Gusto vs HiBob comparison

Gusto and HiBob are both solutions in the Benefits Administration category. Gusto is ranked #10 with an average rating of 9.0, while HiBob is ranked #14 with an average rating of 8.0. Gusto holds a 1.0% mindshare in BA, compared to HiBob’s 1.1% mindshare. Additionally, 80% of Gusto users are willing to recommend the solution, compared to 100% of HiBob users who would recommend it.

Gusto

Read 4 Gusto reviews

296 Views
246 Comparison Views

80% willing to recommend

HiBob

Read 1 HiBob review

586 Views
258 Comparison Views

100% willing to recommend

Gusto

HiBob

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Executive Summary

We performed a comparison between Gusto and HiBob based on real PeerSpot user reviews.

Find out what your peers are saying about Workday, Oracle, SAP and others in Benefits Administration.

To learn more, read our detailed Benefits Administration Report (Updated: June 2025).

Buyer's Guide

Benefits Administration

June 2025

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Helped 862,514 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gusto

Ranking in Benefits Administration

10th

Ranking in Talent Management

17th

Average Rating

7.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

HiBob

Ranking in Benefits Administration

14th

Ranking in Talent Management

13th

Average Rating

8.0

Reviews Sentiment

8.3

Number of Reviews

Ranking in other categories

Cloud HCM (14th)

Mindshare comparison

As of July 2025, in the Benefits Administration category, the mindshare of Gusto is 1.0%, up from 0.8% compared to the previous year. The mindshare of HiBob is 1.1%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Benefits Administration

Featured Reviews

Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Simple to use solution that offers a lot; gives employees the option to get cash advances

I think it's great that it syncs with QuickBooks Online and any payroll software that syncs with QuickBooks Online is great. My issue with their syncing was that every single account for a deduction went to a liability account, but not a lot of businesses run that way. As of September, they did not have the ability for me to put an employee's deduction for benefits in anything but a liability account; which made it not difficult, but added a manual step to the syncing of the entering of our payroll between Gusto and QuickBooks Online. I would also like for the tech support to be more responsive. Gusto also advertises their health benefits, but they don't do a good job of explaining why it's a better option to go through them. I think there's more communication that could be done on that. I also think that there are some HR benefits that they could be offering to these lower plans, without having to go to the Premium Plan. I think that that's something that they should consider in the future.

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reviewer2380152

Manager, Human Resources at a computer software company with 51-200 employees

Integrates with various tools with flexible pricing model and easy setup

We conduct quarterly reviews throughout the year, using the system to manage the entire performance cycle. Employees and managers provide feedback, and one-on-one meetings can be scheduled directly through the platform. The system handles all records and notifications, syncing with Google Calendar and providing meeting preparation tools. Employees only need to complete their reviews, while the system takes care of the rest. After the reviews, we receive insights from all departments and regions, helping us analyze performance trends. HiBob can be configured to support hybrid and remote work, but its effectiveness will depend on how well it aligns with your company's needs and setup. While the system allows for customization, including features like tracking birthdays and anniversaries, its usefulness for remote work will vary. Compliance issues, such as GDPR, will also play a role in deciding which features to use. Ultimately, the value of these tools will depend on your company's specific requirements and location. HiBob requires one person for maintenance, though additional admins can be assigned as needed. The system offers various modules, such as the talent model, compensation hub, analytics hub, and hiring model, which may be utilized depending on your company's needs. For a company of around 200 employees, one person is typically sufficient for maintenance, but a second person might be needed if the company grows to around 250 employees. Overall, I rate the solution an eight-point five out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the payroll part. We also use documents and forms whenever we hire, such as a new hire form for each state, and we like that as well."

"Gusto is a really good payroll solution for small businesses."

"I appreciated the templates that they offered for new hires and onboarding."

"HiBob integrates with various tools, such as Slack, Jira, and Google Calendar."

Cons

"My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past."

"In the beginning, their support was top-notch. And then around the beginning of 2022, and end of 2021, their support tanked. We used to get responses in the beginning within one to two business days, and towards the end, we were getting responses in one to two business weeks."

"Their enrollment e-signature, enrollment forms, and other documents need a lot of work. Once we fill in the information, we cannot go back and change any of that. It's a time-taking process. If there is any mistake in the document and if we need to go and change a specific field in the form, it's not possible. We have to redo the entire form."

"HiBob isn't as user-friendly for managing contractors, part-time employees, or consultants."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

24%

Comms Service Provider

19%

Media Company

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What needs improvement with Gusto?

I wish Gusto's customer support was better for improvements. My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past.

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What advice do you have for others considering Gusto?

I would say, relative to another payroll solution, running payroll with Gusto probably costs half the price and saves us 5 to 10 hours a month. I would say Gusto is a really good payroll solution f...

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What is your primary use case for Gusto?

Our main use case for Gusto is for payroll, and we pay our US employees through it. Gusto helps with our payroll process because we use it for tax filings and benefits.

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What is your experience regarding pricing and costs for HiBob?

It offers a flexible pricing model, allowing you to choose and pay only for the features you need. The final cost adjusts based on your company's size and the specific features you use. It offers a...

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What needs improvement with HiBob?

HiBob isn't as user-friendly for managing contractors, part-time employees, or consultants. While improvements may be in progress, the system is primarily designed for managing full-time employees.

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What is your primary use case for HiBob?

We use the solution for talent management.

See all answers

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Compared 15% of the time

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Product Reports

Buyer's Guide

Benefits Administration

June 2025

Download Gusto product report

Buyer's Guide

Cloud HCM

July 2025

Download HiBob product report

Also Known As

ZenPayroll

No data available

Overview

Gusto provides payroll, benefits and HR to modern companies, by handling payments to employees and contractors and also electronically handling the paperwork necessary to help companies comply with tax, labor, and immigration laws.

Gusto

HiBob provides a modern HR platform designed to support workforce management. It offers businesses innovative tools to streamline human resource processes and improve employee engagement.

HiBob goes beyond traditional HR services by integrating advanced features that cater to companies seeking efficient workforce management. It focuses on enhancing employee experience through customized engagement tools tailored to dynamic business environments. With a scalable approach, HiBob addresses diverse business requirements, optimizing process efficiency, and fostering an engaging workplace culture.

What are HiBob's key features?

Employee Directory: Centralized repository of employee information for easy access.
HR Analytics: In-depth insights into workforce metrics to drive strategic decisions.
Performance Management: Tools to align personal goals with company objectives.
Onboarding Automation: Streamlines the integration of new hires with engaging processes.

What benefits can users expect from HiBob?

Improved Efficiency: Reduces manual tasks, freeing HR teams for strategic initiatives.
Increased Engagement: Enhances employee satisfaction through personalized interactions.
Data-Driven Insights: Empowers businesses with actionable data for informed decisions.
Scalability: Adapts to growing business demands ensuring sustainable development.

In industries like technology and healthcare, HiBob is implemented to handle intricate HR tasks, automate repetitive processes, and support compliance with industry regulations. It effectively manages talent acquisition, employee data, and regulation adherence, making it a preferred choice for firms prioritizing growth and innovation.

HiBob

Sample Customers

Farmgirl Flowers, Bevel, Pooch Pals, ALL MAVEN

Information Not Available

Buyer's Guide

Benefits Administration

June 2025

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