Try our new research platform with insights from 80,000+ expert users

Freshservice vs JIRA Service Management vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Freshservice offers significant ROI benefits with improved efficiency, though costs and user management are concerns for some regions.
Sentiment score
7.0
JIRA Service Management boosts efficiency and productivity, centralizes requests, and delivers significant ROI, benefiting virtual teams and compliance.
Sentiment score
6.6
ServiceNow boosts efficiency and cost savings through automation, enhanced project management, and improved integration, despite initial setup expenses.
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
The return on investment is good when implementing for ourselves and for other clients.
Manually, there are huge numbers that come up because these integrated tools help organizations make the right decisions with all the information in one place, while manual methods lack visibility.
 

Customer Service

Sentiment score
6.4
Freshservice support is responsive and professional, but users note occasional navigation issues and delays in problem resolution.
Sentiment score
6.5
Atlassian support is generally helpful but faces challenges like time zone delays, and users suggest adding local partner assistance.
Sentiment score
6.9
ServiceNow's customer service is efficient and responsive, though technical support experiences vary with some noting delays and mixed outcomes.
However, they have improved over the period of two years.
We had a good experience with customer service, receiving a positive response from technical support.
The support is exemplary and deserves a perfect rating.
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
Whenever we have had issues, they have provided good support, and those issues have never recurred.
 

Scalability Issues

Sentiment score
7.2
Freshservice offers scalable, cloud-based IT solutions with flexible licensing, though customization may be limited for larger enterprises.
Sentiment score
7.5
JIRA Service Management scales well for small to medium organizations, with high adaptability but some limitations in larger settings.
Sentiment score
7.4
ServiceNow offers high scalability, adaptability, and seamless expansion for diverse applications with minimal concerns, supported by regular updates.
Freshservice is easy to use for scalability.
It supports introducing new features or levels efficiently across our global locations, helping everyone stay informed.
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
It is capable of vertical scaling with no issues.
I rate the scalability of ServiceNow as an eight on a scale of one to ten.
 

Stability Issues

Sentiment score
8.1
Freshservice is stable and reliable, with minor glitches addressed efficiently, ensuring robust performance and high user satisfaction.
Sentiment score
7.8
JIRA Service Management is stable and reliable with infrequent issues, typically receiving stability ratings of eight to nine.
Sentiment score
7.7
ServiceNow offers reliable performance with minimal downtime, efficiently resolving issues while occasional bugs are linked to customizations.
Freshservice is quite stable as they host it on AWS.
Freshservice provides a stable environment for our needs.
There should be more governance for permissions and more options for customized access without frequently involving the admin.
It is cloud-based, so it is highly scalable and performs well.
I haven't faced any issues with stability; I've rarely seen any downtime.
ServiceNow is stable enough.
 

Room For Improvement

Freshservice faces issues with reporting, project management, customization, integration, asset management, support features, and performance for large users.
JIRA Service Management needs better email integration, customization, third-party support, and enhanced project management, UI, and mobile features.
ServiceNow struggles with pricing, complexity, and usability, facing issues in training, integration, and user satisfaction due to its challenges.
There's limited experience with the CMDB or asset management features.
Asset management can definitely be improved because it doesn't pick up every single device on the network or every single piece of information.
There is a need for improvement in terms of automatic escalation to the next level if an issue is not resolved.
JIRA's user interface needs training to understand and utilize.
It remains one of the main barriers to using JIRA Service Management across our entire company.
We need to consider which AI tool would be most suitable for our project.
It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
There is a need for bug or error tracking in ServiceNow.
Their customer support could make it a great solution, not just product support but also their relationship with partners and training initiatives in different regions.
 

Setup Cost

Freshservice provides transparent, flexible pricing options praised for competitiveness, though considered expensive by some, ideal for various enterprise solutions.
JIRA Service Management's pricing is competitive but can be costly for larger enterprises with additional fees and potential annual increases.
ServiceNow is pricey with complex licensing; strategic negotiation and planning can optimize value and manage costs effectively.
The solution offers flat licensing and appears to be cost-effective.
We pay a certain amount annually for the number of users, and as users increase, the cost increases.
We used Jira's free version for some time.
ServiceNow's pricing can be justified if more functionality is required.
ServiceNow does come with a price.
ServiceNow is expensive for all regions.
 

Valuable Features

Freshservice offers incident management, automation, asset management, customization, scalability, ITIL compliance, with user engagement via Freshchat and APIs.
JIRA Service Management offers customization, integration, and user-friendly features that enhance efficiency and streamline project and service management.
ServiceNow offers flexible customization, intuitive interface, automation, integration, and seamless collaboration, enhancing efficiency and meeting diverse business needs.
The most valuable features include ticket routing, automation in triage, data control, and flat licensing.
Incident management is very helpful, and the system is straightforward, making it easy to use for our enterprise-level company.
JIRA itself is valuable for managing tickets, user stories, and pipeline.
For every task we are working on, the project manager can see the status once we update the stories mentioned.
It is beneficial if someone is on vacation since others can follow up on the tickets.
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
The features of ServiceNow that I find most valuable include its ability to easily access ticket details if you know the ticket number, monitor the timeline of when the ticket was created, and see the current status.
 

Mindshare comparison

As of October 2025, in the IT Service Management (ITSM) category, the mindshare of Freshservice is 4.6%, up from 4.2% compared to the previous year. The mindshare of JIRA Service Management is 8.7%, down from 11.5% compared to the previous year. The mindshare of ServiceNow is 21.0%, down from 26.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Service Management (ITSM) Market Share Distribution
ProductMarket Share (%)
ServiceNow21.0%
JIRA Service Management8.7%
Freshservice4.6%
Other65.7%
IT Service Management (ITSM)
 

Featured Reviews

Trilochana Gouda - PeerSpot reviewer
Smooth incident management and easy to use while needing better escalation management
We are using Freshservice for the IT ticketing system for business users We use the ticketing system primarily, which is very easy to use for all users. Freshservice is helpful, especially in incident management. Incident management is very helpful, and the system is straightforward, making it…
Karim Yousef - PeerSpot reviewer
Efficiently track and document projects with seamless tool integration
We are a management warehouse that provides services to different customers in different sectors. Primarily, we serve the banking sector and the military sector. We manage all the software delivery projects through tools such as JIRA Service Management or TFS Confluence is a great tool for…
Anil  Rao - PeerSpot reviewer
Have reduced L1 dependency and improved incident resolution through AI-powered automation
To make ServiceNow better, they should reduce their pricing, especially because there's a lot of competition. Many customers have moved to ManageEngine because they cannot afford the license cost. The price should be reduced by at least 40%. The setup of ServiceNow is sometimes complex when new updates or versions are released. When they introduce something new, they should provide training to understand the new features and their functionality. We sometimes get stuck and have to call them to learn about the changes in the latest version. They should communicate the changes made from older versions to new versions, which features are not available, which features have changed, and how to implement them. If the communication part was handled properly, it would benefit us.
report
Use our free recommendation engine to learn which IT Service Management (ITSM) solutions are best for your needs.
872,029 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
7%
University
7%
Educational Organization
7%
Computer Software Company
17%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
6%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise3
Large Enterprise12
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise23
Large Enterprise33
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise36
Large Enterprise164
 

Questions from the Community

What do you like most about Freshservice?
The solution has been very helpful engineering insights into the client's environment. We have been able to manage c...
What is your experience regarding pricing and costs for Freshservice?
The solution offers flat licensing and appears to be cost-effective.
What needs improvement with Freshservice?
There is a need for improvement in terms of automatic escalation to the next level if an issue is not resolved. It sh...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Also Known As

Flint
JIRA Service Desk
No data available
 

Overview

 

Sample Customers

Sinclair Broadcast Group, Western Carriers, Judson University, Golf Canada, Travix, Proxama, Paymentez, Ready Auto Transport
mgm technology partners, Telestream, Build.com, Zend Technologies, OfficeDrop, PGS Software, American Diabetes Association, NEPTUNE Canada
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about ServiceNow, Atlassian, BMC Helix and others in IT Service Management (ITSM). Updated: October 2025.
872,029 professionals have used our research since 2012.