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Google Analytics 360 vs Mixpanel comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics 360
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
Mixpanel
Ranking in Web Analytics
9th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.4%, up from 8.5% compared to the previous year. The mindshare of Mixpanel is 5.2%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Google Analytics 36012.4%
Mixpanel5.2%
Other82.4%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Insurance Company
9%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise1
No data available
 

Comparisons

 

Also Known As

Google Attribution 360
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: September 2025.
867,349 professionals have used our research since 2012.