No more typing reviews! Try our Samantha, our new voice AI agent.

LeadSquared vs Optimove comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
9th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
CRM (29th)
Optimove
Ranking in Marketing Automation
23rd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (34th)
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.8%, up from 0.9% compared to the previous year. The mindshare of Optimove is 1.2%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
LeadSquared1.8%
Optimove1.2%
Other97.0%
Marketing Automation
 

Featured Reviews

AT
Business Development Consultant at Byjus
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
Use Optimove?
Leave a review
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
885,376 professionals have used our research since 2012.
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Optimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,376 professionals have used our research since 2012.