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Amplitude vs Google Analytics 360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in Web Analytics
2nd
Average Rating
8.2
Reviews Sentiment
7.7
Number of Reviews
4
Ranking in other categories
Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)
Google Analytics 360
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Amplitude is 16.3%, up from 13.1% compared to the previous year. The mindshare of Google Analytics 360 is 12.4%, up from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Amplitude16.3%
Google Analytics 36012.4%
Other71.3%
Web Analytics
 

Featured Reviews

LeslieTaylor - PeerSpot reviewer
Offers depth of analytics and powerful visualization capabilities
Amplitude played a crucial role in improving product decisions for our onboarding project. By analyzing user behavior, we identified key points where customers were dropping off in the activation process. This allowed us to tailor the onboarding experience, making it more personalized and engaging, resulting in higher activation rates and improved customer retention. Integrating Amplitude with other tools in our stack improved our analytics capabilities. I didn't encounter any issues with its compatibility or functionality alongside other tools. I would recommend Amplitude to others because of its depth of analytics and powerful visualization capabilities. Overall, I would rate it as an eight out of ten.
Navcharan Singh - PeerSpot reviewer
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
 

Cons

"Setting up reports in Amplitude was challenging for me as a newer user."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"The free features in Amplitude Analytics need enhancement."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"They can improve their Android app."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
"The installation cost is really low and does not require a team with a super performance to run."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Comms Service Provider
6%
Insurance Company
6%
Computer Software Company
13%
Financial Services Firm
11%
Insurance Company
9%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...
What is your primary use case for Amplitude?
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...
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Comparisons

 

Also Known As

ClearBrain
Google Attribution 360
 

Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Find out what your peers are saying about Amplitude vs. Google Analytics 360 and other solutions. Updated: July 2025.
866,561 professionals have used our research since 2012.