Amplitude vs Google Analytics comparison

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Amplitude Logo
965 views|871 comparisons
100% willing to recommend
Google Logo
1,165 views|1,030 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Amplitude and Google Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: March 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

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"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment.""The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited.""It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking.""Our organization has improved because we have solid data that we can use to analyze the impact of our public policies.""As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

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Cons
"Setting up reports in Amplitude was challenging for me as a newer user."

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"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others.""They can improve their Android app.""The sampling of data is definitely a pain point since we don't have an actual understanding of the data.""Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section.""An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking.""If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

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Pricing and Cost Advice
Information Not Available
  • "The installation cost is really low and does not require a team with a super performance to run."
  • More Google Analytics Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
    Top Answer:In terms of improvement, setting up reports in Amplitude was challenging for me as a newer user. I relied on others who had specific knowledge, which sometimes caused delays due to resource… more »
    Top Answer:I used Amplitude mostly for data analytics and analysis.
    Ask a question

    Earn 20 points

    Ranking
    3rd
    out of 32 in Web Analytics
    Views
    965
    Comparisons
    871
    Reviews
    1
    Average Words per Review
    504
    Rating
    8.0
    2nd
    out of 32 in Web Analytics
    Views
    1,165
    Comparisons
    1,030
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Matomo logo
    Compared 27% of the time.
    Braze logo
    Compared 8% of the time.
    Snowflake Analytics logo
    Compared 8% of the time.
    Glassbox logo
    Compared 7% of the time.
    Heap logo
    Compared 6% of the time.
    Tealium logo
    Compared 42% of the time.
    Segment logo
    Compared 11% of the time.
    Matomo logo
    Compared 7% of the time.
    WalkMe logo
    Compared 7% of the time.
    Glassbox logo
    Compared 5% of the time.
    Also Known As
    ClearBrain
    Learn More
    Overview

    Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy.

    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
    Sample Customers
    Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm12%
    Media Company7%
    Comms Service Provider6%
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm14%
    Educational Organization13%
    Computer Software Company12%
    Insurance Company7%
    Company Size
    VISITORS READING REVIEWS
    Small Business32%
    Midsize Enterprise12%
    Large Enterprise55%
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise20%
    Large Enterprise58%
    Buyer's Guide
    Web Analytics
    March 2024
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: March 2024.
    767,667 professionals have used our research since 2012.

    Amplitude is ranked 3rd in Web Analytics with 1 review while Google Analytics is ranked 2nd in Web Analytics. Amplitude is rated 8.0, while Google Analytics is rated 8.4. The top reviewer of Amplitude writes "Offers depth of analytics and powerful visualization capabilities". On the other hand, the top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". Amplitude is most compared with Matomo, Braze, Snowflake Analytics, Glassbox and Heap, whereas Google Analytics is most compared with Tealium, Segment, Matomo, WalkMe and Glassbox.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.