Google Analytics Reviews

1. Integration with other tools from Google like, Google Adwords, Tagmanager, etc.
2. A lot of templates for dashboards and other custom reports are available in different forums.This will help in better reporting and as well as better analysis.

Tracking of the website visitors and web page analysis became an easy task.

There is a time lag of 4 hours for the tracking to get updated in the system.

Also, some sessions will not be tracked at all.

Goals and Events Tracking

URL tracking

Custom Reports

Every online business needs to know where traffic is coming from and what it does when it gets to you. Analytics allowed us to identify user segments, top performing content and measure the effectiveness of our conversion efforts with ease. Regular reporting allows us to better understand how we are succeeding and why.

One area that Analytics falls short is in creating a report archive. While you can always run a report for anything you want, and even create an autorun trigger, having an accessible archive of performance is lacking.

To remedy this we had to look to use a custom script on Google Sheets that pulls our Analytics data into a daily report. By doing this we have an archive of data that updates regularly - it's not perfect but it works.

It's got incredible depth, yet it’s free. One of the most important free products on the web.

I use it daily for client-website tracking.

Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.

I've used it for 10 years, since it's launch in 2005.

Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.

It's very easy today, but like all tracking, it used to be complex.

It's free.

Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.

I like to create dashboards to get a big picture look at pageviews, countries visiting my site, and UTM tracking (where we use links and place code to track if these links are clicked).

We are able to introduce new features based on statistics. For example, if we see that people from Mexico are using a certain feature more than others, we can "geotarget" users in Mexico and push the feature and supporting features.

It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics. The paid version has this, but the free version is limited to a segment of users.

I've been using it for 10 years.

I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free.

The initial setup is easy - you just have to copy and paste a few lines of code to get it up and running.

1. Evaluating the efficiency of new media planning and digital marketing strategies.
2. Acquiring important information about user behavior and demographics.
3. Determining areas of improvement for the website and then fine tuning it.

Studying user on-site behavior, we have adjusted our website content and thus increased visits, stay-on-site time, as well as page views.

Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from.

I've used it for five years.

No issues encountered.

No issues encountered.

No issues encountered.

Customer Service:

I've never needed to contact customer service.

Technical Support:

I've never needed to contact tech support.

It's very straightforward and comes with excellent documentation.

We implemented it in-house.

We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns.

There's no cost to Google analytics.

Make sure you know how you want Analytics to help you. Understand what you need it for and take time to study the Dashboard.

Conversion reports, and the integration with AdWords.

It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing

3 years

None encountered.

None encountered.

None encountered.

Customer Service:

8 out of 10.

Technical Support:

8 out of 10.

No, we've used this since we launched. But we also use it in conjunction with other analytics products such as MixPanel.

Straightforward. It only requires the insertion of simple snippets of code into our product.

In-house implementation was done.

The product is free

It's free.

No, this is a fundamental product that every site should use. We have evaluated additional products to supplement our analytics for deeper dives on user specific behavior (KissMetrics, MixPanel).

* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance.

* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.

If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.