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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.7%, up from 2.8% compared to the previous year. The mindshare of MailChimp is 7.5%, down from 15.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp7.5%
Fortinet FortiMail Cloud3.7%
Other88.8%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am happy with the stability."
"The return on investment for us was achieved since we did not have similar incidents again in our environment."
"With Office 365, I would recommend using this solution as there would be no problem and everything will be taken care of."
"I love FortiMail."
"The most valuable features are filtering and sandboxing."
"This solution is easy to install. The deployment takes about forty-five minutes."
"FortiGuard is the most reliable and professional mitigation center to handle incidents and risks that I have to face."
"One of the most beautiful benefits is its integration, as it can seamlessly integrate with any third-party email servers."
"We do more outbound marketing as this method makes it so much easier to do."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"MailChimp's most important functionality is its automation feature."
"The ease of use and price point enables us to scale our email initiatives efficiently as we grow."
"Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp has many capabilities."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
 

Cons

"Networking should be simplified."
"The dashboard could use improvement."
"The throwback with Sophos is that it had a huge problem with spam."
"This ease of use and user-friendliness is something we believe could be improved in FortiMail."
"This solution is slow and it should be made faster."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"While it has many capabilities it could be more user-friendly."
"MailChimp’s reports on audience engagement are not the most robust."
"The solution could be easier to use."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The training materials need work."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
 

Pricing and Cost Advice

"The price of this solution could be more competitive."
"You only have to purchase one license for multiple participants."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"When we're talking about pricing, other products have about the same price. That is normal."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"I see how manageable and flexible the licenses are."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The product's price is reasonable."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
7%
Financial Services Firm
17%
Outsourcing Company
9%
Computer Software Company
6%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: April 2026.
893,438 professionals have used our research since 2012.