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Yellowfin vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Ranking in Embedded BI
16th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Reporting
5th
Ranking in Data Visualization
10th
Ranking in Embedded BI
4th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Reporting category, the mindshare of Yellowfin is 1.7%, up from 0.6% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.3%
Yellowfin1.7%
Other96.0%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is able to create information dashboards for various users' throughout."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."
"The front end of this solution including the graph generation using SQL has been most useful."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"We are a hotel chain, there are seven hotels all over the country and Zoho Reports lets us collect important information without traveling or sending big e-mails."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
 

Cons

"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
"The support team doesn't have full awareness of the system capabilities."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."
"The solution does not provide call center facilities for customer support."
"I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
 

Pricing and Cost Advice

Information not available
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The product's licensing is reasonable."
"The tool's pricing is similar to other Zoho applications and is affordable."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"For one license the pricing is about $35 a user."
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Top Industries

By visitors reading reviews
Construction Company
18%
Educational Organization
10%
Manufacturing Company
8%
Comms Service Provider
8%
Construction Company
16%
Outsourcing Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.