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Google Analytics vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Ranking in Web Analytics
4th
Average Rating
8.4
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
40
Ranking in other categories
Cloud Data Warehouse (8th)
 

Mindshare comparison

As of May 2025, in the Web Analytics category, the mindshare of Google Analytics is 11.0%, up from 10.6% compared to the previous year. The mindshare of Snowflake Analytics is 6.0%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

OP
Provides information to help identify, understand, and make use of our visitor traffic
Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.
KamleshPant - PeerSpot reviewer
Data ecosystem thrives with advanced governance and streaming capabilities
It is a data offering where I can see data lineage, data governance, and data security. Snowflake has a streaming capability to work with real-time streaming data and delta tables. Additionally, task management, job scheduling, and connecting multiple data sources unify my data across internal and external sources. The system ecosystem for analytics is enhanced, and AI capabilities are incorporated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"It's cloud-based technology, so users can spin it up a lot faster"
"It's a scalable solution because you can analyze a huge amount of data in the solution."
"One of the key advancements in Snowflake Analytics is data sharing."
"The most important feature is the warehouse functionality."
"Snowflake Analytics has a bright future and is capturing the market across various domains such as life sciences, BFSI, and supply chain."
"It is quite a convenient tool."
"I am impressed with the product's data-sharing feature."
"Very good flexibility and it offers computation completely decoupled from the storage."
 

Cons

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"They can improve their Android app."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"Machine learning should be improved."
"Navigating the user console can be challenging, particularly when looking for details like the account ID."
"There are issues while loading data from Snowflake Analytics to the Power BI reporting."
"The scheduling of jobs requires improvement, particularly in terms of the user interface which currently lacks certain features found in comparable platforms."
"We haven't seen any areas that are lacking."
"If you have a lot of computations, it becomes very costly."
"Moving data from legacy systems to Snowflake is not that easy. There are some cases where processors are not actually compatible with Snowflake."
"The UI must be improved."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."
"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."
"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."
"The solution's price is high and I would rate it an eight out of ten."
"Snowflake Analytics is a little more costly than Azure."
"The pricing is on the higher side."
"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."
"The tool is quite expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Educational Organization
14%
Financial Services Firm
14%
Insurance Company
9%
Computer Software Company
20%
Retailer
13%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake is better and cheaper than Redshift and other cloud warehousing systems. It's economical.
What needs improvement with Snowflake Analytics?
Most features are already available. Perhaps AIML integration might be further needed, or Snowflake is already implementing it. AIML-based SQL prompt and query generation could be an area for enhan...
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Google Analytics vs. Snowflake Analytics and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.