Google Analytics vs Matomo comparison

Google and Matomo are both solutions in the Web Analytics category. Google is ranked #4, while Matomo is ranked #3. Google holds a 11.0% mindshare in WA, compared to Matomo’s 13.2% mindshare. Additionally, 89% of Google users are willing to recommend the solution.

Google Analytics

Read 15 Google Analytics reviews

631 Views
515 Comparison Views

89% willing to recommend

Matomo

607 Views
562 Comparison Views

Google Analytics

Matomo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics and Matomo based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: April 2025).

Buyer's Guide

Web Analytics

April 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics

Ranking in Web Analytics

4th

Average Rating

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Matomo

Ranking in Web Analytics

3rd

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Web Analytics category, the mindshare of Google Analytics is 11.0%, up from 10.6% compared to the previous year. The mindshare of Matomo is 13.2%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Provides information to help identify, understand, and make use of our visitor traffic

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Educational Organization

14%

Financial Services Firm

14%

Insurance Company

Computer Software Company

15%

Financial Services Firm

11%

Construction Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Comparisons

Tealium Customer Data Hub vs Google Analytics

Compared 34% of the time

WebTrends vs Google Analytics

Compared 19% of the time

Amplitude vs Google Analytics

Compared 16% of the time

WalkMe vs Google Analytics

Compared 10% of the time

StatCounter vs Google Analytics

Compared 7% of the time

More Google Analytics Competitors

Amplitude vs Matomo

Compared 51% of the time

Heap vs Matomo

Compared 16% of the time

Mixpanel vs Matomo

Compared 15% of the time

More Matomo Competitors

Product Reports

Buyer's Guide

Web Analytics

April 2025

Download Google Analytics product report

Buyer's Guide

Web Analytics

April 2025

Download Matomo product report

Also Known As

No data available

Piwik

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Google

Matomo is the only analytics platform that gives you full control over your data and more.

Matomo

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

T-Mobile, Wikimedia, Forbes, Sharp, Oxfam

Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: April 2025.

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849,686 professionals have used our research since 2012.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.