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Fortinet FortiMail Cloud vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (7th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.4%, up from 1.8% compared to the previous year. The mindshare of MailChimp is 14.7%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the low price and its ability to integrate with other Fortinet products."
"Overall, it is a comprehensive and reliable solution."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"The most valuable feature is the advanced threat protection."
"The encryption features are most valuable to us."
"Content disarming and analysis are essential features in our email security setup"
"The implementation was very professional. There are a lot of features I can get through Fortinet and FortiMail, such as security. FortiGuard is the most reliable and professional mitigation center to handle incidents and risk that I have to face."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"MailChimp has many capabilities."
"MailChimp's most important functionality is its automation feature."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
 

Cons

"We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"This ease of use and user-friendliness is something we believe could be improved in FortiMail."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"Fortinet policies add an extra load to the endpoint."
"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"Networking should be simplified."
"The solution could be easier to use."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"I don't have any issues with the service."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"A standalone system for private servers would be ideal."
 

Pricing and Cost Advice

"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"It's on a subscribed basis."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"I see how manageable and flexible the licenses are."
"The price of this solution could be more competitive."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
University
7%
Hospitality Company
6%
Non Profit
6%
Computer Software Company
14%
Comms Service Provider
10%
Educational Organization
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What needs improvement with Fortinet FortiMail Cloud?
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tas...
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: July 2025.
863,901 professionals have used our research since 2012.