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Yellowfin vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Yellowfin
Ranking in BI (Business Intelligence) Tools
35th
Ranking in Reporting
24th
Ranking in Data Visualization
22nd
Ranking in Embedded BI
17th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
9th
Ranking in Reporting
6th
Ranking in Data Visualization
10th
Ranking in Embedded BI
3rd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Reporting category, the mindshare of Yellowfin is 1.9%, up from 0.7% compared to the previous year. The mindshare of Zoho Analytics is 2.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.4%
Yellowfin1.9%
Other95.7%
Reporting
 

Featured Reviews

AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is able to create information dashboards for various users' throughout."
"The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business."
"The variety of reports, tables, and dashboards that are automatically generated and ready to use are applicable to many different demands, saving a lot of time and allowing the business analyst to focus on content and insights."
"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"We are a hotel chain, there are seven hotels all over the country and Zoho Reports lets us collect important information without traveling or sending big e-mails."
"Zoho Reports makes it easier and quicker for us to create insightful visualisations, and the interactive visualisations can be shared very easily with colleagues and customers, which has made things easier and allowed us to deliver more value to our customers."
"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."
"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."
 

Cons

"It needs more presentation/charting capabilities and integration with GIS."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"The ability to copy a full database is lacking, making it difficult to create test environments."
"It would be great to have more user input fields which can be used on dashboards."
"The tool needs to improve analysis and add more features."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
"They should provide white labeling with a cheaper option."
"The support team doesn't have full awareness of the system capabilities."
 

Pricing and Cost Advice

Information not available
"This solution is reasonable as far as pricing is concerned."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"For one license the pricing is about $35 a user."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The product's licensing is reasonable."
"The pricing is okay. It is fair compared to the market."
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Top Industries

By visitors reading reviews
Construction Company
17%
Educational Organization
9%
Comms Service Provider
9%
Manufacturing Company
8%
Construction Company
15%
Outsourcing Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Yellowfin vs. Zoho Analytics and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.