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Informatica Intelligent Data Management Cloud (IDMC) vs Stibo STEP MDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Stibo STEP MDM
Ranking in Cloud Master Data Management (MDM)
6th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 19.8%, down from 32.1% compared to the previous year. The mindshare of Stibo STEP MDM is 6.0%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)19.8%
Stibo STEP MDM6.0%
Other74.2%
Cloud Master Data Management (MDM)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
RahulSoni - PeerSpot reviewer
Senior Delivery Architect at Capgemini
Modular design, product-based MDM and easy to setup
Stibo is a great product if you want to utilize it in product-based MDM. Customer-base, they are still growing, but product-base is fine because every single time you have to create hierarchies in the product and not care about all the other stuff. But the major thing is the hierarchy, at which particular type that product is and what that product does, how it looks, what is the catalog, what are the relationships with other stuff. So, from that note, Stibo is great. Around 20 to 25 people were there when I was on a particular project. I knew around 20 to 25 people who knew Stibo MDM and were part of it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The most important features are the mastering of the data and the UI intuitiveness."
"The feature I found most valuable in Informatica Intelligent Cloud Services is the mapping. You just drag, and it maps the data. Mapping is very easy, and it's no code. When you migrate data or when the data interaction happens at the source and destination, the challenge is that you'll get different formats. The validation has to be done in the middleware, and the transformation should happen. In Informatica Intelligent Cloud Services, it's very easy to do data validation and transformation compared to any other tool."
"The interface is really good."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables."
"An advantage is its seamless integration with other Informatica capabilities, making data quality a deeply embedded part of the solution."
"The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities."
"The match engine is very good and the BPM solution is very good as well."
"It's very user friendly, and we can do everything in one place."
"Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency."
"It's powerful and it's stable."
 

Cons

"They need more feature flexibility, as it is not fully developed."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"I would like to see support for more data sources."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"The product interface could be improved to be more intuitive."
"The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready. They need to add more features, such as improved data replication features. If you look at other tools, such as Matillion they are now cloud-native and flexible. Additionally, Informatica Cloud Data Integration should have a good migration strategy from Informatica PowerCenter to Informatica Cloud Data Integration."
"Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data."
"Error analysis becomes difficult as finding the exact location of the error in the logs is challenging."
"The analytics module can be improved. It is a self-service solution for creating new reports and submitting visions to bring more data to the CEO table."
"There is scope for improvement with regard to the UI."
"The customer service and support were a little adamant about giving workarounds rather than accepting that something was not working correctly."
"The search feature for searching internal records could be improved."
"The initial setup is complex."
 

Pricing and Cost Advice

"The price is high, but the competitors are even higher, like Collibra."
"The pricing is high compared to other tools on the market."
"The price of Informatica Cloud Data Integration could be reduced."
"The price is neither too high nor too low."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The licenses attached to the solution are highly priced."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
Manufacturing Company
18%
Computer Software Company
11%
Retailer
11%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Stibo STEP MDM?
Stibo needs to make it way much more efficient in the integration of the data. When you insert data, if you're not utilizing StepXML, the data load will take a lot of time. They can utilize direct ...
What is your primary use case for Stibo STEP MDM?
Our use case is based on the master data profile for customers and certain regulatory instances specific to Brazil. We used Stibo STEP MDM to create and manage the records for these datasets.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Sears Canada, Best Buy, Oriental Trading
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM and other solutions. Updated: February 2026.
882,606 professionals have used our research since 2012.