammates, and it just makes things easier for us.
Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases. There have been good case deflections because of the community that we have, which is helping us self-serve and helping our customers self-serve themselves.
When customers are able to self-serve, I have seen measurable outcomes including a reduction in support tickets and faster response times because we do have a formula that we use and based on the formula and the number of responses that we have received from customers, we are looking at saving quite a number of dollars on cases that were going to be opened instead of going to the community and getting the answers themselves.
Khoros Social Media Management can be improved lately with the introduction of AI and things of that nature.
I chose that assessment because there is scope for improvement. Regarding Khoros Social Media Management's AI capabilities, I think that could be a challenge because we have customers who are using or going to use them and security is a consideration. As long as there is good governance, security would be acceptable, but I am not able to judge.
I have been using Khoros Social Media Management for the past eight years.
Khoros Social Media Management is stable in my experience. It has been okay. Recently it has been degrading, but it was very good.
Khoros Social Media Management's scalability has been stable. It has never given troubles because we do have a lot of users in the community.
Customer support has been very good earlier, but recently I feel it has degraded.
I would rate customer support on a scale of one to ten a six.
I was using AnswerHub before Khoros Social Media Management. We switched because our companies got merged and Khoros Social Media Management was the platform that was being used earlier.
My advice to others looking into using Khoros Social Media Management is that it is a decent tool and it can be made great, provided there is good customer support. I would rate this review a six.
