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Yellowfin vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Ranking in Embedded BI
16th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
10th
Ranking in Reporting
5th
Ranking in Data Visualization
9th
Ranking in Embedded BI
3rd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Reporting category, the mindshare of Yellowfin is 1.7%, up from 0.5% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.3%
Yellowfin1.7%
Other96.0%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is a central source of up-to-date data and information."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is able to create information dashboards for various users' throughout."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"It's a very strong analytics tool."
"For $50/mo we are saving dozens of hours of staff-time and making better decisions."
"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."
"Its a fast tool to assist companies who do not want to spend on software developments."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
"Unlike other data programs, Zoho was fairly intuitive and allowed us to get started on our work with minimal training."
 

Cons

"It needs more presentation/charting capabilities and integration with GIS."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"The support for Zoho Analytics is pathetic."
"However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"This solution does not support manufacturing facilities."
"There should be more types of graphics available for use in the reports."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program."
 

Pricing and Cost Advice

Information not available
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"For one license the pricing is about $35 a user."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"The product is expensive."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"This solution is reasonable as far as pricing is concerned."
"The pricing is okay. It is fair compared to the market."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
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Top Industries

By visitors reading reviews
Construction Company
18%
Educational Organization
12%
Manufacturing Company
9%
Comms Service Provider
9%
Construction Company
18%
Financial Services Firm
10%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: July 2026.
908,834 professionals have used our research since 2012.