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HubSpot Marketing Hub vs Marketo vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 11.1% compared to the previous year. The mindshare of Marketo is 14.7%, down from 16.2% compared to the previous year. The mindshare of SAS Marketing Automation is 1.7%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Useful for drip campaigns, social media, and marketing automation
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.
Anika Gaur - PeerSpot reviewer
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"Ease of editing and creating templates after initial development with the Design Manager."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"HubSpot Marketing Hub has kept me updated with alerts."
"It's my understanding that the initial setup is a straightforward process."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"Marketo is excellent in terms of hands-on usability and lead database management."
"The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I have a good special setup and a huge NetFlow to the sales channel."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"The most valuable features of Marketo are its ease of use and flexibility."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"HubSpot’s scoring is not good."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"Customer support could be more helpful."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"The user interface could be improved."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

"The solution is cheaper than its competitors."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"Have sufficient content before signing up for the 30-day trial."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The pricing is not cheap, but it's not that expensive either."
"Marketo is used a lot because it's cheaper and preferred by many firms."
"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."
"The solution is expensive compared to others."
"The licensing cost usually depends on the users."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Educational Organization
64%
Computer Software Company
9%
Manufacturing Company
4%
Real Estate/Law Firm
2%
Computer Software Company
19%
Financial Services Firm
12%
Manufacturing Company
7%
Insurance Company
6%
Financial Services Firm
25%
Computer Software Company
15%
Comms Service Provider
15%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...
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Also Known As

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SAS Campaign Management
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Staples
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: May 2025.
856,873 professionals have used our research since 2012.