Google Analytics Reviews and Pricing

Director of Marketing and Content at a consultancy with 51-200 employees

Aug 19, 2015

It provides us with custom reports and analytics that allow us to identify and measure our conversion efforts, but we had to create a custom script for archiving reports.

Pros and Cons

"Every online business needs to know where traffic is coming from and what it does when it gets to you."

"One area that Analytics falls short is in creating a report archive."

What is most valuable?

Goals and Events Tracking

URL tracking

Custom Reports

How has it helped my organization?

Every online business needs to know where traffic is coming from and what it does when it gets to you. Analytics allowed us to identify user segments, top performing content and measure the effectiveness of our conversion efforts with ease. Regular reporting allows us to better understand how we are succeeding and why.

What needs improvement?

One area that Analytics falls short is in creating a report archive. While you can always run a report for anything you want, and even create an autorun trigger, having an accessible archive of performance is lacking.

To remedy this we had to look to use a custom script on Google Sheets that pulls our Analytics data into a daily report. By doing this we have an archive of data that updates regularly - it's not perfect but it works.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

it_user279789

Digital Media Data Analyst at a computer software company with 51-200 employees

Jul 30, 2015

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I use it daily for client-website tracking, but Google stripped out search rankings with “not provided.”

Pros and Cons

"It's got incredible depth, yet it’s free."

"Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches."

What is most valuable?

It's got incredible depth, yet it’s free. One of the most important free products on the web.

How has it helped my organization?

I use it daily for client-website tracking.

What needs improvement?

Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.

For how long have I used the solution?

I've used it for 10 years, since it's launch in 2005.

Which solution did I use previously and why did I switch?

Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.

How was the initial setup?

It's very easy today, but like all tracking, it used to be complex.

What's my experience with pricing, setup cost, and licensing?

It's free.

What other advice do I have?

Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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it_user2832

Customer Communication Specialist at a media company with 51-200 employees

Jun 30, 2015

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Dashboards allow us to get a big picture look at pageviews, countries visiting my site, and UTM tracking. It would be nice, though, if it could provide all the statistics in the free version.

Pros and Cons

"I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free."

"It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics."

What is most valuable?

I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

How has it helped my organization?

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

What needs improvement?

It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.

For how long have I used the solution?

I've been using it for 10 years.

Which solution did I use previously and why did I switch?

I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.

How was the initial setup?

The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

it_user293988VP Marketing at a marketing services firm

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Aug 18, 2015

Thanks Oren, which paid features do you want the most?

it_user243900

Web Administrator at a retailer with 1,001-5,000 employees

Jun 29, 2015

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Data capture of the acquisition of users needs to be improved, but we have been able to increase our revenue due to the solution.

Pros and Cons

"We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns."

"Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from."

Valuable Features

Evaluating the efficiency of new media planning and digital marketing strategies.
Acquiring important information about user behavior and demographics.
Determining areas of improvement for the website and then fine tuning it.

Improvements to My Organization

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

Room for Improvement

Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.

Use of Solution

I've used it for five years.

Deployment Issues

No issues encountered.

Stability Issues

No issues encountered.

Scalability Issues

No issues encountered.

Customer Service and Technical Support

Customer Service:

I've never needed to contact customer service.

Technical Support:

I've never needed to contact tech support.

Initial Setup

It's very straightforward and comes with excellent documentation.

Implementation Team

We implemented it in-house.

ROI

We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.

Pricing, Setup Cost and Licensing

There's no cost to Google analytics.

Other Advice

Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

it_user169161

Director of Product Marketing at a cloud solution provider with 51-200 employees

Dec 18, 2014

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Great integration with AdWords. We've evaluated additional products to supplement our analytics for deeper dives.

Pros and Cons

"It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing."

What is most valuable?

Conversion reports, and the integration with AdWords.

How has it helped my organization?

It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing

For how long have I used the solution?

3 years

What was my experience with deployment of the solution?

None encountered.

What do I think about the stability of the solution?

None encountered.

What do I think about the scalability of the solution?

None encountered.

How are customer service and technical support?

Customer Service:

8 out of 10.

Technical Support:

8 out of 10.

Which solution did I use previously and why did I switch?

No, we've used this since we launched. But we also use it in conjunction with other analytics products such as MixPanel.

How was the initial setup?

Straightforward. It only requires the insertion of simple snippets of code into our product.

What about the implementation team?

In-house implementation was done.

What was our ROI?

The product is free

What's my experience with pricing, setup cost, and licensing?

It's free.

Which other solutions did I evaluate?

No, this is a fundamental product that every site should use. We have evaluated additional products to supplement our analytics for deeper dives on user specific behavior (KissMetrics, MixPanel).

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

it_user1014

CTO at a tech company with 51-200 employees

Jun 26, 2012

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Best value for analytic insight provided

Pros and Cons

"A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface."

"Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation."

Valuable Features:

* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance.

Room for Improvement:

* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.

Other Advice:

If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

it_user1068Tech Support Staff at a tech company with 51-200 employees

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Jun 2, 2013

I totally agree with this user. There is no better way of analyzing you site's performance than using Google Analytic. With the results, one can easily know how they can improve their site's performance.