HPE All-Flash Storage vs IBM FlashSystem 9100 NVMe comparison

Hewlett Packard Enterprise and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Hewlett Packard Enterprise is ranked #14 with an average rating of 8.7, while IBM is ranked #11 with an average rating of 8.3. Hewlett Packard Enterprise holds a 1.7% mindshare in N, compared to IBM’s 1.5% mindshare. Additionally, 75% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

IBM FlashSystem 9100 NVMe and HPE All-Flash Storage are competing products in the flash storage solutions market. IBM FlashSystem 9100 NVMe has an edge in pricing and support, whereas HPE All-Flash Storage stands out in feature richness.

Features: IBM FlashSystem 9100 NVMe offers end-to-end NVMe storage for high performance and low latency, hybrid cloud integration capabilities, and data reduction technologies for enhanced storage efficiency. HPE All-Flash Storage provides robust data management features, seamless scalability, and intelligent management systems that optimize storage operations and deliver analytics-driven insights. The main difference lies in HPE's superior data management tools versus IBM's performance-oriented architecture.

Ease of Deployment and Customer Service: IBM FlashSystem 9100 NVMe offers straightforward deployment and extensive support for smooth integration. HPE All-Flash Storage provides a simplified deployment model and comprehensive support services, facilitating quicker adaptations and efficient problem resolution. The key difference is HPE's streamlined deployment process and superior customer service responsiveness, helping mitigate downtime compared to IBM's robust support system.

Pricing and ROI: IBM FlashSystem 9100 NVMe is cost-effective with competitive pricing and promising ROI through its efficient performance and storage optimization features. HPE All-Flash Storage, while more expensive, offers substantial ROI over time due to its advanced features and scalability, contributing to long-term savings. The primary difference is IBM's immediate affordability versus HPE's investment return based on long-term strategic value.

To learn more, read our detailed HPE All-Flash Storage vs. IBM FlashSystem 9100 NVMe Report (Updated: December 2025).

Buyer's Guide

HPE All-Flash Storage vs. IBM FlashSystem 9100 NVMe

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.7%, up from 0.5% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.5%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	4.0%
IBM FlashSystem 9100 NVMe	1.5%
HPE All-Flash Storage	1.7%
Other	92.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Carlos Hoepes

IT Infrastructure Senior SAP BASIS Administrator at Embraco

Solution provides high availability and seamless integration for virtual environments

HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"The database workloads are pretty fast because I frequently move data from here to there."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The solution uses newer technology for deduplication and compression."

"The most valuable feature of this solution is its ease of use."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"The initial setup is easy compared to other vendors."

"The solution is easily manageable."

"HPE is excellent, at least in this part of the world in Kuwait."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The storage has been very simple to use and offers high availability."

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"It's easy to use, has good stability, and many features."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"It is a very stable solution."

"The FlashCore modules support more value to the architecture due to their unique characteristics."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

More IBM FlashSystem 9100 NVMe pros

Cons

"It is on the expensive side."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We need better data deduplication."

"There are some challenges with data encryption and reduction."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe cons

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"It might be expensive."

"The support, visibility, and reporting features must be improved."

"The product is expensive. I rate the pricing a nine out of ten."

"The product’s ability to recover information and generate reports needs enhancement."

"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."

"The solution's compression feature could be better."

"The ZIO interface could be improved."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is not cheap."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The product has an average cost."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"The tool's pricing is competitive."

"The price of the FlashSystem 9100 NVMe is reasonable."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"Compared to its competitors, IBM's offering is the most cost-effective."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Music Company

14%

Government

12%

Manufacturing Company

Educational Organization

Computer Software Company

Government

Recreational Facilities/Services Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

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What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 62% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 26% of the time

NetApp AFF vs HPE All-Flash Storage

Compared 12% of the time

More HPE All-Flash Storage Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 31% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 20% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 19% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 13% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

December 2025

Download HPE All-Flash Storage product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

December 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE All-Flash Storage vs. IBM FlashSystem 9100 NVMe

December 2025

Free Report: HPE All-Flash Storage vs. IBM FlashSystem 9100 NVMe

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