Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Governance comparison

Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.

Sentiment score

6.8

Microsoft Purview improves efficiency, security, and compliance, offering significant long-term ROI despite initial setup efforts.

Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

The stability and performance remain issues.

reviewer946383

consultant at a energy/utilities company with 5,001-10,000 employees

Compared to Collibra Catalog, where the value is noticeable within six months.

reviewer2696502

Data and Analytics Manager at a insurance company with 10,001+ employees

Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.

For more quotes and insights, download the Microsoft Purview Data Governance report

Mcafee Epo Administrator at Consultant/Converge Technology Solutions

Customer Service

Sentiment score

6.9

Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.

Sentiment score

5.5

Microsoft Purview's customer service is mixed, with quick, knowledgeable support but delays and insufficient expertise for complex issues.

Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.

Consulting Principal & Founder at Digital Data Consultancy

Even after going out of service support, they still reached back to me whenever I raised tickets.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Overall, it doesn't meet our expectations.

AmrNaeem

Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees

They're skillful people who know what they're doing in their space.

reviewer2596413

Dex engineer at a tech vendor with 1,001-5,000 employees

I have a dedicated team as a government agency, and Microsoft assists us promptly.

For more quotes and insights, download the Microsoft Purview Data Governance report

Data Governance Advisor at a government with 501-1,000 employees

Scalability Issues

Sentiment score

7.3

Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.

Sentiment score

7.6

Microsoft Purview Data Governance offers scalable performance, adaptable for diverse environments, with flexible architecture and ongoing scalability updates.

I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

As a SaaS platform, IDMC is quite scalable and provides complete flexibility.

Consulting Principal & Founder at Digital Data Consultancy

There are many options available, and the licensing model is quite good, supporting our needs effectively.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

With automation, you can label five documents or 50,000 with the same amount of clicks.

reviewer2596413

Dex engineer at a tech vendor with 1,001-5,000 employees

It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.

Data Governance Advisor at a government with 501-1,000 employees

The product is scalable and works across multi-cloud and multi-platform environments.

For more quotes and insights, download the Microsoft Purview Data Governance report

Mcafee Epo Administrator at Consultant/Converge Technology Solutions

Stability Issues

Sentiment score

7.7

Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.

Sentiment score

7.5

Microsoft Purview is highly stable, evolving consistently, with users appreciating its reliability despite occasional bugs and network issues.

Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.

Consulting Principal & Founder at Digital Data Consultancy

There are substantial stability issues with Informatica Cloud Data Quality on the cloud.

reviewer946383

consultant at a energy/utilities company with 5,001-10,000 employees

I find the stability to be good, with occasional restarts required every two to three months due to glitches.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

It can take seven days to 24 hours to determine whether a policy is effective.

Mcafee Epo Administrator at Consultant/Converge Technology Solutions

Microsoft Purview Data Governance is absolutely fine in terms of stability.

For more quotes and insights, download the Microsoft Purview Data Governance report

Data Governance Advisor at a government with 501-1,000 employees

Room For Improvement

Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.

Microsoft Purview struggles with non-Azure data lineage, integration issues, limited macOS features, and requires better support and documentation.

The tool needs to mature in terms of category-specific attributes or dynamic attributes.

Consulting Principal & Founder at Digital Data Consultancy

The current solution requires code-writing and tweaking, while other solutions offer material-level matches.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

If the development interface could be optimized to have fewer modules, it would be greatly beneficial.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

It's essential to know if a feature isn't working due to missing licenses.

For more quotes and insights, download the Microsoft Purview Data Governance report

Mcafee Epo Administrator at Consultant/Converge Technology Solutions

There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.

reviewer2596326

Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees

A watermark feature or similar tools to help enhance security for end users could be added.

AmrNaeem

Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees

Setup Cost

Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.

Microsoft Purview Data Governance is generally viewed as reasonably priced but has varied opinions on its cost-effectiveness.

It ranges from a quarter million to a couple of million a year.

Consulting Principal & Founder at Digital Data Consultancy

Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.

Data Integration Architect at Endeavour Foundation

Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

The feature might be available in the console, but it won't work without the proper license, creating confusion.

Mcafee Epo Administrator at Consultant/Converge Technology Solutions

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.

For more quotes and insights, download the Microsoft Purview Data Governance report

Data Governance Advisor at a government with 501-1,000 employees

I'm not exactly sure how much our license costs, but it is very expensive.

reviewer2700351

Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees

Valuable Features

Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.

Microsoft Purview excels in data governance with Azure integration, compliance support, multi-cloud protection, and AI-driven data management.

The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.

Consulting Principal & Founder at Digital Data Consultancy

The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.

reviewer2696502

Data and Analytics Manager at a insurance company with 10,001+ employees

It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.

AmrNaeem

Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees

The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.

reviewer2596413

Dex engineer at a tech vendor with 1,001-5,000 employees

Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.

reviewer2700351

Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees

For more quotes and insights, download the Microsoft Purview Data Governance report

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Governance

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (3rd), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of December 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.1%, down from 8.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 16.6%, down from 21.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	16.6%
Informatica Intelligent Data Management Cloud (IDMC)	6.1%
Other	77.3%

Data Governance

Featured Reviews

Handles large data volumes effectively and offers competitive pricing

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Read full review

Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Read full review

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879,259 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

10%

Computer Software Company

Retailer

Financial Services Firm

15%

Computer Software Company

11%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

What needs improvement with Microsoft Azure Purview?

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Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

Microsoft Purview, MS Azure Purview

Overview

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Sample Customers

The Travel Company, Carbonite

Information Not Available

Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Governance