Customer Success Marketing Manager at a tech vendor with 501-1,000 employees
Real User
Top 10
Nov 26, 2025
Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customers who purchased a ticket or something similar and hadn't used it. We were able to remind them that it was a use it or lose it situation, and they needed to reach out to us to use their ticket.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customers who purchased a ticket or something similar and hadn't used it. We were able to remind them that it was a use it or lose it situation, and they needed to reach out to us to use their ticket.