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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 2.8% compared to the previous year. The mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Fortinet FortiMail Cloud3.6%
Other87.7%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The deployment is simple."
"I love FortiMail."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"Fortinet is good at providing security beyond our email solution assets."
"The return on investment for us was achieved since we did not have similar incidents again in our environment."
"This solution is easy to install. The deployment takes about forty-five minutes."
"Fortinet's support is really good."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"MailChimp is solid and easy to use for clients, but has all the power we need to build great campaigns, A/B test them, get them delivered, tracked, and report."
"The email scheduling has been quite useful."
"We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and think of new and better ways to do it, because of the diversity that comes with it."
"If it's for a small business sending out a monthly newsletter, it's a great solution."
"Dragging and dropping is much faster than writing HTML and CSS."
"Customer Service: Excellent. Technical Support: Very good."
 

Cons

"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"I've not been able to use more than two domains in the back end. If I add any other domain I'm not able to get a proper cPanel for that domain."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"This solution is slow and it should be made faster."
"The product could be improved by extending reporting tools and adding options for notification."
"They could look at strengthening anti-spam with the newly observed domains."
"Networking should be simplified."
"List management could be more scalable."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"I don't have any issues with the service."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"The solution could be easier to use."
"It gives me errors every time I try to send a newsletter to more than 400 people at a time."
"MailChimp’s reports on audience engagement are not the most robust."
 

Pricing and Cost Advice

"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"You only have to purchase one license for multiple participants."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The price of this solution could be more competitive."
"I see how manageable and flexible the licenses are."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"It's on a subscribed basis."
"The product's price is reasonable."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
University
8%
Financial Services Firm
8%
Non Profit
6%
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.