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Fortinet FortiMail Cloud vs MailChimp comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.5%, up from 2.8% compared to the previous year. The mindshare of MailChimp is 6.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp6.5%
Fortinet FortiMail Cloud3.5%
Other90.0%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The scanners with FortiMail are valuable."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"This solution is easy to install."
"The deployment is simple."
"The most valuable features are email ATB and Malware Analysis."
"We chose this solution because of the spam and virus scanners."
"This solution is easy to install. The deployment takes about forty-five minutes."
"Fortinet is good at providing security beyond our email solution assets."
"Customer service of this product is excellent."
"We used to use VerticalResponse but made the switch because we found MailChimp to be easier and faster to work with."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"Running email campaigns is easy and straightforward."
"The ease of use and price point enables us to scale our email initiatives efficiently as we grow."
"We have been happily using MailChimp for all our email marketing needs."
"If it's for a small business sending out a monthly newsletter, it's a great solution."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
 

Cons

"This solution is expensive, so the pricing could be improved to be more competitive."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"Fortinet policies add an extra load to the endpoint."
"This solution is slow and it should be made faster."
"They could look at strengthening anti-spam with the newly observed domains."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"The throwback with Sophos is that it had a huge problem with spam."
"Its GUI needs improvement."
"A standalone system for private servers would be ideal."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"While it has many capabilities it could be more user-friendly."
"Automation workflows have limited trigger options."
"The solution could be easier to use."
"Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp."
 

Pricing and Cost Advice

"You only have to purchase one license for multiple participants."
"When we're talking about pricing, other products have about the same price. That is normal."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The product's price is reasonable."
"It's on a subscribed basis."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Comms Service Provider
9%
Construction Company
8%
Financial Services Firm
7%
University
7%
Financial Services Firm
14%
Outsourcing Company
14%
Construction Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.