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Microsoft Dynamics CRM vs SAP CRM vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
Users report substantial ROI from Microsoft Dynamics CRM through better sales, customer retention, and enhanced operational efficiency.
Sentiment score
4.2
Sales Creatio users benefited from improved efficiency and communication within eight months, citing positive business impact and enhanced team interactions.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
 

Customer Service

Sentiment score
5.5
Microsoft Dynamics CRM support experiences vary, with praise for responsiveness but concerns about contact difficulty and expertise in complex cases.
Sentiment score
7.4
Sales Creatio's customer service is praised for being responsive, professional, and effective in resolving issues efficiently.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
I am satisfied with their response time and quality.
 

Scalability Issues

Sentiment score
7.5
Microsoft Dynamics CRM is scalable, integrates widely, adapts to changing needs, but may face integration challenges and cost considerations.
Sentiment score
6.9
Sales Creatio is highly scalable for businesses of all sizes, supporting cloud platforms and easy user management.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
We handle a huge amount of data in our CRM without any problems.
 

Stability Issues

Sentiment score
7.9
Microsoft Dynamics CRM is stable, reliable, and well-rated, with minor issues addressed through updates, suiting medium to large businesses.
Sentiment score
7.5
Sales Creatio is highly reliable, boasting no downtime in six years, with occasional slowness due to external factors.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
 

Room For Improvement

Microsoft Dynamics CRM requires enhancements in usability, customization, integration, cost-effectiveness, automation, and support for small businesses.
Sales Creatio needs improved mobile functionality, interface consistency, and enhanced integration, customization, and documentation for better usability.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
 

Setup Cost

Microsoft Dynamics CRM is costly yet valued for comprehensive features, with prices influenced by users, licensing, and deployment type.
Sales Creatio offers cost-effective enterprise solutions at $60 per user monthly, undercutting competitors like Salesforce, appealing to budget-conscious businesses.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
SAP CRM is not suitable for small companies because of the cost.
 

Valuable Features

Microsoft Dynamics CRM offers easy customization, integration, and features for enhanced business processes, valued for scalability and cost-effectiveness.
Sales Creatio offers flexible, low-code workflow customization, ease of use, and diverse integration, appealing to users with competitive pricing.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
The CRM is very fast, which is the most important aspect, and it's very handy.
We had to integrate multiple systems for one client, and the process was straightforward.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 4.5%, down from 13.4% compared to the previous year. The mindshare of Sales Creatio is 0.9%, down from 0.9% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM4.5%
SAP CRM4.1%
Sales Creatio0.9%
Other90.5%
CRM
 

Featured Reviews

Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
No data available
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with E...
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one t...
What needs improvement with Sales Creatio?
The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook. Whether...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
867,676 professionals have used our research since 2012.