We performed a comparison between Google Analytics and Heap based on real PeerSpot user reviews.
Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics."It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"Discerning application and UX weak points, driving better user retention."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"They can improve their Android app."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Their analytics could be more user-friendly."
Google Analytics is ranked 2nd in Web Analytics while Heap is ranked 8th in Web Analytics. Google Analytics is rated 8.4, while Heap is rated 10.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, the top reviewer of Heap writes "Has let us quantify our growth and progress with ease". Google Analytics is most compared with Tealium, Segment, Matomo, WalkMe and StatCounter, whereas Heap is most compared with Matomo, Amplitude, Segment, Pendo and Mixpanel.
See our list of best Web Analytics vendors.
We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
