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NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The solution uses newer technology for deduplication and compression."
"Most of our business-critical systems are provisioned from the NetApp AFF system. Compared to others, we have a minimal latency. Configuring the DR for high availability or migrating the volumes from one box to another is pretty easy with NetApp AFF."
"The newest version of ONTAP has a bit of a learning curve because you need to learn where things are to find them. It is not impossible, but when you are accustomed to the older version of ONTAP, it just takes a bit getting used to it, but it is about the same as before."
"I like NetApp AFF's deduplication."
"The most valuable features are high performance and encryption. It also provides aggregate level dedupe."
"The most valuable feature is speed."
"It's helping us achieve our budget constraints while allowing us to work in other areas."
"The solution’s thin provisioning has allowed us to add new applications without having to purchase additional storage. We use thin provisioning for everything. We use the deduplication compression functionality for all of our NetApps. If we weren't using thin provisioning, we'd probably have two to times more storage on our floor right now than we do today."
"The business copy solution has become faster using SnapMirror."
"We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray."
"Technical support has been amazing."
"The code upgrades are very smooth."
"The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
"Their REST API is wonderful, well-documented, and easy to use."
"It simplifies building out the storage."
"The mobile app is very helpful."
"I like the performance. Performance-wise, it accommodates the needs of highly-critical servers. It is reliable."
 

Cons

"In the future, I would like to see integration with enterprise backup systems."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"I would like to see replication and DR features in the next release of this solution."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"We need better data deduplication."
"The SRA stuff that intergrades with SRM is a problem point. It's a pain point. The support personnel aren't always knowledgeable on that product. At times, they are not even aware what product is supported and what is not, when one has been deprecated and there is a new one out, and what the bug fixes of the newer version are."
"We have been seeing some challenges around the application layer implementation. We are having some teething problems now with the cooperation between the application layer and backups to things, like SnapCenter. This may be a question of product maturity."
"They should provide easier integration with multiple systems."
"As for AFF itself, I don't have any suggestions of what I would be excited about seeing. I think that adding the support for the rest of APIs to AFF would be super handy. I think it's something that we've been waiting for for a while which would be fantastic."
"Their customer support can be better."
"One minor improvement could be making scale-up solutions with AFF more cost-effective compared to scale-out options."
"There needs to be compatibility with upgraded applications. We don't want the system to be upgraded, but not have backwards compatible to existing applications."
"I would like to see if they could move the virtual storage machines. They have integrated a DR, so you can back to your DR, but there's no automated way to failover and failback. It's all manual. I'd like to see it all automated."
"In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"A three wave application or multi wave application synchronization would be an improvement."
"I would like to see data tiering to AWS."
"Pure Storage's logs could provide more visibility to the end-user. The logging algorithms are different from those of other vendors. For example, Cisco's logs provide extensive troubleshooting data, whereas Pure Storage logs offer limited information. We have to contact support to get more information."
"I would like to migrate to the cloud in the future and know how that would actually work with this product."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"Given its price, Pure is not the first option."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"It's expensive but we think over time all the prices are going to go down."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
"The price of the upgrading of the solution is high. I could buy a whole unit of All Flash FAS 300 with a shelf for around $285,000. Yet if I want to add one additional shelf, it'll cost me $275,000. So they want you to upgrade by replacing it. It's cheaper to buy a whole new unit than to just scale out. The upside is they last. AFF lasts us three or four years. So that's a good investment."
"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
"When we bought NetApp, it was very reasonably priced. When you factor in the time savings, it's highly cost-effective."
"The only area where the product has room for improvement is the cost."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"The price, in general, is around $100,000, however, I know it costs more."
"The cost has room for improvement."
"It's priced higher than the market."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"Pure has been flexible with us on the pricing models."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
6%
Educational Organization
19%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.