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IBM Watson Customer Experience Analytics vs SAS Customer Intelligence 360 comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Watson Customer Experie...
Average Rating
10.0
Reviews Sentiment
8.1
Number of Reviews
1
Ranking in other categories
Customer Data Analysis (4th), Customer Experience Management (15th), Web Analytics (20th)
SAS Customer Intelligence 360
Average Rating
8.6
Number of Reviews
5
Ranking in other categories
Marketing Resource Management (1st), Personalization Engines (2nd)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. IBM Watson Customer Experience Analytics is designed for Customer Data Analysis and holds a mindshare of 10.9%, up 8.9% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.5% mindshare, down 6.9% since last year.
Customer Data Analysis Mindshare Distribution
ProductMindshare (%)
IBM Watson Customer Experience Analytics10.9%
Amplitude12.9%
Glassbox9.7%
Other66.5%
Customer Data Analysis
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
SAS Customer Intelligence 3606.5%
Aprimo15.7%
Artbot9.2%
Other68.6%
Marketing Resource Management
 

Featured Reviews

MC
Techincal Pre-sales Specialist - Collaboration & Customer Engagement Solutions at GBM
Great granular DOM level with excellent analytics and reporting
There are three valuable areas: One of them is the granular DOM level where it captures behaviors on the application. Another is the analytics, because you don't need to provide it with a rule to identify the issues, it will analyze the usage of all the customers accessing that site and see if there are any abnormalities and it will identify unexpected changes in the pattern and that there is something wrong that needs to be checked out. That is extremely useful. Finally, the ability to create meaningful reports and dashboards to tell stories. The reports enable you to re-target customers if they've had any problems.
CI
Assistant Banking Officer at Zenith-bank
Customer screening has strengthened due diligence and now prevents fraud in onboarding
SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to create meaningful reports and dashboards to tell stories."
"You can let your imagination think about a use case and if it's related to customer behavior on the district channels, it can most probably be done."
"SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important."
"SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered, facilitating seamless real-time personalization across all customer touchpoints and driving approximately a 35% increase in qualified sales leads."
"I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns."
"SAS Customer Intelligence 360 stands out as a robust platform for organizations aiming to enhance customer engagement and make more informed data-driven decisions."
"SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely."
 

Cons

"The technical side requires development skills during implementation. This could be simplified."
"An area that can be improved is on the technical side where you identify an event."
"SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist."
"SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved."
"SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process."
"SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks."
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Top Industries

By visitors reading reviews
Outsourcing Company
12%
Comms Service Provider
10%
Construction Company
10%
Media Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

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What needs improvement with SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is already a very effective model, so I am not certain what improvements it requires. However, if enhancements are considered, making the platform easier to use, simpl...
What is your primary use case for SAS Customer Intelligence 360?
My main use case for SAS Customer Intelligence 360 is to create one-stop solutions for all customers' data together, which means that a customer may take multiple products and interact with multipl...
What advice do you have for others considering SAS Customer Intelligence 360?
After implementing crucial features, particularly for customer and AI insights, the organization where I worked previously experienced a rise in the customer base from eighteen million to twenty mi...
 

Also Known As

IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
SAS Marketing Operations Management, Assetlink, SAS 360 Engage
 

Overview

 

Sample Customers

IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
Amway China, DSW
Find out what your peers are saying about Amplitude, Glassbox, OpenText and others in Customer Data Analysis. Updated: September 2026.
916,197 professionals have used our research since 2012.