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Yellowfin vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
34th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Ranking in Embedded BI
15th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
8th
Ranking in Reporting
5th
Ranking in Data Visualization
8th
Ranking in Embedded BI
3rd
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Yellowfin is 1.8%, up from 0.3% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.3%
Yellowfin1.8%
Other95.9%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a central source of up-to-date data and information."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is able to create information dashboards for various users' throughout."
"It is a central source of up-to-date data and information."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy."
"For $50/mo we are saving dozens of hours of staff-time and making better decisions."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
"Customer Service: Excellent. the support team have been very helpful, on one occasion even writing a particularly complex query for me, Technical Support: Excellent"
"It's a very strong analytics tool."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"The tool's most valuable feature is its dashboard."
 

Cons

"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
"It needs more presentation/charting capabilities and integration with GIS."
"The solution does not provide call center facilities for customer support."
"The customer service and support for this solution could be improved by faster response times."
"However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers."
"The platform's pricing needs improvement."
"The navigation on the interface is not intuitive."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
"The tool needs to improve analysis and add more features."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
 

Pricing and Cost Advice

Information not available
"I don't feel that price is an issue for this product."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The product is expensive."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"The tool's pricing is similar to other Zoho applications and is affordable."
"This solution is reasonable as far as pricing is concerned."
"The product's licensing is reasonable."
"For one license the pricing is about $35 a user."
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Top Industries

By visitors reading reviews
Construction Company
18%
Educational Organization
14%
Financial Services Firm
8%
Government
6%
Construction Company
12%
Financial Services Firm
10%
Computer Software Company
9%
Marketing Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.