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Hitachi Universal Storage VM [EOL] vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi Universal Storage V...
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
NetApp AFF
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
315
Ranking in other categories
All-Flash Storage (2nd), NVMe All-Flash Storage Arrays (2nd)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
it_user1205586 - PeerSpot reviewer
Chief Solutions Architect at Science Applications International Corporation
Good price-performance ratio, provides simplified provisioning and management
We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Unified storage has delivered efficient AI analytics and low latency for critical workloads
There might be some lag or response time with respect to support cases, but even then I will rate it 8.5 out of 10. All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond. The only reason I rated it 8.5 is because the warehouse for spare parts, when a problem comes, a spare is needed to replace it, for example, a disk. In Pakistan, they have only one warehouse in Karachi. This warehouse manages all the problems when a problem comes. They ship the part based on the customer use case and customer service request. That is the only reason I rate it 8.5 because they have only one warehouse in Pakistan, which is in Karachi. For example, if a problem comes in Islamabad, it will take time to deliver the spare because the part will be shipped from Karachi to Islamabad, which will take around maybe a day. Other OEMs have their warehouses in Islamabad, Lahore, and Karachi also. In terms of part replacement requirements, they are very efficient in that area because they have warehouses in multiple cities of Pakistan.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides fast access and is user-friendly."
"We have integrated the solution with VMware, and the process was seamless."
"Like I tell everybody else that I deal with, if you want to focus your time on doing more valuable things for your company, and you deal with storage on a day-to-day basis like I do, the best thing you can do is put Pure in your environment."
"With this program, all of our applications are able to perform faster and this enables us to provide faster platforms and services to our customers and employees."
"The initial setup is very straightforward. You simply plug it in and turn it on."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"Service and support is phenomenal."
"Technical support has been amazing."
"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."
"This solution had the best cost and it was easy to work with the Vendor."
"It's really, really good for everything that we've used it for."
"The solution freed us from worrying about storage as a limiting factor."
"Our AFF 8040 is currently helping us in terms of response time and speed because it is a flash system. Most importantly, it enables our SQL Cluster to respond to database queries and things a lot faster. It minimizes latency."
"With these new AFFs, they've been rock solid."
"If you are looking for high-performance, reliable, multi-tenancy supporting equipment, then this is a very valid, legitimate solution with a proven background and history."
"In the transportation industry, we have a lot of demand for analytics and on-demand data, big data, and AFF provides what we need in terms of the quick read and write."
"If the data is deduplicated, we'll hopefully begin to save space."
"AFF has opened our eyes in a different light of how storage value works. In the past, we looked at it more as just a container where we could just dump our customer dBms and let the customers use it in terms of efficiency. Today, to be able to replicate that data to a different location, use that data to recover your environment or be able to have the flexibility with the solution and data. These are things which piqued our interest. It's something that we're willing to provide as a solution to our customers."
 

Cons

"I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
"It goes at about 95 percent, so we have had some performance issues. It is hard to clear them."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current."
"Some of the issues are that it's probably not on a par with other large storage enterprise type products."
"If they could make it cheaper, that would be something."
"Larger capacity and more storage ports would be the two things I'd like to see."
"I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliability and features are commendable."
"The exterior display needs to be improved."
"For us, probably the best feature would be an ONTAP-as-a-whole feature, the fabric pulling directly to cloud with unaccessed blocks over time. It's actually a feature that they're introducing now, it's just not mature."
"The ONTAP S3 implementation is not feature-complete as compared to StorageGRID. We had to move our lakeFS instance from ONTAP S3 based on AFF to StorageGRID."
"It would be nice to have better integration between SRM and VMware, as I've had some issues with that."
"As a customer, the ROI is still not that great. I don't see a unique selling point for NetApp."
"The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp."
"Cleaning up false positives on alerts. We get a lot of those."
"To be more competitive in the industry, they can develop deduplication, compression, and smarter features in the same array instead of all-flash."
"I would like to see more monitoring onboard, on the system, instead of having to throw another third-party system at it."
 

Pricing and Cost Advice

"For us, as the customer, it reduced the price of the management."
"The cost has room for improvement."
"You get what you pay for. It is expensive, but it really works."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"I would prefer that they lower their pricing."
"Pure has been flexible with us on the pricing models."
"The pricing of Pure Storage FlashArray is reasonable."
"This solution has a good price-performance ratio."
"We don't like the cost. We would like to buy more."
"I would like it to be a lot less expensive, but it's been a very good solution for us."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"NetApp AFF is somewhat pricey. If they weren't as pricey, that would be a big deal for us."
"Our total cost of ownership (TCO) has decreased by 40 percent."
"The total cost, the pricing of it, has gone up quite a bit."
"I think the pricing and licensing are a little high, but compared to those of other storage vendors, it's within reason. After the three-year prepay, the extended warranty is a little expensive."
"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
No data available
Manufacturing Company
12%
Computer Software Company
10%
Construction Company
10%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
HUS VM
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Hanergy Global Solar PV Application Pte Ltd
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell Technologies, NetApp, Everpure (formerly Pure Storage) and others in All-Flash Storage. Updated: July 2026.
908,800 professionals have used our research since 2012.