Google Analytics pros and cons

Name: Google Analytics
Brand: Google
Rating: 4.3 (16 reviews)

Vendor: Google

4.3 out of 5

16 reviews
90% willing to recommend

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Google Analytics Pros review quotes

Navcharan Singh

Assistent Seo Manager at RTDS

Aug 29, 2025

The customizable reporting feature is important in general, and it helps with making data-driven decisions.

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reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Jan 30, 2020

The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

Oct 18, 2019

As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking.

Find out what your peers are saying about Google, Matomo, Amplitude and others in Web Analytics. Updated: May 2026.

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Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Aug 13, 2019

With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.

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Mohammed Anzil

Founder and Chief Editor at Social Positives

Aug 1, 2018

It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.

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Miguel Brito

Dj, Emprendedor y Community Manager en Eventos CAR-YAN at Consejo Federal de Gobierno

May 9, 2018

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies.

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it_user501714

SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees

Sep 6, 2016

Once you get the hang of GA, you can really use it to your advantage.

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Krishna SEO Expert Chennai

SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at qr solutions

Sep 5, 2016

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance.

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it_user312918

Senior Search Advertising Executive at a media company with 51-200 employees

Sep 16, 2015

Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better.

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it_user304476

Marketing Analyst at a tech vendor with 501-1,000 employees

Sep 24, 2015

Tracking of the website visitors and web page analysis became an easy task.

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Show 5 more reviews (out of 15)

Google Analytics Cons review quotes

Navcharan Singh

Assistent Seo Manager at RTDS

Aug 29, 2025

The technical support from Google has room for improvement.

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reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Jan 30, 2020

The sampling of data is definitely a pain point since we don't have an actual understanding of the data.

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

Oct 18, 2019

An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.

Find out what your peers are saying about Google, Matomo, Amplitude and others in Web Analytics. Updated: May 2026.

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895,399 professionals have used our research since 2012.

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Aug 13, 2019

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.

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Mohammed Anzil

Founder and Chief Editor at Social Positives

Aug 1, 2018

They can improve their Android app.

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Miguel Brito

Dj, Emprendedor y Community Manager en Eventos CAR-YAN at Consejo Federal de Gobierno

May 9, 2018

Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.

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it_user501714