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NetApp AFF vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.9
Number of Reviews
37
Ranking in other categories
Software Defined Storage (SDS) (7th), File and Object Storage (6th)
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup was extremely simple and straightforward."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"It has good, reliable, fast storage."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"Technical support has been helpful and responsive."
"The solution is very straightforward to set up."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"Two important features that NetApp AFF has are the performance and the capacity to save data against attacks in general or hardware failure."
"The initial setup is very simple."
"Using System Manager for green management or command line interface, we have a single point for managing the cluster. It is much easier to manage. It is very seamless. The product is robust and solid."
"The most valuable features of the solution are speed, performance, and reliability."
"Regarding features, SnapMirror is one we depend on right now. It helps us provide snapshots to the customers on request. There are many scenarios in which we might take snapshots in various daily use cases. We trigger the snapshots, which gives us a sense of security because we know we have this technology in place if something happens."
"Our AFF 8040 is currently helping us in terms of response time and speed because it is a flash system. Most importantly, it enables our SQL Cluster to respond to database queries and things a lot faster. It minimizes latency."
"The performance is the most valuable feature."
"The most valuable features are deduplication and compression, so we get more out of our storage. The replication is also important."
"It uses the same platform for connectivity so integration is seamless."
"The main feature I have found to be product replication."
"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."
"The most valuable feature is Safe Mode."
"Speed and ease of use are the two most valuable features."
"The most valuable feature of this solution is performance."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"We can capacity plan at a greater level than we used to."
 

Cons

"Maybe the price can be reduced since the solution is very expensive."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"In the future, I would like to see integration with enterprise backup systems."
"The tool's portfolio is minimal. It is expensive."
"It is on the expensive side."
"Their customer support can be better."
"To enhance the already excellent administration, one area for potential improvement could be in terms of integration."
"The product should be more competitive and come up with additional features. They should keep the client always in mind and as the top priority. This would be the best way to compete with other solutions."
"We have had customers asking about S3 support for a while now. I heard that is coming in one of the next versions. So, I would like to see S3 targeted support on the FAS system."
"The Bezels need improvement."
"With some of the larger clusters being able to do a patch upgrade is helping. They still take three, four hours by the time you get the night started, finish things up, do the upgrade."
"The ONTAP APIs are good, but little things here and there are slightly different, so I had to program something to catch a different error case or something like that. That adds a little work on my end, but it's ultimately been pretty easy to work with. It's just the consistency of the REST API. About, 95 percent of the operations working with the REST API are great, but then you have about 5 percent of things that are slightly different."
"I would like them to roll in global monitoring instead of having to buy another product for it."
"I have not seen ROI."
"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."
"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"The speed could be improved."
"Its configuration should be easier."
"I would like to see better integration."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"With VMware, we pay $300,000 annually."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"As far as the licensing costs, everything is included in the license."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Given its price, Pure is not the first option."
"The product is expensive."
"NetApp AFF is an expensive solution."
"The solution is moderately priced."
"The pricing is competitive when we compare it to other products."
"NetApp AFF is an expensive solution."
"The total cost of ownership has decreased a great deal. As far as percentages, it's hard to gauge, but we did have quite a few personnel staying up, making sure batches ran well every night. Now, batches are being done by 8:00 in the evening, so we don't have to do that anymore. When you start adding the employee hours that we have for people working in the off-hours, and it is not an issue anymore, I suspect TCO might have gone down 25 percent."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"The licensing and pricing are fine. As a reseller for the product, we need to make the differentiation in the minds of the customer. They are not just buying some tool that does only one thing, e.g., showing a LAN for a customer. The pricing is fair for what it is."
"Our space savings through dedupe and compression is over 50 percent, so we are saving. I think our 8080s has 20TBs. We are saving at least 10TBs and that's over 50 percent of the capacity that we're using."
"I rate the tool's pricing a seven to eight out of ten."
"The product is very expensive."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"We used a reseller for the purchase."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"Our licensing is renewed annually."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
52%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
4%
Educational Organization
16%
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashBlade and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.