HubSpot CRM vs SAP Service Cloud comparison

HubSpot and SAP are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while SAP is ranked #36 with an average rating of 8.0. HubSpot holds a 1.2% mindshare in CRM, compared to SAP’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,391 Views
2,271 Comparison Views

98% willing to recommend

SAP Service Cloud

Read 1 SAP Service Cloud review

806 Views
516 Comparison Views

100% willing to recommend

HubSpot CRM

SAP Service Cloud

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Executive Summary

We performed a comparison between HubSpot CRM and SAP Service Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: March 2026).

Buyer's Guide

CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Service Cloud

Ranking in CRM

36th

Average Rating

8.0

Reviews Sentiment

1.0

Number of Reviews

Ranking in other categories

Customer Experience Management (19th)

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. The mindshare of SAP Service Cloud is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
SAP Service Cloud	0.4%
Other	98.4%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

Read full review

Mo Sayed

SAP enterpise cloud architect at ECC Experienced Certified Consulting

Have built intelligent workflows and accelerated lead conversion through embedded AI and process integration

There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all cloud solutions are present in data centers. While we evaluate the product, we have to check the existence of the product in all nearest data centers. For example, while I check the data center through the Trust Center on SAP's website, I found that most cloud solutions are installed in Riyadh, but they are missing some very important tools such as LeanIX, which is not existent in Saudi Arabia. E-commerce solutions are also missing, and some aspects of C4C, such as Customer Data Cloud, are not present in many data centers. Not all components in cloud solutions exist in key centers in the Middle East and North Africa. They evaluate demand before installation, but having all solutions in the center point could encourage sales cycles.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very useful for tracking both leads and salespeople."

"The ease of having everything in one place is valuable."

"The calling option from any region is beneficial."

"HubSpot CRM is easy to use compared to other solutions and anyone can use it."

"Hubspot CRM also lets you make calls and send emails directly."

"As HubSpot CRM is a good platform and is easy to navigate, I would recommend it to anybody looking for a CRM solution who wants to have customers in a consolidated database."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

More HubSpot CRM pros

"The embedded AI inside SAP, called Business AI, impacts decision-making and resolution times significantly, working as a smart conversational chat in Joule to create dashboards and compare historical data with sales forecasts."

Cons

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

"The solution's email capabilities could be improved."

"HubSpot CRM could improve in integration with other solutions."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

"The pricing could improve."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."

More HubSpot CRM cons

"Not all components in cloud solutions exist in key centers in the Middle East and North Africa."

Pricing and Cost Advice

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We are using HubSpot CRM’s free version."

"The price of the solution could improve because it is expensive."

"The pricing is reasonable."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"HubSpot CRM is affordable."

"Pricing is based on the number of users."

"There is a cost for the solution. However, I am not aware of the price."

More HubSpot CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

12%

Comms Service Provider

10%

Performing Arts

Manufacturing Company

Retailer

15%

Construction Company

12%

Comms Service Provider

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What needs improvement with SAP Service Cloud?

See all answers

What is your primary use case for SAP Service Cloud?

I have experience working with Sales Cloud and Service Cloud. I am working as an Enterprise Architect, so I could evaluate whatever is needed in SAP. We are working as a partner with SAP in the Mid...

See all answers

What advice do you have for others considering SAP Service Cloud?

The pricing for SAP Service Cloud is not the cheapest globally; it is a bit expensive compared to alternatives. The most challenging part about SAP is the pricing because SAP sells their cloud serv...

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

March 2026

Download HubSpot CRM product report

Buyer's Guide

Customer Experience Management

March 2026

Download SAP Service Cloud product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SAP Service Cloud, SAP's cloud-based customer service management solution, aims to revolutionize customer service by facilitating strong connections throughout the customer journey. It prioritizes faster issue resolution and enhanced customer experiences. Key functionalities include intelligent case management, omnichannel support, and tools for agent productivity, ensuring an agile and connected service experience. Businesses leveraging SAP Service Cloud can anticipate benefits such as increased customer satisfaction, improved service efficiency, and valuable insights derived from data analysis. Additionally, the webpage offers options to explore product demos for practical understanding, as well as insights into the latest features and product roadmap for staying updated on the platform's capabilities.

SAP

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

INICOM, Dulux

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.

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