Google Analytics vs Snowflake Analytics comparison

Google and Snowflake Computing are both solutions in the Web Analytics category. Google is ranked #4, while Snowflake Computing is ranked #1 with an average rating of 8.4. Google holds a 11.4% mindshare in WA, compared to Snowflake Computing’s 5.3% mindshare. Additionally, 89% of Google users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Google Analytics

Read 15 Google Analytics reviews

552 Views
221 Comparison Views

89% willing to recommend

Snowflake Analytics

Read 40 Snowflake Analytics reviews

440 Views
182 Comparison Views

100% willing to recommend

Google Analytics

Snowflake Analytics

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Executive Summary

We performed a comparison between Google Analytics and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Analytics vs. Snowflake Analytics Report (Updated: June 2025).

Buyer's Guide

Google Analytics vs. Snowflake Analytics

June 2025

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Helped 859,129 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics

Ranking in Web Analytics

4th

Average Rating

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Snowflake Analytics

Ranking in Web Analytics

1st

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (9th)

Mindshare comparison

As of June 2025, in the Web Analytics category, the mindshare of Google Analytics is 11.4%, up from 10.4% compared to the previous year. The mindshare of Snowflake Analytics is 5.3%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Provides valuable insight into user behavior and integrates well with G Suite

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header. I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.

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Paresh_Nayak

Solutions Architect at a financial services firm with 5,001-10,000 employees

Enables data-driven decision-making with robust features and effective scalability

The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"Snowflake Analytics' predictive analytics elements, which incorporate AI, are good and easy to integrate."

"It is an all-in-one platform that provides the capabilities needed for various analytics tasks, including data warehousing for machine learning."

"The most valuable features of Snowflake for our data analytics are its time travel capability, allowing easy data recovery, and its automatic optimization of partitioning and clustering."

"It's cloud-based technology, so users can spin it up a lot faster"

"Scalability-wise, I rate the solution a ten out of ten."

"The Snowflake features I find most beneficial for data analysis are primarily related to analytics, particularly their features like materialized views and queues, which are especially useful for dashboarding purposes."

"One advantage is that installation is unnecessary since it's cloud-based. You subscribe to a Snowflake instance, configure it, and start using it. It's very user-friendly and allows you to scale up or down based on usage."

"The solution auto-scales and it provides concurrency."

More Snowflake Analytics pros

Cons

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"One notable absence in Snowflake's offerings is an on-premises solution."

"The UI could be more user-friendly."

"Snowflake should include a WHERE clause for building data pipelines."

"However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it would be even better."

"The tool should support EIM use cases. I guess the product is already working on it. I look forward to seeing inbuilt AI generative tools in the solution's future releases. The tool's price can be a little lower. The solution's on-premises support is also very limited. We have to rely on other support services to deploy it on-premises."

"The product's cost is an area of concern where improvements are required."

"Navigating the user console can be challenging, particularly when looking for details like the account ID."

"The scheduling of jobs requires improvement, particularly in terms of the user interface which currently lacks certain features found in comparable platforms."

More Snowflake Analytics cons

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"The pricing is on the higher side."

"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."

"The solution's pricing is affordable."

"Snowflake Analytics is not an expensive solution, and its pricing is average."

"The cost of Snowflake Analytics is low, any small organization can use it."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."

"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."

"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Financial Services Firm

13%

Educational Organization

10%

Insurance Company

Computer Software Company

17%

Retailer

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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Earn 20 points

What do you like most about Snowflake Analytics?

Its performance speed is very good.

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What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

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What needs improvement with Snowflake Analytics?

The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...

See all answers

Comparisons

Tealium Customer Data Hub vs Google Analytics

Compared 26% of the time

Amplitude vs Google Analytics

Compared 19% of the time

WebTrends vs Google Analytics

Compared 16% of the time

Matomo vs Google Analytics

Compared 11% of the time

StatCounter vs Google Analytics

Compared 7% of the time

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Adobe Analytics vs Snowflake Analytics

Compared 26% of the time

Teradata vs Snowflake Analytics

Compared 21% of the time

Mixpanel vs Snowflake Analytics

Compared 20% of the time

Amplitude vs Snowflake Analytics

Compared 20% of the time

SAP IQ vs Snowflake Analytics

Compared 15% of the time

More Snowflake Analytics Competitors

Product Reports

Buyer's Guide

Web Analytics

May 2025

Download Google Analytics product report

Buyer's Guide

Snowflake Analytics

May 2025

Download Snowflake Analytics product report

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Google

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Google Analytics vs. Snowflake Analytics

June 2025

Free Report: Google Analytics vs. Snowflake Analytics

Find out what your peers are saying about Google Analytics vs. Snowflake Analytics and other solutions. Updated: June 2025.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.