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Google Analytics vs Segment comparison

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Google Logo
1,564 views|1,296 comparisons
Twilio Logo
1,291 views|1,180 comparisons
Ranking
2nd
out of 30 in Web Analytics
Views
1,564
Comparisons
1,296
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
out of 30 in Web Analytics
Views
1,291
Comparisons
1,180
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Heap logo
Compared 30% of the time.
Matomo logo
Compared 15% of the time.
Tealium logo
Compared 14% of the time.
Mixpanel logo
Compared 12% of the time.
Pendo logo
Compared 11% of the time.
Also Known As
Segment.io
Learn More
Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
With Segment as your customer data hub, you can focus on building incredible products and attracting more customers. Instead of wasting time integrating all of your tools individually, track data to Segment once. We're the last integration you'll ever do.
Offer
Learn more about Google Analytics
Learn more about Segment
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Nokia, rdio, Bonobos, LiveNation, Atlassian
Top Industries
REVIEWERS
Marketing Services Firm27%
Media Company18%
Training & Coaching Company18%
Cloud Provider9%
VISITORS READING REVIEWS
Comms Service Provider24%
Computer Software Company21%
Financial Services Firm10%
Government6%
VISITORS READING REVIEWS
Comms Service Provider20%
Computer Software Company18%
Financial Services Firm11%
Government7%
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
VISITORS READING REVIEWS
Small Business20%
Midsize Enterprise18%
Large Enterprise62%
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise20%
Large Enterprise57%

Google Analytics is ranked 2nd in Web Analytics while Segment is ranked 3rd in Web Analytics. Google Analytics is rated 0.0, while Segment is rated 0.0. On the other hand, Google Analytics is most compared with Tealium, Matomo, StatCounter, Amplitude and Glassbox, whereas Segment is most compared with Heap, Matomo, Tealium, Mixpanel and Pendo.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.