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NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Technical support has been helpful and responsive."
"The most valuable features of this solution are its ease of use and performance."
"Overall stability is very good. It is a very stable solution."
"Everything, especially the VMs inside, is pretty fast."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"AFF works well for VMware storage."
"The most valuable aspect of NetApp AFF is the money it saves our organization."
"Over the past 18 years, it has been extremely easy to upgrade to newer products and technology. We can upgrade as we move along. So, we have been able to keep up with the newest technology with zero downtime."
"High availability"
"Before we implemented AFF, Oracle was running on a traditional storage spindle and at a very low speed with high latency, and the database was not running very well. After we converted from the spinning disk to the all-flash array, it was at least four times faster to access the volume than before."
"Organizations can reduce data storage footprint and lower power and cooling costs, helping to adopt "Green IT.""
"Having it separate and having a dedicated storage area network or a dedicated network attached storage, for us, just worked better. It's been faster."
"It has improved performance for our enterprise applications, data analytics, and VMs. These improvements are a result of all-flash, throughput, reliability, compression, etc."
"The technical support is very good."
"The connections are a lot faster than what we had in the past. One InfiniBand does what we did on all of our Fibre Channels."
"The solution is very reliable."
"They have a very good support system, and the GUI is also very intuitive."
"Deduplication is an excellent feature. I also like the NAS and support."
"Their support is top-notch, and their NPS scores reflect this."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"I like its speed. It has all the features that I need."
 

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"It is on the expensive side."
"There is room for improvement in the pricing of the product."
"There are some challenges with data encryption and reduction."
"The software layer has to improve."
"The UI for this solution needs to be improved."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."
"In terms of improvement, IO performance could use some enhancement."
"The price of NVMe storage is very expensive."
"When it comes to the connectivity on the back end, where the hardware is concerned—the cabling and the like—it could also be simplified to ease the communication between the nodes and between the other components of the infrastructure. I still find that a little bit complicated."
"NetApp should have a local presence in Pakistan."
"I have experienced slow responses several times, if the ticket has only been opened in portal."
"We currently use some thin provisioning for our planning system, but we will probably move away from thin provisioning because our Solaris planning system actually has some issues with the thin provisioning and way Solaris handles it, since Solaris uses a ZFS file system. The ZFS file system doesn't like the thin provisioning changing things and it brings systems down, which is bad."
"We were migrating from Data ONTAP 7-Mode to its Cluster-Mode. Therefore, we had to get swing gear, then do the migration from loner gear and back onto our new gear. This was a bit difficult. It took us several months to do multiple migrations."
"Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable."
"I have been primarily working with storage and have not fully explored other areas, but there is some room for improvement when it comes to performance reporting."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"The price of the solution can improve."
"Larger capacity and more storage ports would be the two things I'd like to see."
"The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Given its price, Pure is not the first option."
"The product is expensive."
"The licensing is on a yearly basis."
"Our licensing fees are $500,000+ USD."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"You need to be careful with the licensing since it can become expensive."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
"Comparing this solution to others it may seem expensive, but the price to performance for NetApp is greater."
"The price to performance ratio with NetApp is unmatched by any other vendor right now."
"One of the reasons we like this solution is that all of the features are included with the one license."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"The stability of AFF alone has been a significant ROI."
"Our total cost of ownership (TCO) has decreased by 40 percent."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"Pure Storage FlashArray is expensive."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"It's priced higher than the market."
"The price is reasonable."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"I don't know the exact cost but it's around $1,000."
"The price of Pure Storage FlashArray is expensive."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
67%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
Educational Organization
32%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.