"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"They can improve their Android app."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
Earn 20 points
Google Analytics is ranked 2nd in Web Analytics while Segment is ranked 4th in Web Analytics with 2 reviews. Google Analytics is rated 8.4, while Segment is rated 8.6. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Google Analytics is most compared with Tealium, WalkMe, StatCounter, Matomo and Amplitude, whereas Segment is most compared with Pendo, Heap, Adobe Analytics, Amplitude and Tealium.
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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.