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NetApp AFF vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
Software Defined Storage (SDS) (8th), File and Object Storage (8th)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The database workloads are pretty fast because I frequently move data from here to there."
"The initial setup was extremely simple and straightforward."
"What I really like about this program, is that it is easy to use and easy to configurate."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The high availability of the product is the most valuable feature."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"Tech support has been absolutely amazing. I think on the technical aspects as well, my staff is able to get great support from the NetApp technical support resources that we have. What I love about NetApp is they have a health care division. At times, it's such an amazing thing because if we have a healthcare-related issue, there's no one better than having prior CIOs from health care organizations that NetApp has hired, and that are part of the health care team, to help out with any of those initiatives and support problems. Support has been absolutely phenomenal."
"It's pretty scalable. It can scale up to 24 nodes."
"We value NetApp's ransomware protection the most."
"Performance. Mostly with our default settings it's good. All of the factory settings are fine. We don't have to tune it."
"There are many reports accessing the applications. We receive them very quickly. We used to wait a long time for them. Now, you just need to wait a moment."
"The most valuable feature is the ability to do QoS."
"My favorite part is all-flash solid drives. All of my applications are running on an all-flash array. Before, we used to get too many severity tickets on performance, but as soon as we migrated everything to an all-flash array, our critical applications are at top performance."
"The initial setup is very simple."
"FlashBlade offers low latency, high throughput, and seamless scalability."
"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."
"It uses the same platform for connectivity so integration is seamless."
"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."
"The product is scalable and easy to expand."
"It helps simplify our storage, because the user interface is very simple and the installation is easy."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"The most valuable features are the Metro clustering, and disaster recovery."
 

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"There is room for improvement in the pricing of the product."
"We need better data deduplication."
"It is on the expensive side."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Additional performance, additional data efficiencies, that's what everybody wants right now."
"The web management interface has fewer options than the on-prem console."
"We would like to have more behavioral reporting."
"The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp."
"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."
"The system is pretty stable but most of the ONTAP versions are not really stable. There have been multiple bugs in different ONTAP versions."
"I would like them to roll in global monitoring instead of having to buy another product for it."
"There are little things that need improvement. For example, if you are setting up a SnapMirror through the GUI, you are forced to change the destination name of the volume, and we like to keep the volume names the same."
"I would like to see more VM-Aware features in the next release of this solution."
"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."
"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."
"The documentational aspect of FlashBlade needs improvement."
"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."
"Its configuration should be easier."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"We pay approximately $50,000 USD per year in licensing fees."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"With VMware, we pay $300,000 annually."
"Our licensing fees are $500,000+ USD."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"I am comfortable with the pricing, which is fair compared to others."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
"NetApp AFF's pricing is competitive. It is not expensive or cheap. The tool's pricing is based on configurations and can cost around 150-160 dollars for 70 TB of storage."
"The pricing is good."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"Our space savings through dedupe and compression is over 50 percent, so we are saving. I think our 8080s has 20TBs. We are saving at least 10TBs and that's over 50 percent of the capacity that we're using."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"I understand that it is competitively priced compared to other brands."
"I feel that the price could always be lowered."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"The price is a little high."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"The product is very expensive."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
6%
Computer Software Company
14%
Financial Services Firm
11%
Educational Organization
11%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashBlade and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.