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HPE Primera vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
12th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
41
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
313
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of November 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.1%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.5%, down from 4.5% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
NetApp AFF9.4%
HPE Primera3.5%
Pure FlashArray X NVMe1.1%
Other86.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
KennethEtsula - PeerSpot reviewer
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"One of the best features is the support, which is excellent."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The most valuable feature of this solution is reliability."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The solution is very straightforward to set up."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."
"The initial setup is very straightforward. It's not overly complex."
"HPE Primera is used for shared storage."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"HPE provides good support through their customer service."
"The interface is simplified."
"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."
"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."
"The most valuable feature of the solution is data protection and snapshot technology for backup."
"Over the past 18 years, it has been extremely easy to upgrade to newer products and technology. We can upgrade as we move along. So, we have been able to keep up with the newest technology with zero downtime."
"The ability to do SnapMirror or SnapVault for data resiliency and backup."
"The most valuable features of this solution are snapshotting and cloning."
"The speed is important; no more problems caused by high latency."
"My favorite part is all-flash solid drives. All of my applications are running on an all-flash array. Before, we used to get too many severity tickets on performance, but as soon as we migrated everything to an all-flash array, our critical applications are at top performance."
"We have never had a failure. We can upgrade as we move along with zero downtime."
"The most valuable features are the performance and the storage efficiency, due to the compression and deduplication... The efficiency is very important because we can buy fewer disks for more data."
 

Cons

"It is on the expensive side."
"They could add more support for file storage and different types of storage."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"The UI for this solution needs to be improved."
"The tool's portfolio is minimal. It is expensive."
"The software layer has to improve."
"There are certain shortcomings in the technical support offered by HPE where improvements are required."
"The product's stale snapshots feature needs improvement."
"The initial setup is not straightforward."
"The solution could prove the reporting."
"This solution would be expensive for small business and it could be priced more competitively for that market."
"HPE Primera's pricing model is an area of concern and can be considered for improvement."
"The reporting console can be improved with out of the box reports."
"They could work to make scalability easier."
"I would like to see NetApp improve more of its offline tools and utilities."
"There are no pNFS with VMware VVOLs."
"The product should be more competitive and come up with additional features. They should keep the client always in mind and as the top priority. This would be the best way to compete with other solutions."
"Tech support is great with NetApp if you can get past Tier 1. A lot of times when you open a new case or do a direct dial-in with an issue, like with any support, you will definitely reach a Tier 1 level that is not particularly helpful until you get escalated to an expert."
"Additional performance, additional data efficiencies, that's what everybody wants right now."
"With some of the larger clusters being able to do a patch upgrade is helping. They still take three, four hours by the time you get the night started, finish things up, do the upgrade."
"The stability is good but there is room for improvement with other options."
"There is room for improvement in terms of support. I have noticed that if I sometimes call their customer care for a particular issue, they will give me another number and ask me to call that other team. It would be better if they could do a warm transfer. That would save customers time from calling all the numbers again and speaking to another team."
 

Pricing and Cost Advice

"The product is expensive."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"We pay approximately $50,000 USD per year in licensing fees."
"As far as the licensing costs, everything is included in the license."
"Given its price, Pure is not the first option."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The solution’s pricing is affordable and worth the money."
"The price of the solution should be cheaper."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."
"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."
"The solution is quite cost-effective."
"HPE Primera is less expensive than HPE Alletra."
"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
"NetApp AFF is an expensive product, although not compared to other vendors."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
"NetApp is getting too expensive."
"The price of the upgrading of the solution is high. I could buy a whole unit of All Flash FAS 300 with a shelf for around $285,000. Yet if I want to add one additional shelf, it'll cost me $275,000. So they want you to upgrade by replacing it. It's cheaper to buy a whole new unit than to just scale out. The upside is they last. AFF lasts us three or four years. So that's a good investment."
"It consolidates a lot of our storage into one or two chassis, which makes money savings in our data center."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
"I am comfortable with the pricing, which is fair compared to others."
"One of the reasons we like this solution is that all of the features are included with the one license."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
10%
Government
9%
Manufacturing Company
15%
Computer Software Company
15%
Financial Services Firm
8%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise9
Large Enterprise12
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise46
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Primera vs. NetApp AFF and other solutions. Updated: September 2025.
873,085 professionals have used our research since 2012.