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IBM Cognos vs QlikView vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
IBM Cognos improves decision-making and efficiency, with substantial ROI, cost savings, and enhanced reporting capabilities for faster data processing.
Sentiment score
6.4
QlikView ROI appears through time savings, decision-making improvements, and efficient deployment, despite licensing complexity impacting perception.
Sentiment score
6.9
Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.
I have seen a return on investment through improved decision making, as automated distribution and uptime, along with scheduled report delivery and bursting, have eliminated various manual emailing and delays, thereby saving time and cost.
Senior Project Manager at BD
Management can now drill down and view executive summaries for new products and fraud analytics quickly, resulting in less red tape during the decision-making process.
Vice President at a financial services firm with 10,001+ employees
I have seen a return on investment with significant time savings in report distribution through automation, ease of administration, and savings by keeping things secured.
Digital Marketing Manager at AT&T
The biggest return on investment is the time saving for the customer.
Managing Director at Hurricnae
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Senior Data Consultant at a government with 11-50 employees
Tableau is saving me time, money, and resources, which I would rate as ten.
Founder at Mindclick Consulting
 

Customer Service

Sentiment score
6.4
IBM Cognos support receives mixed reviews, with feedback on responsiveness, complexity, solution speed, and service cost and personalization.
Sentiment score
6.1
QlikView's customer support is highly rated, with quick responses, a helpful community, and generally strong availability despite geographic factors.
Sentiment score
6.1
Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
The customer support has been proactive, solution-oriented, and helpful whenever I have needed to reach out.
Senior Project Manager at BD
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
I would rate the customer support a solid 10.
Managing Director at Hurricnae
I am totally satisfied with technical support from Qlik.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
They provide quick email and phone responses and have Thai-speaking personnel.
Senior Data Consultant at a government with 11-50 employees
There should be consistent standards for all users.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The technical support for Tableau is quite good.
Project Manager, Site at LTI - Larsen & Toubro Infotech
 

Scalability Issues

Sentiment score
7.5
IBM Cognos is scalable, efficiently handling growth with the right infrastructure, but may face performance challenges under heavy load.
Sentiment score
7.0
QlikView scales well with efficient resource management, but superior scalability features are found in Qlik Sense, requiring robust infrastructure.
Sentiment score
6.7
Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.
I would say it is very scalable because it has continued to handle my organization's growth perfectly.
Digital Marketing Manager at AT&T
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
IBM Cognos' scalability is very effective because it can handle a large volume of data effectively and fast.
Product Manager at PwC
If you want better performance with a larger volume of data, you can simply add an additional server.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Senior Data Consultant at a government with 11-50 employees
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Practice Head BI at Nous Infosystems
Tableau is easy to scale.
Content Specialist at PeerSpot
 

Stability Issues

Sentiment score
7.3
IBM Cognos is reliable with minimal downtime, though performance may lag under heavy loads; proper maintenance enhances stability.
Sentiment score
7.7
Users rate QlikView's stability highly, with issues mainly due to infrastructure or large data, resolved with hardware tweaks.
Sentiment score
7.3
Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
In my experience, IBM Cognos is stable, as I have not experienced any downtime or lagging issues.
Senior Project Manager at BD
The application hangs after continuous use due to the buildup of cache.
Content Specialist at PeerSpot
I rate the stability a five or six because Tableau updates very often with new versions or patches.
Senior Data Consultant at a government with 11-50 employees
 

Room For Improvement

IBM Cognos needs better data visualization, improved performance, real-time connectivity, simpler interface, and enhanced support for user satisfaction.
QlikView needs a more intuitive interface, better scalability, integration, predictive analytics, and cost-effective licensing for improved user experience.
Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.
IBM Cognos can be improved by addressing its limited real-time data connectivity, as well as enhancing the endpoint experience and mobility, which currently is not satisfactory due to limited data blending.
Senior Project Manager at BD
IBM Cognos could improve by introducing different role types, such as viewer roles, user roles, and admin roles, along with assigning minor modules to specific individuals.
Vice President at a financial services firm with 10,001+ employees
IBM Cognos can be improved by addressing limited real-time data connectivity.
Digital Marketing Manager at AT&T
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI.
Managing Director at Hurricnae
It would be beneficial to have AI or ML features in QlikView.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
We cannot send the entire Excel file reports via email within Tableau.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The product owner should enhance its benefits or clarify its role.
Senior Data Consultant at a government with 11-50 employees
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees
 

Setup Cost

IBM Cognos offers competitive pricing, but enterprises should negotiate or use partners for better rates and licensing solutions.
QlikView pricing is variable and can be costly, but strategic planning can maximize ROI for organizations.
Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.
Our central team negotiated a different price because multiple teams within our organization use IBM Cognos, bringing the price down to around $10 to $11 per user per month.
Vice President at a financial services firm with 10,001+ employees
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
My experience with pricing, setup cost, and licensing is positive, as the price is relatively competitive and affordable.
Senior Project Manager at BD
The license cost per user or per year for QlikView is about 500 Euros annually.
Managing Director at Hurricnae
I would rate the pricing for QlikView as not cheap, but it is reasonable.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
Power BI as a much cheaper alternative.
Practice Head BI at Nous Infosystems
A license for 150 users costs around $17,000 USD per year.
Content Specialist at PeerSpot
Looker is known to be quite expensive.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
 

Valuable Features

IBM Cognos delivers essential enterprise analytics with powerful reporting, integration, security, and AI-driven insights for improved decision-making.
QlikView offers powerful data analysis with dynamic dashboards, intuitive interface, and rapid visualization for enhanced business performance and insights.
Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis.
Senior Project Manager at BD
Our dedicated cybersecurity team ensures that sensitive data does not become public, making it crucial that data stored in IBM Cognos remains secure throughout the entire data cycle, which is where these enterprise-grade security measures prove invaluable.
Vice President at a financial services firm with 10,001+ employees
The best features in QlikView are rapid development, the fact that I can do what I want in QlikView, and full control along with ease of use.
Managing Director at Hurricnae
Building metrics using simple language, similar to what you have in Excel, is what I have found most valuable in QlikView.
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Senior Data Consultant at a government with 11-50 employees
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
solution architect at a energy/utilities company with 10,001+ employees
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Practice Head BI at Nous Infosystems
 

Mindshare comparison

As of April 2026, in the Reporting category, the mindshare of IBM Cognos is 2.9%, down from 4.6% compared to the previous year. The mindshare of QlikView is 3.7%, up from 3.2% compared to the previous year. The mindshare of Tableau Enterprise is 16.5%, down from 23.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise16.5%
IBM Cognos2.9%
QlikView3.7%
Other76.9%
Reporting
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
SG
Financial Controller with task of Business Intelligence Implementation at a wholesaler/distributor with 1,001-5,000 employees
Daily invoice analytics has become streamlined and complex data modeling is now simplified
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although they are available. QlikView is very flexible, but we are currently using only tabular presentation of data because that is what we need. Presenting a large volume of data in QlikView with graphics can be overwhelming for the majority of people who want to see a lot of information in one picture. It would be beneficial to have AI or ML features in QlikView. However, I think they will decommission QlikView, and AI features are already available in Qlik Sense, so you would need to migrate to that platform.
Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Manufacturing Company
9%
Construction Company
8%
Marketing Services Firm
6%
Financial Services Firm
16%
Manufacturing Company
9%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise24
Large Enterprise92
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise76
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love...
What is your experience regarding pricing and costs for QlikView?
I would rate the pricing for QlikView as not cheap, but it is reasonable.
What needs improvement with QlikView?
We are not using analytics features and possibly predictive analytics and forecasting features in QlikView, although ...
What is your primary use case for QlikView?
The primary use case involves analyzing data on a daily invoice level with QlikView. Building metrics using simple la...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, IBM and others in Reporting. Updated: March 2026.
885,789 professionals have used our research since 2012.