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Freshsales vs LeadSquared vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Freshsales is 0.9%, down from 1.0% compared to the previous year. The mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. The mindshare of Salesforce Sales Cloud is 3.5%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Sales Cloud3.5%
Freshsales0.9%
LeadSquared0.5%
Other95.1%
CRM
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
Kamal Deep - PeerSpot reviewer
Experience exceptional project enhancements and seamless automation integration
Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is a low-cost CRM product compared to other CRM alternatives."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Email integration is easy."
"Freshsales is user-friendly, scalable and stable."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The best features of the solution are its performance and stability."
"It is a good platform that shows consolidation of information for our customer base."
"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."
"It is nice to have the install base information at your fingertips when you look up a company."
"The ability to work on it from anywhere is most valuable. All you need is a computer, a browser, and an internet connection to access your instance. It can be accessed from anywhere, which is pretty cool and user-friendly."
"I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn."
"Salesforce provides a lot of tools out of the box like opportunity tracking, automation, and linking between account, contact, and posting."
"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."
 

Cons

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"We can use only one domain in the basic package."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The price of this solution could be improved as well as the reporting functionality."
"The solution needs to improve the user experience and leads capture."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
"The solution's report section is not very capable and could be improved."
"Auto clean for duplicate leads, accounts, and contacts needs improving."
"The high price of the product is an area of concern where improvements are required."
"I would like to see a more affordable licensing model."
"The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage."
"Salesforce could improve its response speed. Compared to AWS, it is slower, which could be a hindrance."
"The licensing price could be cheaper."
"Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot."
"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."
 

Pricing and Cost Advice

"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The tool is not that expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The basic price is affordable. The add ons are expensive."
"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
"Not the cheapest"
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"Implementation and add-ons may be additional costs."
"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
"There is a license required to use this solution and the price is expensive. It could be reduced."
"Being license based, the license varies by type. The pricing is considered average."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Insurance Company
8%
Computer Software Company
12%
Media Company
12%
Comms Service Provider
10%
Consumer Goods Company
8%
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
No data available
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise26
Large Enterprise40
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the applicat...
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople d...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup ...
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our us...
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Imp...
What is your primary use case for Salesforce Sales Cloud?
For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also...
 

Also Known As

No data available
No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: September 2025.
869,202 professionals have used our research since 2012.