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MailChimp vs Pinpointe comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Pinpointe
Ranking in Cloud Email
17th
Average Rating
5.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of Pinpointe is 2.1%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Pinpointe2.1%
Other89.2%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
it_user241752 - PeerSpot reviewer
Marketing Specialist at a computer software company with 51-200 employees
The analytics were the most valuable part, although they returned a lot of false positives
It was not particularly user friendly in setting up the emails, managing the lists, or publishing reports. It also sent out a couple of emails between November and December twice. I don't know how you'd deal with the false positives thing, but certainly sending out emails more than once should be fixable, and a really good team of UI guys could probably make some headway with the difficulty in actually publishing reports and the like.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MailChimp enables us to manage how the content crosses over and monitors each series or campaign while providing in-depth analytics for each vertical market."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"We have been happily using MailChimp for all our email marketing needs."
"Customer Service: Excellent. Technical Support: Very good."
"MailChimp has many capabilities."
"Their technical support is excellent."
"I only use the free version of MailChimp and I find it to be perfect for my needs."
"Running email campaigns is easy and straightforward."
"The analytics were the most valuable part, although they returned a lot of false positives from the remote configurations of email servers we hit."
"It enables the quick creation of email templates, and also tracks valuable metrics."
 

Cons

"List management could be more scalable."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"The training materials need work."
"It would be great to be able to create broader segments for campaigns."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"The solution could be easier to use."
"A standalone system for private servers would be ideal."
"It was not particularly user friendly in setting up the emails, managing the lists, or publishing reports."
"The drag and drop templates are great, but sometimes they cause HTML errors that require diagnosing the problem within individual lines of code."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
KMI Ltd., Hunter Douglas, Aternity, First National Capital Corporation, TROY Group, Trade Show Internet, Recursion Software, SeeWhy, Nikon Metrology, Trillium Teamologies, RCM Technologies
Find out what your peers are saying about MailChimp vs. Pinpointe and other solutions. Updated: March 2026.
885,286 professionals have used our research since 2012.