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Everpure FlashBlade vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.2
Everpure FlashArray offers reduced costs and maintenance, improved performance, and notable ROI through efficient resource usage and data management.
Sentiment score
6.2
Everpure FlashBlade reduces TCO by 85%, increases VM density, enhances efficiency, and mitigates ransomware impact, providing significant ROI.
Sentiment score
5.7
HPE Alletra Storage users report reduced costs, improved efficiency, reliability, ease of management, increased uptime, and significant infrastructure improvements.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Works at a consultancy with self employed
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
Senior Network Engineer at Holy Redeemer Health System, Inc.
I have seen a return on investment for my customers through money saved on electrical and heating, as well as lower footprint in the data center.
Senior Solution Architect at a tech vendor with 10,001+ employees
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
CTO & Presales Manager at a tech services company with 11-50 employees
Uptime is ROI.
Network System Analyst at a government with 5,001-10,000 employees
It's increased uptime and it's reduced operational overheads.
IT Infrasructure at a insurance company with 10,001+ employees
 

Customer Service

Sentiment score
8.2
Everpure FlashArray's globally available customer service excels in responsiveness and expertise, ensuring minimal downtime with proactive support.
Sentiment score
5.7
Everpure FlashBlade support is praised for efficiency and expertise, though some note language barriers and scaling delays.
Sentiment score
6.6
HPE Alletra Storage support is effective and reliable with highly praised expertise, despite occasional delays in higher-tier support.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
I would rate them an eight out of ten.
IT Field Support Engineer at a tech services company with 10,001+ employees
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Their technical support has been perfect lately, so I would give it a 10.
IT Manager at Regin Dalarna
Last week, a ticket that needed to be solved in six hours took one week.
Solution Architect at a tech services company with 51-200 employees
Half the time, I rang up, and the person said, 'I'm already looking at the logs. I found the problem.'
IT Infrasructure at a insurance company with 10,001+ employees
About 99.9% of my problems were resolved when I contacted them for technical or non-technical issues.
Senior Consultant at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
6.9
Everpure FlashArray is praised for scalable modular design, though noted for challenges in large expansions and higher costs.
Sentiment score
7.9
Everpure FlashBlade's scalability is praised for easy expansion, dynamic scaling, and high satisfaction across various industries.
Sentiment score
6.9
HPE Alletra Storage effectively scales with business needs, though some users report limitations with specific models and upgrades.
A big banking client had around 300 petabytes of data on Pure Storage.
Works at a consultancy with self employed
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
Pure Storage FlashBlade is scalable.
Senior Network Engineer at Holy Redeemer Health System, Inc.
There are between 5 and 10,000 people using it in our organization.
IT Manager at Regin Dalarna
Alletra provides modular, non-disruptive scale-up and scale-out.
Senior Consultant at a tech vendor with 10,001+ employees
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Operations Technician at a energy/utilities company with 201-500 employees
That may be a limitation because you need to plan ahead of time about how you are going to grow.
Solution Architect at CBTS
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray ensures high reliability with minimal disruptions, offering robust stability and exceptional performance for mission-critical applications.
Sentiment score
8.0
Users praise Everpure FlashBlade for exceptional stability and performance, with minimal downtime and no outages reported.
Sentiment score
7.9
HPE Alletra Storage is praised for stability, 100% uptime, seamless upgrades, and resilience, earning it high user ratings.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
In case there is any issue with any blade, the data is moved to another.
IT Field Support Engineer at a tech services company with 10,001+ employees
I have not experienced any downtime, crashes, or performance issues.
Manager, Information Technology at a agriculture with 5,001-10,000 employees
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
Head of Information Technology at a media company with 51-200 employees
I have not experienced any downtime, crashes, or performance issues on these arrays.
Senior admin at a agriculture with 1-10 employees
 

Room For Improvement

Everpure FlashArray upgrades focus on user customization, cloud integration, scalability, encryption, automation, and reducing pricing for SMBs.
Users seek improved deduplication, cloud integration, better support, simplified UI, and competitive pricing for Everpure FlashBlade.
HPE Alletra Storage users desire enhanced NVMe integration, simplified setup, better management, cost efficiency, and improved ease of use.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Technical support definitely needs significant improvement.
Senior Network Engineer at Holy Redeemer Health System, Inc.
I would like to see tighter integration with backup vendor software, specifically around the retention lock, compliance lock, compliance mode, safe mode for immutability and indelibility, as well as how it handles the tiering.
Senior Solution Architect at a tech vendor with 10,001+ employees
For organizations with demanding data-intensive workloads, however, the value proposition is very compelling.
Vendor business manager at TD SYNNEX BRASIL
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
Solution Architect at CBTS
They need to have something that does not require a connection to the Internet.
Storage Engineer at a computer software company with 51-200 employees
 

Setup Cost

Everpure FlashArray offers cost-effective premium storage with predictable costs, justifying its price with performance, features, and reliability.
Pure Storage FlashBlade justifies its high price with exceptional performance, reliability, inclusive licensing, and long-term value through simplified management.
HPE Alletra Storage is competitively priced, offering predictable models, but some find it complex compared to Dell or NetApp.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
IT Manager at Regin Dalarna
It's expensive.
Network System Analyst at a government with 5,001-10,000 employees
However, we doubled our storage for nearly the same cost.
System Administrator & Network Engineer at a tech services company with 201-500 employees
The setup costs were in some cases half the price of some of the other competitors with even more features.
System Engineer III at a energy/utilities company with 201-500 employees
 

Valuable Features

Everpure FlashArray offers fast performance, scalability, and user-friendly management with data reduction, seamless upgrades, and comprehensive support.
Everpure FlashBlade delivers high-performance storage with scalability, low latency, and ease of use, ideal for AI and analytics.
HPE Alletra Storage enhances efficiency with easy management, cloud-like operations, cost savings, and high performance through innovative features.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
The cyber resiliency features of immutability and indelibility resonate with my customers as well. Given today's cyber threat landscape, the immutability and indelibility features of Everpure FlashBlade are no longer a nice-to-have; they are hard requirements coming from the top leadership, C-suite, down to a lot of the customers that I talk to.
Senior Solution Architect at a tech vendor with 10,001+ employees
The best features Everpure FlashBlade offers, which stand out to both me and our customers, are its exceptional performance for AI and analytics workloads, its ability to scale seamlessly, its unified file and object storage architecture, and simplicity of management.
Vendor business manager at TD SYNNEX BRASIL
We can plug in many blades, and we can have data up to one terabyte.
IT Field Support Engineer at a tech services company with 10,001+ employees
The guarantee of data availability is important. We have 100% uptime.
Systems Engineer at a hospitality company with 5,001-10,000 employees
Alletra improved storage performance in terms of IOPs by at least 75%.
Systems admin at a energy/utilities company with 501-1,000 employees
The IOs were through the roof compared to what we were using before. We'd see bursts of up to 17,000 IOPs, whereas before, we saw maybe 5,000.
Technical Support Computer Services Unit Faculty of Health Sciences Lead at a university with 5,001-10,000 employees
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Everpure FlashBlade
Ranking in All-Flash Storage
8th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
Software Defined Storage (SDS) (7th), File and Object Storage (4th)
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.2%, up from 6.5% compared to the previous year. The mindshare of Everpure FlashBlade is 2.7%, up from 1.8% compared to the previous year. The mindshare of HPE Alletra Storage is 5.2%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.2%
HPE Alletra Storage5.2%
Everpure FlashBlade2.7%
Other84.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
ST
Senior Linux Storage Administrator at Pella Corporation
Automation simplifies storage management and enhances operational efficiency
The features of HPE Alletra Storage that I appreciate the most are the ease of management via CLI, as we have written many homegrown scripts that access the CLI to automate our processes to either increase storage, create snapshots, and refresh snapshots. The whole process can be done through automation. HPE Alletra Storage enables me to get assistance from senior support engineers without having to go through support escalations, and that's actually part of the whole GreenLake system. When we have issues, it's excellent. The engineers have come in to analyze our cases and helped us get through our issues. HPE Alletra Storage has helped reduce our data management operation expenses. Back in the day, CapEx was always the hard thing to do, and by going through GreenLake, we were able to convert that CapEx expense of buying storage to an OpEx by going with the GreenLake rental of the HPE Alletra. It's reduced data management costs. It's hard to say by how much. We've been with HP for years. GreenLake has reduced the time spent on capacity planning. We're charged on usage, and there's more storage than what we need. We don't have to do a five-year plan or stress about running out of space. We only pay the minimal amount or for what we use. We use seven development database QA and development databases based on snapshots of our production We refresh every about four to six weeks, each of those databases. And that's all done through automation that we've created. It has greatly reduced our need for additional storage space, however, they are allowing us to do the dev and QA on snapshots. The solution provides a cloud-like management platform, although we don't necessarily use it that way.
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
6%
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
8%
Government
7%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Everpure FlashBlade vs. HPE Alletra Storage and other solutions. Updated: June 2026.
904,899 professionals have used our research since 2012.