HubSpot Marketing Hub vs Marketo vs SAS Marketing Automation comparison

HubSpot and Adobe are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Adobe is ranked #2 with an average rating of 8.3. HubSpot holds a 9.3% mindshare in MA, compared to Adobe’s 11.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,045 Views
1,024 Comparison Views

90% willing to recommend

Marketo

Read 26 Marketo reviews

1,613 Views
1,323 Comparison Views

96% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

309 Views
216 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Marketo

SAS Marketing Automation

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Marketo, and SAS Marketing Automation based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. The mindshare of SAS Marketing Automation is 1.4%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
HubSpot Marketing Hub	9.3%
SAS Marketing Automation	1.4%
Other	77.6%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Ease of editing and creating templates after initial development with the Design Manager."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"HubSpot is a very helpful solution."

"Very user-friendly."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"The product has the most valuable enterprise features."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

More HubSpot Marketing Hub pros

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The most valuable features of Marketo are its ease of use and flexibility."

"The most valuable feature is the scoring."

"I like that the solution is flexible."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

More Marketo pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"The solution is not recommended for launching investment."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"Increase the CRM size for sole proprietors before increasing the fee."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

More HubSpot Marketing Hub cons

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"The user interface could be improved."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Some modern Marketo features could be improved."

"Customer support could be more helpful."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

More Marketo cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"I believe an individual license costs $50 per month."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"It is expensive. We have a yearly license."

"The pricing is not cheap, but it's not that expensive either."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Outsourcing Company

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

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Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 10% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 6% of the time

Act-On Software vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 56% of the time

Right On Interactive vs SAS Marketing Automation

Compared 44% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Buyer's Guide

Marketing Automation

October 2025

Download SAS Marketing Automation product report

Also Known As

No data available

SAS Campaign Management

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Staples

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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