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Microsoft Entra ID vs Mobile Connect comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Mobile Connect
Ranking in Single Sign-On (SSO)
16th
Average Rating
9.0
Reviews Sentiment
2.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Single Sign-On (SSO) category, the mindshare of Microsoft Entra ID is 9.0%, down from 24.1% compared to the previous year. The mindshare of Mobile Connect is 0.2%. It is calculated based on PeerSpot user engagement data.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID9.0%
Mobile Connect0.2%
Other90.8%
Single Sign-On (SSO)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer2800035 - PeerSpot reviewer
Senior Project Manager at a consultancy with 1-10 employees
Mobile access to calls and records has freed agents’ time but call logs create slowly
Working and getting advice from the Mobile Connect team and the process around it was spot-on. Ruben Opdenakker particularly was very supportive of our ad hoc requests while we were in our POV stage. He was very prompt, and I recommend Mobile Connect to anyone who's looking to implement a similar use case in their organization.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Delegated permissions and federated credentials are valuable features of Entra ID. We aim for a more secure environment by pushing for minimal use of static secrets. By utilizing delegated permissions, workflows can manage access, and federated credentials allow integration with platforms like GitHub and AWS. Entra ID drives our login and security perimeter, helping with multifactor authentication, despite the legacy systems."
"Overall it has helped place our security posture in a good position."
"What I find most valuable about Microsoft Entra ID is centralizing identity; I don't need to worry too much about how to set up the groups, I just need to get access and assign it to the correct place, centralizing everything and making it more transparent for me while leveraging these groups and users in my applications represents the best difference."
"The ability to grant access to other organizations is helpful."
"This product has improved our overall security posture."
"As an end-user, the access to shared resources that I get from using this product is very helpful."
"Azure AD has massively affected our end-user experience; it provided a single sign-on for all our partners, they don't have to remember their password, and requesting access is much better since it is all automated."
"Microsoft Entra ID provides granular role assignments for Azure permissions or Azure AD roles. Using a privileged identity manager allows us to give specific access to certain groups of employees for a limited time. Entra's ability to integrate Azure Virtual Machines and security benefits has been exceptional, especially for managing infrastructure and applications."
"Pricing is fair for the quality of the app and features"
"The most valuable feature of this solution is its ability to answer calls."
"Working and getting advice from the Mobile Connect team and the process around it was spot-on."
"Mobile Connect has significantly improved our operational efficiency by eliminating the need for workers to switch between multiple applications."
 

Cons

"Some systems do not integrate very well with Azure AD. We thought of going for Okta, but later on we were able to achieve it, but not the way we wanted. It was not as easy as we thought it would be. The integration was not very seamless."
"The monitoring dashboard could be a bit better."
"From an admin perspective, I would like to see improvement in the Microsoft Graph API."
"The product needs to be more user-friendly."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"The product needs to improve its support."
"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."
"Many people believe that the Azure Active Directory is overly complicated and antiquated."
"The solution works well, but it is too expensive."
"Salesforce voice call records are not created instantly in the system."
"There is room for improvement in video support."
"My only comment is that I would like more comprehensive documentation regarding the implementation process."
 

Pricing and Cost Advice

"If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
"The E5 plan we are using contains the premium plans for Azure Active Directory. We are not paying only for the Azure Active Directory Premium licenses. We have it already included within our E5 plan."
"It is not too expensive."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
"We pay a yearly license. Licenses are very expensive."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"For a small business buying individual licenses, it is an affordable solution."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
9%
Manufacturing Company
8%
Government
7%
Construction Company
41%
Comms Service Provider
11%
Manufacturing Company
7%
Computer Software Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
What is your experience regarding pricing and costs for Mobile Connect?
I find the pricing fair for the quality of the app and its features.
What needs improvement with Mobile Connect?
There is room for improvement in video support.
What is your primary use case for Mobile Connect?
I use the solution for allowing remote users to maintain centralized customer service contact.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Mobile Connect for Amazon Connect
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Mobile Connect and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.