One area that they can improve is the marketing. The referrals or the user community have very few members. There are very few users who are able to connect. If they can bring their users or their clients together and form a user community, and then they are able to have a forum where they can exchange views or ideas on how best to use this platform, it will be much better. Another area they can improve is on referrals. Maybe to engage more with clients or to tap into more customers, they need to engage with the current clients and form a referral program where a user such as me or our organization is able to refer another new client to them. Maybe there are some promotional activities that they can do, maybe have a reduced rate as you renew your package for the next year. If they run such programs, it will improve their visibility and will grow their following and their customer base. One area I can add is sometimes getting their release updates or the newsletters takes time. So, they need to improve on that. Reach out to their clients earlier and release updates because when you are not able to get those release updates on time, it means your platform will lag behind or it will slow, and it will hinder your usage as you try to update it or try to be updated with the current system.
