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Google Analytics vs Matomo comparison

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Google Analytics Logo
1,891 views|1,579 comparisons
Matomo Logo
1,217 views|1,071 comparisons
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
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Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
564,143 professionals have used our research since 2012.
Ranking
1st
out of 30 in Web Analytics
Views
1,891
Comparisons
1,579
Reviews
2
Average Words per Review
353
Rating
9.5
6th
out of 30 in Web Analytics
Views
1,217
Comparisons
1,071
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Piwik
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Matomo
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Matomo is the only analytics platform that gives you full control over your data and more.
Offer
Learn more about Google Analytics
Learn more about Matomo
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Top Industries
REVIEWERS
Media Company25%
Marketing Services Firm25%
Training & Coaching Company17%
Cloud Provider8%
VISITORS READING REVIEWS
Comms Service Provider27%
Computer Software Company26%
Financial Services Firm7%
Media Company4%
VISITORS READING REVIEWS
Comms Service Provider33%
Computer Software Company20%
Financial Services Firm9%
Manufacturing Company5%
Company Size
REVIEWERS
Small Business88%
Midsize Enterprise6%
Large Enterprise6%
No Data Available

Google Analytics is ranked 1st in Web Analytics with 1 review while Matomo is ranked 6th in Web Analytics. Google Analytics is rated 9.0, while Matomo is rated 0.0. The top reviewer of Google Analytics writes "Provides valuable insight into user behavior and integrates well with G Suite". On the other hand, Google Analytics is most compared with Segment, StatCounter, Amplitude, Tealium and Pendo, whereas Matomo is most compared with Adobe Analytics, Segment, Amplitude, Mixpanel and Pendo.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.