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Brevo vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Brevo
Ranking in Cloud Email
8th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2025, in the Cloud Email category, the mindshare of Brevo is 4.5%, up from 2.9% compared to the previous year. The mindshare of MailChimp is 11.2%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp11.2%
Brevo4.5%
Other84.3%
Cloud Email
 

Featured Reviews

it_user242526 - PeerSpot reviewer
Web/Webmarketing project manager at a recruiting/HR firm with 51-200 employees
The filters could be more efficient but the reports are clear and precise.
The filters could be more efficient. For example, when I send a campaign, I usually send it again seven days later. Sometimes, I update the database of emails in-between these mailings, and therefore, I have to re-enter all the filters of the first mailing, and it can take a very long time depending of the campaign.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
report
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Comparisons

 

Overview

 

Sample Customers

Choose Crazy Egg, Dispop, CmonSite, Unbounce, Ambassador, AdRoll
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: November 2025.
879,259 professionals have used our research since 2012.