Try our new research platform with insights from 80,000+ expert users

Yellowfin vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
25th
Ranking in Data Visualization
24th
Ranking in Embedded BI
11th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
6th
Ranking in Data Visualization
7th
Ranking in Embedded BI
5th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Yellowfin is 1.1%, up from 0.2% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.6%
Yellowfin1.1%
Other97.3%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is able to create information dashboards for various users' throughout."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"The solution’s dashboard is very good."
"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."
"It's a very strong analytics tool."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."
 

Cons

"It needs more presentation/charting capabilities and integration with GIS."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
"The navigation on the interface is not intuitive."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
"The hourly pricing needs improvement."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
 

Pricing and Cost Advice

Information not available
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The pricing is okay. It is fair compared to the market."
"For one license the pricing is about $35 a user."
"The product's licensing is reasonable."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The product is expensive."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"I don't feel that price is an issue for this product."
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
879,422 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
16%
Healthcare Company
11%
Financial Services Firm
11%
Computer Software Company
7%
Computer Software Company
13%
Manufacturing Company
9%
Healthcare Company
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.