HCL Campaign vs PTI MarcomCentral comparison

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

Brand governance can be easily achieved utilizing a marketing asset portal within MarcomCentral. Using the portal, corporate marketing groups can upload and share approved, on-brand assets with internal and external teams. Access to assets is permission-based, so users only see what's appropriate for their unique use. Assets can be customized, however, dynamic content choices ensure they're always 100% compliant.