Google Analytics 360 vs Snowflake Analytics comparison

Google and Snowflake Computing are both solutions in the Web Analytics category. Google is ranked #3 with an average rating of 9.0, while Snowflake Computing is ranked #2 with an average rating of 8.5. Google holds a 12.6% mindshare in WA, compared to Snowflake Computing’s 4.3% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Google Analytics 360

Read 16 Google Analytics 360 reviews

971 Views
544 Comparison Views

90% willing to recommend

Snowflake Analytics

Read 42 Snowflake Analytics reviews

822 Views
419 Comparison Views

100% willing to recommend

Google Analytics 360

Snowflake Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics 360 and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Analytics 360 vs. Snowflake Analytics Report (Updated: September 2025).

Buyer's Guide

Google Analytics 360 vs. Snowflake Analytics

September 2025

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Helped 869,771 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics 360

Ranking in Web Analytics

3rd

Average Rating

8.6

Number of Reviews

Ranking in other categories

Cross-Channel Attribution Providers (1st)

Snowflake Analytics

Ranking in Web Analytics

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (10th)

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.6%, up from 8.5% compared to the previous year. The mindshare of Snowflake Analytics is 4.3%, down from 7.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Snowflake Analytics	4.3%
Google Analytics 360	12.6%
Other	83.1%

Web Analytics

Featured Reviews

Navcharan Singh

Assistent Seo Manager at RTDS

Have improved decision-making with effective reporting

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

Read full review

Garima Goel

Associate Principal Engineer at Nagarro

Have created secure cloud-based data lakes and improved real-time data processing using integrated AI features

There are many capabilities which Snowflake Analytics offers that I find valuable, such as the storage and compute engine that allows working with any cloud system such as AWS or Azure, alongside its efficiencies in storage computation and cost-effectiveness, which saves money compared to on-premise systems. We also have features such as pre-cached results, Time Travel, and fail-safe, which are very useful for restoring data if deleted accidentally, and the streams and data pipes that facilitate real-time ingestion are great features as well. Snowflake Analytics offers multiple new connectors, allowing me to connect it with Kafka, and with Snowpark, I can work with any programming language such as Python, Java, or Scala for data processing and analysis. The data sharing feature offered by Snowflake Analytics is good because it allows sharing specific sets of data to end customers or users from different Snowflake Analytics accounts without exposing the entire dataset for data security reasons. Snowflake Analytics' support for machine learning models and real-time insights has enhanced significantly. Originally, it wasn't strong in AI/ML, but now it has multiple models and forecasting capabilities, providing good competition to tools such as Databricks and Spark. In BI, I have worked majorly with Microsoft Power BI, and the integration with Snowflake Analytics is very easy. The way we integrate Snowflake Analytics with other on-premise systems just requires the warehouse details, username, passwords, and the account name, along with multiple options such as client ID and credentials for logging in and creating a session. The end-to-end encryption provided by Snowflake Analytics is very important because, in my previous firm, working in finance and investment management, data encryption is necessary due to the sensitive nature of customer data and the involvement of people's money. It's crucial to have encryption in transit and at rest, along with data masking features which Snowflake Analytics offers.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"It's a scalable solution because you can analyze a huge amount of data in the solution."

"Very good flexibility and it offers computation completely decoupled from the storage."

"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."

"I am impressed with the product's data-sharing feature."

"The latest interface of Snowsight UI has added good capabilities and the interface is excellent."

"The advanced features like time travel, zero copy cloning and scalability have been most useful. Snowflake requires zero maintenance for Data Warehousing on the cloud system."

"It can run complex workloads with varied compute."

"The most valuable feature of Snowflake Analytics is the ability to control and manage the cost."

More Snowflake Analytics pros

Cons

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"They can improve their Android app."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"Navigating the user console can be challenging, particularly when looking for details like the account ID."

"The solution's high price can be an area of concern that needs improvement."

"End-to-end execution of jobs isn't possible with Snowflake, which means we have to do some customization."

"The UI must be improved."

"One notable absence in Snowflake's offerings is an on-premises solution."

"The platform could work easier for AI implementation compared to one of its competitors."

"Integration into different Python and Jupyter notebooks needs to be improved."

"The solution needs to consider including some updates in the future."

More Snowflake Analytics cons

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"Snowflake Analytics is not an expensive solution, and its pricing is average."

"The solution's price is high and I would rate it an eight out of ten."

"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."

"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."

"The solution's pricing is affordable."

"I have been using free trial version."

"The cost of Snowflake Analytics is low, any small organization can use it."

"Snowflake Analytics is a little more costly than Azure."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

10%

Insurance Company

Retailer

Computer Software Company

17%

Retailer

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	12
Large Enterprise	21

Questions from the Community

What needs improvement with Google Analytics?

My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...

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What is your primary use case for Google Analytics?

For Google Analytics 360, I can describe a few use cases and their purposes.

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What advice do you have for others considering Google Analytics?

See all answers

What do you like most about Snowflake Analytics?

Its performance speed is very good.

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What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

See all answers

What needs improvement with Snowflake Analytics?

There are some minor issues encountered with Snowflake Analytics, such as problems when working with identity or row number generating different results or issues with referential integrity, which ...

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Comparisons

Tealium Customer Data Hub vs Google Analytics 360

Compared 27% of the time

Amplitude vs Google Analytics 360

Compared 16% of the time

WebTrends vs Google Analytics 360

Compared 11% of the time

StatCounter vs Google Analytics 360

Compared 7% of the time

WalkMe vs Google Analytics 360

Compared 6% of the time

More Google Analytics 360 Competitors

Amplitude vs Snowflake Analytics

Compared 22% of the time

Adobe Analytics vs Snowflake Analytics

Compared 20% of the time

SAP Business Data Cloud vs Snowflake Analytics

Compared 18% of the time

Teradata vs Snowflake Analytics

Compared 15% of the time

SAP IQ vs Snowflake Analytics

Compared 13% of the time

More Snowflake Analytics Competitors

Product Reports

Buyer's Guide

Web Analytics

October 2025

Download Google Analytics 360 product report

Buyer's Guide

Snowflake Analytics

September 2025

Download Snowflake Analytics product report

Also Known As

Google Attribution 360

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Google Analytics 360 vs. Snowflake Analytics

September 2025

Free Report: Google Analytics 360 vs. Snowflake Analytics

Find out what your peers are saying about Google Analytics 360 vs. Snowflake Analytics and other solutions. Updated: September 2025.

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