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Microsoft Entra ID vs Mobile Connect comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Mobile Connect
Ranking in Single Sign-On (SSO)
16th
Average Rating
9.0
Reviews Sentiment
2.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Single Sign-On (SSO) category, the mindshare of Microsoft Entra ID is 8.7%, down from 18.7% compared to the previous year. The mindshare of Mobile Connect is 0.4%. It is calculated based on PeerSpot user engagement data.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.7%
Mobile Connect0.4%
Other90.9%
Single Sign-On (SSO)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer2800035 - PeerSpot reviewer
Senior Project Manager at a consultancy with 1-10 employees
Mobile access to calls and records has freed agents’ time but call logs create slowly
Working and getting advice from the Mobile Connect team and the process around it was spot-on. Ruben Opdenakker particularly was very supportive of our ad hoc requests while we were in our POV stage. He was very prompt, and I recommend Mobile Connect to anyone who's looking to implement a similar use case in their organization.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
"We can have an audit and we can easily audit logs."
"This product has improved our overall security posture."
"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
"The features of Microsoft Entra ID such as token replay detection, attack-in-the-middle detection, and verified threat actor IP protection have all had an impact on defending against these threats, with the last one being particularly significant."
"The single sign-on of the solution is the most valuable aspect."
"Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective."
"For some applications, it's not only working for authentication but it's also being used to apply roles for users. From the management perspective, it's much better to have this because in the past we constantly needed to go into the console of the different solutions and create or delete users or modify their roles and permissions. Now, with Azure Active Directory, we can do that from a single point. That makes our management model much easier."
"Mobile Connect has significantly improved our operational efficiency by eliminating the need for workers to switch between multiple applications."
"Working and getting advice from the Mobile Connect team and the process around it was spot-on."
"The most valuable feature of this solution is its ability to answer calls."
"Pricing is fair for the quality of the app and features"
 

Cons

"Compared to what we can do on-prem, Azure AD lacks a feature for multiple hierarchical groups. For example, Group A is part of group B. Group B is part of group C. Then, if I put someone into group A, which is part of already B, they get access to any system that group B has access to, and that provisioning is automatically there."
"I give it a five because it depends on who you get; some people are awesome, and some people, I can find answers through Google before I get a response from them, so it just all depends on the engineer."
"The thing that is a bit annoying is the inability to nest groups."
"The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution."
"It is not perfect, but it can be improved based on how they create their procedures for their new trainees to provide customer support."
"Microsoft Entra ID can be improved by having more resources for learning how to best use the tool and understanding best use case scenarios. The learning curve is challenging, so I would appreciate seeing a training portal that is easier to use."
"They should put the features of P1 and P2 into a single license."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"There is room for improvement in video support."
"My only comment is that I would like more comprehensive documentation regarding the implementation process."
"The solution works well, but it is too expensive."
"Salesforce voice call records are not created instantly in the system."
 

Pricing and Cost Advice

"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"The pricing is good; it's not cheap but very reasonable."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing."
"The solution can be cheaper."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."
"It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now."
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
7%
Construction Company
39%
Comms Service Provider
10%
Manufacturing Company
9%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise42
Large Enterprise162
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
What is your experience regarding pricing and costs for Mobile Connect?
I find the pricing fair for the quality of the app and its features.
What needs improvement with Mobile Connect?
There is room for improvement in video support.
What is your primary use case for Mobile Connect?
I use the solution for allowing remote users to maintain centralized customer service contact.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Mobile Connect for Amazon Connect
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
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Find out what your peers are saying about Microsoft Entra ID vs. Mobile Connect and other solutions. Updated: September 2026.
915,287 professionals have used our research since 2012.