IBM Watson Real-Time Personalization vs SAS Customer Intelligence 360 comparison

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.