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Looker Studio vs SAS Visual Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (10th)
SAS Visual Analytics
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
40
Ranking in other categories
Data Visualization (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 3.1%, up 2.4% compared to last year.
SAS Visual Analytics, on the other hand, focuses on Data Visualization, holds 3.4% mindshare, down 5.2% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio3.1%
Microsoft Power BI23.8%
Tableau Enterprise20.2%
Other52.9%
Reporting
Data Visualization Market Share Distribution
ProductMarket Share (%)
SAS Visual Analytics3.4%
Tableau Enterprise19.2%
Apache Superset9.2%
Other68.2%
Data Visualization
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Renato Vazamin - PeerSpot reviewer
Single environment for multiple phases saves us time, and has good visualizations
We had that solution installed previously in another solution, Selvaya, but I don't think we used it at the time. We are now using SAS Detect Investigation as a complementary solution, in which we have part of the process, use a gene, SAS collects information and identifies some business situations, and the business guys use Visual Analytics to explore the results of the process. We previously used the FICO platform, but we switched because FICO's pricing was not scalable. Bringing more data or workloads to the platform required a significant investment in order to scale. We needed to change because we have a lot of data to process every day. FICO was also a little more complicated than SAS Visual Analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to integrate with a great variety of data sources."
"I would rate this solution eight or nine out of ten."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The flexibility of the configuration is valuable to me."
"I use Visual Analytics for enterprise reporting."
"It provided the capability to visualize a bunch of data in an organized way."
"The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps with quality assurance processes."
"The technical support services are good."
"We've found the product to be stable and reliable."
"Data handling is one of the best features of SAS Visual Analytics."
"Simplifies report designs and quickly displays tables and graphs."
 

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"Panels are not as easy to use as other data extraction UIs."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"The product is expensive and needs the integration of more languages."
"The solution is a little weak at the front end."
"I haven't come across any missing features."
"The deployment isn't smooth. Deploying Visual Analytics on the cloud takes a lot of work, or you can use some providers that give you SAS as a service. For example, there is a provider called SaasNow. They host SAS Visual Analytics and the license. You can buy the license and deploy it there without the hassle of installation because deploying the software isn't easy."
"Better connectivity with other data origins, better visualization, and the ability to create KPIs directly would all help."
"There are certain shortcomings in the tool's support services, making it an area where improvements are required."
"It is not as mature as competitors such as Tableau and QlikView."
"Colours used on report objects"
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"It was licensed for corporate use, and its licensing was on a yearly basis."
"The product is quite expensive."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"The product is expensive."
"The cost of the solution can be expensive. There is an additional cost for users."
"It's approximately $114,000 US dollars per year."
"Licensing is simple."
"$10,000 per annum for an enterprise license."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Financial Services Firm
18%
Government
11%
Computer Software Company
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise8
Large Enterprise19
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
What do you like most about SAS Visual Analytics?
The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps w...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
In terms of configuration, I would like to see AI capabilities since many applications are now integrating AI. It may be that our current subscription does not include AI-enabled features, but I wo...
 

Also Known As

Data Studio
SAS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Find out what your peers are saying about Microsoft, Salesforce, Qlik and others in Reporting. Updated: September 2025.
871,408 professionals have used our research since 2012.