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Fortinet FortiMail Cloud vs MailChimp comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.7%, up from 3.3% compared to the previous year. The mindshare of MailChimp is 6.9%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp6.9%
Fortinet FortiMail Cloud3.7%
Other89.4%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"From my experience, this tool is able to protect the network."
"Overall, I recommend this solution to other people."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"Overall, it is a comprehensive and reliable solution."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"The scanners with FortiMail are valuable."
"It is a good solution and a good choice."
"Fortinet FortiMail Cloud has had a positive effect on our organization since we can classify each email coming to our organization."
"We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and think of new and better ways to do it, because of the diversity that comes with it."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"We do more outbound marketing as this method makes it so much easier to do."
"MailChimp almost doubled our email marketing delivery and open rates."
"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"The email scheduling has been quite useful."
"If it's for a small business sending out a monthly newsletter, it's a great solution."
"We have been happily using MailChimp for all our email marketing needs."
 

Cons

"The price is relatively expensive."
"Its GUI needs improvement."
"Networking should be simplified."
"I can't see the feedback to the FortiMail gateway."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"The dashboard could use improvement."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"Fortinet FortiMail Cloud doesn't have AI features, making it an outdated tool for me."
"A standalone system for private servers would be ideal."
"Automation workflows have limited trigger options."
"Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp."
"MailChimp’s reports on audience engagement are not the most robust."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email."
"The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout."
"It would be great to be able to create broader segments for campaigns."
 

Pricing and Cost Advice

"I see how manageable and flexible the licenses are."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The price of this solution could be more competitive."
"You only have to purchase one license for multiple participants."
"The product's price is reasonable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
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Top Industries

By visitors reading reviews
Comms Service Provider
9%
Construction Company
7%
University
7%
Manufacturing Company
7%
Financial Services Firm
15%
Outsourcing Company
14%
Manufacturing Company
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Fortinet FortiMail Cloud vs. MailChimp and other solutions. Updated: November 2026.
921,028 professionals have used our research since 2012.