Google Analytics and Adobe Analytics are competing in the web analytics category. Google Analytics is preferred for its ease of use and pricing, appealing to small to medium-sized businesses. Adobe Analytics is favored for its advanced features and robust data analysis capabilities, suiting larger enterprises investing in comprehensive insights.
Features: Google Analytics offers real-time data, easy integration with other Google tools, and user-friendly interfaces. Adobe Analytics provides customization options, advanced segmentation, and detailed reporting, managing large datasets effectively.
Ease of Deployment and Customer Service: Google's cloud-based model supports easy deployment and minimal setup with accessible customer service. Adobe requires more effort for setup but offers a highly customizable solution with dedicated service teams for personalized assistance.
Pricing and ROI: Google Analytics is free with a premium version available, offering excellent ROI for limited budgets. Adobe Analytics involves higher initial costs but justifies them with advanced features for substantial long-term ROI, reflecting its enterprise-level capabilities.
| Product | Market Share (%) |
|---|---|
| Google Analytics 360 | 12.4% |
| Adobe Analytics | 5.0% |
| Other | 82.6% |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Delivered on Google's world-class platform.
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