Google Analytics vs Matomo comparison

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Google Logo
1,198 views|1,069 comparisons
Matomo Logo
1,041 views|1,015 comparisons
Ranking
2nd
out of 32 in Web Analytics
Views
1,198
Comparisons
1,069
Reviews
0
Average Words per Review
0
Rating
N/A
3rd
out of 32 in Web Analytics
Views
1,041
Comparisons
1,015
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Piwik
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Matomo
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Matomo is the only analytics platform that gives you full control over your data and more.
Offer
Learn more about Google Analytics
Learn more about Matomo
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Top Industries
REVIEWERS
Marketing Services Firm27%
Media Company18%
Training & Coaching Company18%
Cloud Provider9%
VISITORS READING REVIEWS
Financial Services Firm14%
Educational Organization13%
Computer Software Company13%
Manufacturing Company6%
VISITORS READING REVIEWS
Computer Software Company20%
Government10%
Media Company7%
Financial Services Firm7%
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise20%
Large Enterprise58%
VISITORS READING REVIEWS
Small Business30%
Midsize Enterprise13%
Large Enterprise57%

Google Analytics is ranked 2nd in Web Analytics while Matomo is ranked 3rd in Web Analytics. Google Analytics is rated 0.0, while Matomo is rated 0.0. On the other hand, Google Analytics is most compared with Tealium, Segment, StatCounter, WalkMe and Glassbox, whereas Matomo is most compared with Amplitude, Heap, Piwik PRO Analytics Suite, Mixpanel and Adobe Analytics.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.