Google Analytics vs Segment comparison

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1,197 views|1,058 comparisons
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857 views|774 comparisons
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies.""As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.""With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.""The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.""It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

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"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

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Cons
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.""Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.""The sampling of data is definitely a pain point since we don't have an actual understanding of the data.""They can improve their Android app.""If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you.""An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

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"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

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Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."
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  • "The pricing was on the higher side but it wasn't excessively high."
  • More Segment Pricing and Cost Advice →

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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,197
    Comparisons
    1,058
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 32 in Web Analytics
    Views
    857
    Comparisons
    774
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    Pendo logo
    Compared 14% of the time.
    Heap logo
    Compared 12% of the time.
    Adobe Analytics logo
    Compared 11% of the time.
    Amplitude logo
    Compared 11% of the time.
    Tealium logo
    Compared 10% of the time.
    Also Known As
    Segment.io
    Learn More
    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm14%
    Educational Organization13%
    Computer Software Company12%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Comms Service Provider7%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise20%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise59%

    Google Analytics is ranked 2nd in Web Analytics while Segment is ranked 4th in Web Analytics with 2 reviews. Google Analytics is rated 8.4, while Segment is rated 8.6. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Google Analytics is most compared with Tealium, WalkMe, StatCounter, Matomo and Amplitude, whereas Segment is most compared with Pendo, Heap, Adobe Analytics, Amplitude and Tealium.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.